2. Slideshow put together by: Colin Postpost.colin@gmail.comWeb development and e-marketing campaignsImport / export management for US-South AmericaInmersiones ingleses en CundinamarcaFreelance writingwww.expat-chronicles.com Prepared by Colin Post – find me at www.expat-chronicles.com
3. Business Road Test Prepared by Colin Post – find me at www.expat-chronicles.com
5. Stage 1: Market Domain, Micro-Level What customer pain will you resolve? How strongly will they want to pay? Will they pay a price that works? Who, precisely, are the customers with the pain? Detailed info about who, where, etc.? What benefits does your solution have that other solutions don’t? What evidence do you have to show that your potential customers will buy, or that your target segment will grow? Prepared by Colin Post – find me at www.expat-chronicles.com
6. Stage 2: Market Domain, Macro-Level How large is the market? How many ways have you measured it? How fast has it grown over last 1 / 3 / 5 years? How quickly will it grow over next 2 / 5 / 10 years? What economical, demographic, sociocultural, technological, regulatory, or natural trends will affect your market? Prepared by Colin Post – find me at www.expat-chronicles.com
7. Stage 3: Industry Domain, Macro-Level What industry will you compete in? Define it carefully. Is it easy or difficult for companies to enter the industry? Do industry suppliers have the power to set terms and conditions? Do buyers have the power to set terms and conditions? Is it easy or difficult for substitute products to steal your market? Is competitive rivalry intense or genteel? Based on the 5 forces, how attractive is this industry? Prepared by Colin Post – find me at www.expat-chronicles.com
8. Stage 4: Industry Domain, Micro-Level Do you possess proprietary elements (patents, secrets, etc.) that other firms can’t imitate or duplicate? Can you develop processes, capabilities, or resources that other firms can’t imitate or duplicate? Is your business economically viable? Can you show you won’t run out of money quickly? Revenue adequate to investment and margins needed? How much will it cost to acquire and retain customers? How long will it take to attract customers? Will margins cover fixed costs soon? How much cash will be tied up in working capital? For how long? How quickly will customers pay? How slowly can suppliers and employees be paid? Prepared by Colin Post – find me at www.expat-chronicles.com
9. Team Domain: What drives your team? What’s your mission? e.g. serve market, change industry, market product… What’s your aspiration? Work for yourself, change world, build big or small business? What risks are you willing and not willing to take? Invest your own money? Give up control? Secure salary? Time with family? Prepared by Colin Post – find me at www.expat-chronicles.com
10. Team Domain: Can you execute? What are the few critical success factors (CSF) in your industry? How can you show you’ve identified them correctly? Can you demonstrate that you can execute on each and every CSF? Can you identify which CSF(s) your team is not well-prepared to meet? Prepared by Colin Post – find me at www.expat-chronicles.com
11. Team Domain: Connections matter Who do you know up the value chain among likely suppliers to you and your competitors? Who do you know among suppliers to substitute products? Who do you know down the value chain among distributors and customers? Who do you know across the value chain among competitors and substitute products? Prepared by Colin Post – find me at www.expat-chronicles.com
![The New Business Road Testby John W. Mullins ,[object Object],– Financial Times Prepared by Colin Post – find me at www.expat-chronicles.com](https://image.slidesharecdn.com/thenewbusinessroadtest-100719174544-phpapp01/85/The-New-Business-Road-Test-by-John-Mullins-1-320.jpg)
