Are you aware that defining the right Value Proposition is key to set and grow your business?

1. Your Value Proposition
can make you or
break you!

2. Who I am,
and what I do!
Concepta Strategies

3. Concepta Strategies
Value Proposition

4. Concepta Strategies
Mission Product

5. Source: Investopedia
Why a consumer should buy a
product or use a service!

6. Concepta Strategies
Crafting a great
Value Proposition!

7. Concepta Strategies
Your Product or Service
1

8. Concepta Strategies
Customer Segment
About 65%

9. Concepta Strategies
"Needs" no "Wants"
Nice to Have
Essential
+
-

10. Concepta Strategies
Capabilities & Resources
Operational
Excellence
Customer
Intimacy
Product
Development

11. Concepta Strategies
Capabilities vs. Customer Needs
Capabilities
Segment
Low
Low
High
High
Irrelevant/
Don't spend
Build this
feature
Resource drain/
stay away
Differentiator
Relevance Map

12. Pains & Gains
2 Concepta Strategies
Concepta Strategies

13. Concepta Strategies
Reference
Point
Value
Pain or Losses
Outcome
Gain
Concepta Strategies

14. Concepta Strategies
Value
Pain or Losses
Outcome
Gain

15. Concepta Strategies
Value
Pain or Losses
Outcome
Gain

16. Concepta Strategies
The product that
best minimizes the losses and
satisfies the need,
wins in the long run.

17. Ecosystem
3 Concepta Strategies
Concepta Strategies

18. Customer
SegmentsSuppliers
Value Proposition
Concepta Strategies
Creates & Captures Value

19. Customer
SegmentsSuppliers
Value Proposition
Concepta Strategies
Economy
Industry
Market
Trends

20. Concepta Strategies
Is our Value Proposition aligned with our
customer's needs?
Is our Value Proposition supported by one strong
capability?
Does our value proposition minimize losses and
satisfy needs?
Is our Value Proposition anchor in the ecosystem?

21. Concepta Strategies
Our
help(s)
who want to
by
and
(unlike )
product or service
customer segment
need to be solved
verb (reduce, avoid, etc) customer pain
verb (increase, enable, etc) customer gain
competing value proposition

22. Concepta StrategiesConcepta Strategies
Innovation
is about executing ideas to
create unique value

23. Concepta Strategies
Don´t wait!

24. Concepta StrategiesConcepta Strategies
Resources
Strategyzer
Business Model Generation
Prospect Theory
Thinking fast and slow
Understanding the psychology of new product adoption

25. Thank you!