Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287Canada 3.0Rights Management Ses...
2Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287PurposeThe multiscreen, in...
3Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287What we will discuss in th...
4Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287This is a standards develo...
5Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Why do we need another sta...
Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287Canada 3.0Session 1: New Thinki...
7Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 1 Panelists• Moder...
8Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 1 Objectives:• Des...
Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287Canada 3.0Session 2: A Day in t...
10Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 2 Panelists• Mode...
11Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 2 Objectives:• Ex...
Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287Canada 3.0Session 3: The Role a...
13Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 3 Panelists• Mode...
14Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 3 Objectives:• Sh...
Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287Canada 3.0Session 4: Rights Man...
16Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 4 Facilitators• S...
17Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 4 Objectives:• Pr...
18Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287For more information, con...
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Canada 3.0 Rights Management Sessions Overview

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Canada 3.0 Rights Management Sessions Overview

  1. 1. Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287Canada 3.0Rights Management SessionsDetailed Topics and DescriptionsMay 14th - 15th, 2013Canada30.ca
  2. 2. 2Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287PurposeThe multiscreen, instant on demand world of digital content consumption hasarrived. The traditional ways of buying and selling content using complex andlabour intensive rights management cannot keep up. For the industry, thismeans profits and opportunities are lost because our methods of licensingrights have fallen behind the delivery technologies.In our series on Rights Management at Canada 3.0, we will hear from industryexperts about current challenges and propose an approach for addressingthese challenges through a collaborative industry initiative to develop rightsmanagement standards.These sessions have been developed and will be led by industry leader Earley& Associates www.earley.com and is being supported by Corus Entertainmentas well as a number of other industry leaders. Each session will workprogressively through the issues. Attendees will understand the rightsmanagement opportunities and issues confronting the industry and their ownorganization. Our goal is to form a rights management working group duringthe fourth session.
  3. 3. 3Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287What we will discuss in the series• The way we transact intellectual property rights and manage contractsdoesn’t meet the emerging needs of the digital content community.• On the one hand we have state of the art digital technologies in multimilliondollar production and broadcast management suites creating a hugevolume and variety of content. On the other, we have a slow, methodical,labor intensive and document oriented process.• Rights management could interface more effectively with a rapidly evolvingand complex technology ecosystem to automate many of the downstreamprocesses.How do we make the rights licensing processfaster and more efficient and drive downtransaction costs and complexity?
  4. 4. 4Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287This is a standards development initiative.Why does the industry need another standard?Based on the feedback from a number of key industryplayers, it is evident that the way we transact intellectualproperty rights and manage contracts doesn’t meet theemerging needs of the digital content community.This is the topic that we will explore in detailthroughout the 4 conference sessions.
  5. 5. 5Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Why do we need another standard?However, these do not address certain challenges thatcontent producers and distributors have around howcontracts are negotiated and business is transacted.Source: http://www.dlib.indiana.edu/~jenlrile/metadatamap/This 9ft x 3ft chart illustrates the range of standards in use today. There are over 150standards across the information management continuum.
  6. 6. Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287Canada 3.0Session 1: New Thinking in RightsManagementMay 14th, 2013 10:15 am
  7. 7. 7Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 1 Panelists• Moderated by Jane Harrison - VP and Associate General Counsel, CorusEntertainment Inc.• Tim Mizrahi - Vice President, Business and Legal Affairs, Netflix• George Burger - Director, VMedia Inc.• Tom Powers – President & Executive Producer, Open Door Media
  8. 8. 8Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 1 Objectives:• Describe the problem, the need and the pain• Convey that it is broader than it appears at first look• The process involves a variety of people at different stages and the use ofdifferent language and terminology that can lead to confusion andunnecessary costs• Efforts to date to bring this under control have fallen short – especially tothe extent they rely on technology• There’s no silver bullet – but the issues can be tackled with approachesthat are well understood• Understand where rights management and digital content fit into attendees’organizations and what they need to know
  9. 9. Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287Canada 3.0Session 2: A Day in the Life ofLicensing ProfessionalsTuesday, May 14th at 3pm
  10. 10. 10Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 2 Panelists• Moderated by Peter Miller – Media Lawyer and Consultant• Christopher Pang – Senior Corporate Counsel, Shaw Media• Mark Le Blanc – Director, Legal Services & Business Affairs, TVO• Michael Beller – Associate General Counsel, PBS• Michael Turner – VP-Business & Legal Affairs , Discovery Communications
  11. 11. 11Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 2 Objectives:• Explain the impact of RM issues/standards (or lack thereof) in actualoperations along different points of view.• Show commonality across different industries/ scenarios. Identify specificgaps & opportunities for improvement.• Provide a basis to understand how an organization would implement astandard.• The general points in session 1 are now more concrete and specific.• Show the everyday use of a taxonomy in a licensing contract or rightsscheme to establish the central role of metadata now (albeit poorly) as wellas going forward
  12. 12. Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287Canada 3.0Session 3: The Role andLimitations of TechnologyWednesday, May 15th at 10am
  13. 13. 13Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 3 Panelists• Moderated by Seth Earley – CEO, Earley & Associates, Inc.• Tim Shaw – Product Manager, North Plains• John Larrabee – VP Americas, Pilat Media• Kip Welch – President, Entertainment ID Registry, Vice President BusinessDevelopment, Motion Picture Laboratories, Inc.• Robin Macrae, B.A., M.B.A., J.D. – Senior Consultant, Earley & Associates,Inc.• Janet Gardner – President, Perspective Media Group
  14. 14. 14Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 3 Objectives:• Show that DAM technology has a limited but significant contribution toimprovements and requires serious work to implement.• Understand the various components to the asset management anddistribution ecosystem.• Describe three contexts: Contract management and metadata, Assetmanagement and metadata, Broadcast management and metadata.• Rights management may be managed separately or as in integratedcomponent but it still needs to be considered in various context.• Illustrate some of the limitations and implementation issues.• Expand on the role and effective use of metadata.• Show how metadata flows through several systems from contract formationto recording the asset’s acquisition to inventory and program schedulingand billing.• This session begins to educate participants on key taxonomy concepts andthe role that taxonomy plays in this initiative.
  15. 15. Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287Canada 3.0Session 4: Rights ManagementWorking SessionWednesday, May 15th at 1pm
  16. 16. 16Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 4 Facilitators• Seth Earley – CEO, Earley & Associates, Inc.• Stephanie Lemieux – Senior Consultant, Earley & Associates, Inc.• Robin Macrae, B.A., M.B.A., J.D. – Senior Consultant, Earley & Associates,Inc.
  17. 17. 17Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287Session 4 Objectives:• Provide a basic understanding of how a taxonomy both solves problemsand creates capabilities• Communicate that the standards initiative is feasible and practical• Introduce use cases as a key way to focus or limit to avoid “boiling theocean” fear• Give people confidence that there is a methodology to employ (illustrateapproach)• Act as effective facilitators of the process, not esoteric academics• By the end of the session, attendees will have a sense of what the RightsWorking Group format and structure will be and see this as a practical,worthwhile activity deserving of financial support and time commitment• Provide clear, tangible next steps and commitments
  18. 18. 18Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287For more information, contact:• Gary Maavara, Corus Entertainment, Gary.Maavara@corusent.com• Peter Miller, Peter@petermiller.ca• Robin Macrae, Robin.Macrae@earley.com• Seth Earley, Seth@earley.com

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