Britain\'s Top Employers, in association with the CRF Institute initial presentation. This allows organisations to see what is offered to them when they participate in our Top Employers project.

1.  The CRF Institute: Founded in 1991
 Offices: United Kingdom, Belgium, Brazil, China, Denmark, France, Germany,
Italy, The Netherlands, Poland, South Africa, Spain, Switzerland (Austria)
 Participants: Over 2,500 worldwide
 Projects: Underpinned by scientific and comparative HR research and
feedback. HR Best Practice

2. AGENDA
• Top Employers Overview
• Methodology
• The Questionnaire
• Deliverables
• Publishing & Marketing
• Distribution
• Exposure

4. EMPLOYER BRANDING
“In the war for talent, targeting the right audience with the right message and benefits is
critical for the Employer Brand. Continuous, consistent branding is key”
_The Employer Brand, Richard Mosley
.

5. THE HR CHALLENGE
“Talented people are key to
making any organisation ‘shine’
Excellence in attraction, retention
and engagement strategies are
crucial to creating a competitive
advantage in the market for top
talent.”

6. • Using international standards, the CRF
Institute identifies the front-runners in
excellent HR management
• Key to Top Employers project:
• All participants must exceed the
objective rating standards
• Top Employers certification is
awarded on policy-based research
• Being certified as a Top Employer will
offer your organisation:
• Independent recognition for your
HR performance
• Actionable insight into your
comparative strengths
• Significant visibility to stand out
as an employer of choice
• Strengthens your internal and external
Employer Brand
KEY POINTS TO REMEMBER

7. WHAT THE PROJECT OFFERS
 Credibly position your organisation as an employer of choice
 Maintain visible standards of excellence in people management
 Grow the role of HR as a strategic business driver
 Benchmark your standards of HR excellence against the best
 Gain insight into the local and international people management
trends to keep your employer proposition current
 Publicise your success as an employer of excellence

8. Audit
Online
Questionnaire
&
Interview
METHODOLOGY
Participation
Form
Certification
Awards Ceremony
Star Scores
Publication &
Promotion

9. THE QUESTIONNAIRE
 Organisational Strategy
 HR Function
 Communications
 Diversity Management
 CSR
 Knowledge Management
 Talent Management and Engagement
 Employee Development
 Performance Management
 Reward and Recognition
 Working Conditions
 Working Conditions

10. Certification Seal
Benchmark and Toolkit
Book
Graduate Fair Handout
Website
PR
DELIVERABLES
www.britainstopemployers.co.uk

11. Certification Seal: Full year
• Marketing Tool
• Websites
• Advertisements
• Careers Fairs
• Annual Reports
• Emails
• Business Cards
CERTIFICATION SEAL

13. BENCHMARK REPORT
PDF Benchmark
100% Confidential
 All questions in the questionnaire will
be put into a graph format so you can
see how your company answered VS the
average answer of all Top Employers
and against your chosen Peer Group

14.  6 Page Comprehensive Profile
 Internationally Recognised Branding
 Targeted Distribution
PUBLICATION
•Top Companies
• Universities & Colleges
• Libraries
• Recruitment Agencies
•Graduate & Recruitment Fairs
• The Daily Telegraph & Media Partners
• Good Book Stores
• Online Retailers

15. GRADUATE FAIR HANDOUT
 Condensed version of the publication displaying star scores for each
company to give an insightful overview of the 5 key areas

16. BOOKLET
 A company’s profile taken from the publication
 Company’s branding used
 Unique, individual, marketing tool for recruitment days, interviews or
career fairs

17. WEBSITE
Press Releases
Student Magazines
National and Local Press
www.britainstopemployers.co.uk
 Selection Tool
 Full Online Profile
 Interlinked Websites
 Widgets that correspond to
the 5 key areas of employee
attraction
 Candidates can search for Top
Employers that meet their
specific criteria

18. MEDIA PARTNER
 Dedicated Online Channel
Showcasing all Participants
 9 Million
Business Readers
 27 Million
Worldwide

19. GRADUATE FAIRS
• Universities
• Recruitment companies
• Bulk of publications to general job
fairs
• Also IT and Law fairs
• Feed back from students and
professionals: Very positive -
“Impressive”

20. Project Schedule
1. Registration Mar - Nov 2011
2. HR Research Questionnaire & Interview Mar - Sep 2011
3. Audit Nov 2011
4. Production Dec 2010 - Jan 2012
5. Launch Feb 2012
6. Phase 1 - Distribution Mar 2012
7. Phase 2 – Graduate Fairs/Marketing Support Summer/Autumn 2012
Timeline