7. Deciding Waiting Purchasing Unpacking Enjoying
There is
more
excitement
when the
Beer Buddy
app is along
for the ride!
Use Beer
Buddy to get
an instant
recommend-
ation. Plus
get beer tips
from
friends.
You’ve
chosen an
untried
beer. The
anticipation
is sweet!
Unpacking
the untried
beer brings
a feeling of
satisfaction.
Bliss! The
new beer is
wonderful!
Customer Journey Map
Happy
Unhappy
10. Jason
Age: 32
Occupation: UX Designer
Personality Type: Trailblazer
Behaviour: Driven by novelty, always looking
for a new beer to love
Favourite beer: Barking Squirrel Lager
Favourite saying: It’s beer o’ clock!
11.
12. Nicholas
Age: 44
Occupation: Banking executive
Personality Type: Connoisseur
Behaviour: Driven by refined taste, always
seeking the very best
Favourite beer: Estrella Damm from Barcelona
Favourite saying: So many beers, so little time!
28. image credits
beer shelves photo: Henry Van der Spek
man on couch photo: startupstockphotos.com
black and white man photo: Patrick Merritt
beer mug icon: Pascual Bilotta, from Noun Project
heart icon: Michal Czekala, from Noun Project
check mark icon: Tom Walsh, from Noun Project
die icon: Bohdan Burmich, from Noun Project
29. Corneil Van der Spek
@torontotype
ca.linkedin.com/in/corneilv
corneilvanderspek@yahoo.com