2. Design Refinement: User Experience
PLATINUM MEMBER
SUPERBANK
5097 6000 5202 0101
EXP 05/20/10
MANNEQUIN MIKE
Link a Credit Card
Creates an inventory of belongings without
adding to cognitive load
3. Design Refinement: User Experience
Select Your Location
Awareness and convenience are vital to the
success of local retailers and selecting a specific
location could be used to provide users with
alternatives to shopping at discounters
6. Design Refinement: User Experience
Welcome, Mannequin Mike!
Since your last logon, you have had 6 new purchases!
2 friends have purchased products that you own!
Recent friend activity Your personal statistics
Monday, Mar. 29, 2010
average $/day contribution to the local economy 100% local potential
Plaster Peter made a purchase! $0.07 $346.41 $455.103
Product: Windstopper Jacket
Brand: Hiking Stuff
Purchased at: EMS, Philadelphia
Cost: $49.99
Your recent purchases
Danny Display wrote a product review!
Product: Z20 Lawnmower - Read review
Scuba Steve made a purchase!
Product: Turbo Fins
Brand: Fishface
Purchased at: The Dive Shop, Philadelphia
Cost: $99.99
Log On / Use Site
Reflection of own purchases, review own purchases, see what friends
are purchasing and reviewing
Self-reflection and increased awareness is intended to change
purchase decisions - one interviewee said discussing spending habits
with others “...is going to make [her] go on a budget.”
7. Design Refinement: User Experience
Rachael H.’s Quality Barometer Recent Purchase Summary Recent Purchase Summary Your 6 Month Barometer
You made 15 New Purchases! high $ / day score
$97.49
local retailer average $/day
Local Retailers You made 15 New Purchases! high $ / day score $0.07
$144.09
5 at Local Retailers +5 chain retailer
Chain Retailers $769.81 10 at Chain Stores low $ / day $352.27
contribution to the local economy 100% local potential
local retailer
$346.41 $455.103
216.46 of your spending will stay in the local economy. Could
7 are Below Average $/Day +21 low $ / day
chain retailer
$417.54
have been 238.64 more if you bought at all local retailers. 8 are Above Average $/Day
Average $/day Your 6 Month Barometer
Recent Purchase Summary Your Recent Purchase Summary
You made 15 new purchases! contribution to the local economy 100% local potential
You made 15 New Purchases!
$0.07
You made 15 New Purchases!
$346.41 $455.103 7 are Below Average Daily Cost +21 pts
Your Spending That Remains Local 7 are Below Average Daily Cost +21 pts + 3 pts
3 at Local Retailers + 3 pts
8 are Above Average Daily Cost 8 are Above Average Daily Cost
$107.77
if all purchases were local
rom Chain Retailers
2 at Local Retailers + 2 pts + 2 pts
rom Local Retailers $455.103
26 pts wanna know more?
26 pts
Personal Barometer
Recent Purchase Summary 6 Month Barometer
Rachael H.’s Quality Barometer
Your Spending That Remains Local
The database changes the +28 pts
7 below $0.08 daily cost nature of the task fromBased on 35 Purchases!
if all were local
3 + 3 pts
thinking just about the up-front cost of the product to average daily cost: $0.07
$346.41 $455.103
thinking about the cost per day, your contribution to contribution to the
7 above $0.08 daily cost points earned
the local economy, and
local economy 100% local potential
$0.06 3 + 3 pts $346.41 $455.103
34 pts
wanna know more?
8. Design Refinement: User Experience
Create a Basic Review
Users can also document product lifespan without
little effort - almost all of the consumers interviewed
claimed that a bad product experience affected their
future habits
11. Design Refinement: User Experience
Select part from list:
Seam: shoulder
Seam: underarm
Fabric
Zipper (pit zips)
Air vent
Select verb from list:
Torn / Holes
Frayed
Discolored
Other
Create an Extended Review
Images and word banks urge the consumer to learn
about the parts and construction of a product
As users create their own selections, scaffolding will
be used to add common terms to the word banks
12. Design Refinement: User Experience
Post Review
Incentives will be created to ensure that users want
to leave reviews, and due to the fact that only those
who purchase a product can leave a review, fake
posts are eliminated
13. Design Refinement: User Experience
Trekker Jacket by Rain Gear
Purchased by 1,234 members (2 friends)
Being used by 211 members
163 in-depth product reviews
Common Reports Member Reviews Member Photos
Seam: underarm - Torn / Holes (38)
Collar - Frayed (14)
Zipper - Jamming (11)
Zipper - Broken (7)
Fabric - Pilling (5)
Fabric - Holes (4)
Other (4)
Manufacturer Responses (2)
Review is Linked to Others
The consumer can then share his or her experiences
with other consumers
Patterns in product failure can be passed on
to retailers and manufacturers, promoting
improvements in product quality
14. Design Refinement: User Experience
Go Shopping!
Almost three quarters of consumers tested were
able to determine quality when examining a range
of goods, but they also revealed a reliance on brand
names and price, showing that they could benefit
from a system that stresses other attributes
15. Design Refinement: User Experience
Do Some Research
By making the database accessible by mobile
phone, the nature of the task when shopping is also
changed to gaining points, improving your personal
barometer, or looking for products based on reported
lifespans and common problems
16. Design Refinement: User Experience
Trekker Jacket by Rain Gear
Purchased by 1,234 members (2 friends)
Being used by 211 members
163 in-depth product reviews
Common Reports Member Reviews Member Photos Similar Products
Consumers who viewed the item on
Seam: underarm - Torn / Holes (38) this page also looked at these products.
Collar - Frayed (14)
Zipper - Jamming (11)
Zipper - Broken (7)
Fabric - Pilling (5)
Fabric - Holes (4)
Other (4)
Click to compare
Utilize User Feedback for Decision
Common reports would help consumers identify
important product details - in our studies, 60% of
consumers changed their perception of a product
after being told to examine a few specific details
The program could recommend alternatives with a
better quality of purchase ranking (and more points!)
17. Design Refinement: User Experience
$0.12
Trekker Jacket by Rain Gear
Purchased by 1,234 members (2 friends)
Being used by 211 members
Read user reviews
$0.07
Adventure Jacket by Cool Stuff
Purchased by 862 members (4 friends)
Being used by 704 members
Read user reviews
View a Quick Comparison
Showing the average daily cost of each product,
consumers can see which one will be most beneficial
to them in the long run - according to Dr. Solomon,
such information is needed to help consumers see
the advantage of investing a little more money
19. Design Refinement: User Experience
Sunday, Mar. 28, 2010
Product: Adventure Jacket
Brand: Cool Stuff
Purchased at: Bob’s Sports Shack, Philadelphia
Cost: $79.99
Purchase Product
If the purchase scores well (low daily cost, local,
responsible retailer and manufacturer), others will be
inspired to do the same, and a network of support for
better products could develop
20. Design Refinement: User Experience
Take Pride in Your Decision
Making an educated decision and getting a better
quality product would improve quality of life and
boost the local economy
