SlideShare a Scribd company logo
#01: Yhteisöt
transformaation voimana
Työkalut
Miikka Leinonen, Ghost
Karoliina Luoto ja Miika Kuha, Withmore
www.ghostcompany.fi
What is a community?
"Community is a group of people
that feel they belong together because
of a shared bond or purpose.”
– Miikka Leinonen
MOONSHOT
What is your desirable dream?
Ghost
“A Moonshot is an ambitious
and desirable dream far
beyond our reach with the
current set of skills and
level of awareness.”
- Miikka Leinonen
“A Moonshot is
an ambitious and
desirable dream far
beyond our reach with
the current set of skills
and level of awareness.”
- Miikka Leinonen
OWNERSHIP
Who makes the calls?
Ghost
Community
Types
OPEN “ACTIVITY-
BASED”
MANAGED “INVITATION-
BASED”
OUR GOAL IS TO
CHANGE
SOMETHING!
OUR GOAL IS TO
EXCHANGE
SOMETHING
COMMUNITY TYPES
OUR GOAL IS TO
EXCHANGE
SOMETHING
“TRANSACTIONAL”
OUR GOAL IS TO
CHANGE
SOMETHING!
“TRANSFORMATIONAL”
OPEN
“ACTIVITY-
BASED”
MANAGED
“INVITATION-
BASED”
COMMUNITY TYPES
OUR GOAL IS TO
EXCHANGE
SOMETHING
“TRANSACTIONAL”
OUR GOAL IS TO
CHANGE
SOMETHING!
“TRANSFORMATIONAL”
COMMUNITY TYPES
OPEN
“ACTIVITY-
BASED”
MANAGED
“INVITATION-
BASED”
COMMUNITY TYPES
OUR GOAL IS TO
EXCHANGE
SOMETHING
“TRANSACTIONAL”
OUR GOAL IS TO
CHANGE
SOMETHING!
“TRANSFORMATIONAL”
OPEN
“ACTIVITY-
BASED”
MANAGED
BASED”
For example:
Networking events
“INVITATION-
COMMUNITY TYPES
OUR GOAL IS TO
EXCHANGE
SOMETHING
“TRANSACTIONAL”
OUR GOAL IS TO
CHANGE
SOMETHING!
“TRANSFORMATIONAL”
OPEN
“ACTIVITY-
BASED”
For example:
Community of practice
MANAGED
“INVITATION-
BASED”
COMMUNITY TYPES
OUR GOAL IS TO
EXCHANGE
SOMETHING
“TRANSACTIONAL”
OUR GOAL IS TO
CHANGE
SOMETHING!
“TRANSFORMATIONAL”
OPEN
“ACTIVITY-
BASED”
MANAGED
BASED”
For example:
Vision process
“INVITATION-
COMMUNITY TYPES
OUR GOAL IS TO
EXCHANGE
SOMETHING
“TRANSACTIONAL”
OUR GOAL IS TO
CHANGE
SOMETHING!
“TRANSFORMATIONAL”
OPEN
“ACTIVITY-
BASED”
For example:
Hackathon
MANAGED
“INVITATION-
BASED”
COMMUNITY TYPES
OUR GOAL IS TO
EXCHANGE
SOMETHING
“TRANSACTIONAL”
OUR GOAL IS TO
CHANGE
SOMETHING!
“TRANSFORMATIONAL”
OPEN
“ACTIVITY-
BASED”
MANAGED
“INVITATION-
BASED”
Business Design Methods
www.ghostcompany.fi
Transformaatio
– nykytilanne ja
tavoite
Collab #01, 15.4.
Miika Kuha ja Karoliina Luoto
Millainen transformaatio
ja missä vaiheessa?
Muutoksen
kohde?
TOIMINTAYMPÄRISTÖ
ASIAKAS
TOIMINTA
PARANTAMINEN
VISIO
MITTAAMINEN
IHMISET JA KULTTUURI
Millainen on
muutoksen
toimintaympäristö?
- Cynefin
KOMPLEKSINEN
Luotaa > Tunnustele > Vastaa
Muotoutuva käytäntö
MONIMUTKAINEN
Tunnustele > Analysoi > Vastaa
Hyvä käytäntö
Cynefin on toiminnan kontekstin
ymmärtämisen viitekehys.
Toimintaympäristön tyyppi
vaikuttaa siihen mitkä ovat
muutoksen lainalaisuudet ja
miten sitä kannattaa edistää.
KAOOTTINEN
Toimi > Tunnustele > Vastaa
Uusi käytäntö
Dave Snowden, Cynefin framework, Cognitive Edge
Epäjärjestys
YKSINKERTAINEN
Tunnustele > Kategorisoi > Vastaa
Paras käytäntö
https://www.youtube.com/watch?v=N7oz366X0-8
Itseohjautuvuus organisaatiokulttuurissa?
Keskitetty johto
Ei yhteistä keskustelua
Aivot ja sydän mukana
Kerrotaan huolista
Osaaminen käytössä
Kehitetään työtä yhdessä
Omistajuus organisaatiosta
Vahva osallisuus päätöksiin
Työ jaetaan johdon toimesta
Toteutusaika allokoitu
Tekijällä omistajuus työstä
Valmentavat esimiehet
Itseohjautuvat tiimit
Ei esimiehiä
Muotoutuva strategia
Tunnustellaan suuntaa yhdessä
Mukailtu mallista © Karoliina Jarenko, Filosofian akatemia
Uuden toimintatavan hyödyntäminen?
Tiimin
kulttuurinmuutos
Alku:
Tiimi
soveltaa
uutta
Tiimin taitojen
muutos
Keskitytään
liiketoiminta-
arvoon
Organisaation
rakennemuutos
Tuotetaan
liiketoiminta-
arvoa
Organisaation
kulttuurinmuutos
Optimoidaan
liiketoiminta-
arvoa
Optimoidaan
systeemiä
Mukailtu Agile Fluency -mallista, © 2012 James Shore ja Diana Larsen
Miten uusi toimintatapa
menestyksekkäästi
osaksi arkipäivää?
Skaalaaminen
Pilotointi
Havainnot
ja hionnat
Jalostaminen
osana
arkipäivää
Nykytilan
tunnistaminen
Vaihtoehtojen
kartoittaminen
Luonnos
uudesta
tavasta
Yhteisön sitoutuminen
Muutoksen
eteneminen
Muutoksen
johtaminen Jatkuva
korjaus-
liike
Tukea sinne
missä energiaa
Kollega -
roolimalli -
puutarhuri
Käytänteitä sinne
missä aukkoja
Eteenpäin kokeilu kerrallaan
Mukailtu mallista © Mike Rother, Toyota-Kata
Karoliina Luoto
+358 40 765 8504
karoliina.luoto@withmore.fi
Miika Kuha
+358 40 552 4552
miika.kuha@withmore.fi
Withmore Oy
www.withmore.fi
Muutoksen välineet
modernille
liiketoiminnalle

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Collab#01: Yhteisöt transformaation voimana - työkalut