1. FRITOLAY PROPOSAL
Group 5
Colby Skinner
Parker O’Very
Robert Bowers
Connor Cushman

2. 3 x 150 stores x 6 hours = 2,700 man hours
 2,700 man hours x $12.00hr wage = $32,400
Sending out sales reps to personally advertise Simply Tostitos

3. THE BENEFITS
 Experience with the product
 Reps can personally advertise and explain the
health benefit
 Positive portrayal of Tostitos brand

4. BY DOING THIS WE…
 Build a personal connection w/ consumers
 Personally place the product
 Create a consumer relationship w/ the product