2. Copy development
Scottish Musicians Idea
1. If it’s not Scottish it’s not a winner.
2. It will make you bounce!
3. I believe in the human need for IRN BRU
4. I would do anything for another minute with you, IRN
BRU
5. When everything’s wrong, it makes it right.
6. I’ve got love for you, IRN BRU
Kickflip
Cartoon characters idea
1. You’ll be chasing it all day long
2. You can’t live without it
3. Well, it’s 5 O clock somewhere!
4. Your happy ending!
5. It’s not all bad.
6. Keep your scooby snacks
7. You can’t get enough of that wonderful, IRN BRU
5. Logo and brand
name
Main image
fading into the
main colour of
can and logo.
Main image will
be on of a few
people
cartoonish.
Image and
slogan will go
hand in hand
Slogan, surrounding
brand name
Slogan will come
with an image as it
comes from lyrics
or a quotes
This space is saved for items such
as the nutritional information.
Font colour will depend on
whether I chose to go for a
darker or lighter background
colour.
Dark colours such as black
and a dark blue.
Lighter colours such as
white and possibly
orange.
6. IRN
BRU
Image and then more
information about
why there has been a
design change.
Information such as:
• Scotland loves music
• You’re favourite
artists
• It’s what makes us
great
