Instead of allowing the TV to dictate the rules of viewing, the viewer can now harness the TV to suit his or hers specific viewing pleasures. The transformation of the television set into a social and interactive device is the next step in the technological advancement of entertainment. For more information, visit: http://comigo.com/About

1. Utilizing Social & Interactive TV Solutions to Create a
More Personalized Viewing Experience

2. • Social media has become an omnipresent
influence on how we live our lives and will
likely forever alter the way we interact with
one another. People are becoming
increasingly eager to offer their views on
every aspect of life; from everyday
occurrences to political events. The new and
brave individual engages and challenges - and
the purpose of technology is to keep up and
facilitate new trends. One of the new
innovations coinciding with the new spirit of
the times is Interactive TV.

3. • Instead of allowing the TV to dictate the
rules of viewing, the viewer can now harness
the TV to suit his or hers specific viewing
pleasures. The transformation of the
television set into a social and interactive
device is the next step in the technological
advancement of entertainment. The passive
couch-potato-approach to television is no
longer valid. The technology available to
consumers' today demands relentless
engagement. Social TV, Facebook TV – and
all forms of Interactive TV will transform a
flaccid and often boring event into a
dynamic, engaging and fun experience.

4. • Studies now show that most people use
their smartphones while watching TV.
Therefore having a television set that
functions not only as a generator of high
quality programming, but also as a social
interaction device, is the future of
television.

5. • Social TV allows the viewer to
participate, engage and influence others.
The more interactive and conducive to
user engagement the programming, the
higher the quality of programming will
be because the viewers' feedback is
instant. With interactive TV, the user can
post comments in real-time and discuss
events as they happen – all on the same
device: the user's TV screen.

6. • Whether commenting on the amazing
goal that Messi just scored or streaming
the live footage of a natural disaster into
your smartphone, the purpose of
interactive TV is to shape the TV into a
reflection of the user's mind. Interactive
TV is a game changer because it allows
the user to dictate the terms of not only
what, but how to watch.

7. • TV networks are constantly looking to
beat the competition by offering content
that is challenging and takes the viewer
seriously. This trend has become
increasingly visible in how content
providers communicate their messages
to the users and the viewers. The power
of Twitter is an excellent example of how
the entertainment experience is
becoming a reciprocal game in which the
user is in charge.

8. Discover new revenue opportunities and learn
more about what Comigo can do for you!
Check out our demo today!