This document presents survey results from customers on what attributes of a pizza restaurant need improvement. According to the survey, 45% of customers said improvements were needed. The top three attributes identified were price (31%), crust (23%), and speed (23%). The attributes with the fewest votes for needing improvement were courtesy (8%) and taste (15%). A chart also shows how customers rated different attributes on a scale from major weaknesses to major strengths.

7. 45%
YES
I
M
P
R
O
V
E
?

8. PRICE
CRUST
SPEED
COURTESY
TASTE
31%
23% 23%
15%
8%
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
PRICE
CRUST
SPEED
COURTESY
TASTE
Attributes to Improve

10. 0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0.85 0.88 0.91 0.94 0.97 1.00 1.03 1.06 1.09 1.12 1.15 1.18 1.21 1.24 1.27 1.30 1.33
Major
Strength
Major
Weakness
Minor
Weakness
Crust
Taste
Value
Ingredients
Toppings
Price
Location
Speed
Courtesy Food
Minor
Strength