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Table of Contents
1: Introduction pg. 3
2: City and Host Information pg. 4
2.1: State, Region, and City Perspectives pg. 4
2.2: Local City Details
3: PrePlanning pg. 7
4: Event Management and Facility Requirements pg. 8
4.1: Usage of Existing Sites pg. 8
4.2: Site Design Issues pg. 8
4.3: Construction Issues pg. 9
4.4: System Requirements pg. 10
4.5: Operational Requirements pg. 10
5: Marketing Plans and Strategies pg. 10
5.1: Competitors, Spectators, and Any Other Visitors pg. 12
5.2: Sales Sources, Strategy, Pricing, etc. pg. 12
5.3: Marketing Plans pg. 13
5.4: Related Costs pg. 15
5.5: Tourism Benefits pg. 16
6: Financial Issues pg. 19
6.1: Revenues and Expenses pg. 20
6.2: Potential Profit or Losses pg. 21
6.3: Other Financial Benefits pg. 21
7: Legal Issues pg. 22
7.1: Insurance and Liability pg. 22
7.2: Liquor License pg. 23
7.3: Risk Management Plan pg. 23
7.4: Contracts pg. 24
7.5: State and Local Legislation Considerations pg. 24
8: Security Issues pg. 25
8.1: Exiting the Schottenstein Center pg. 25
8.2: Associated Risk Management Plan pg. 26
8.3: Staffing pg. 27
9: Summary of Benefits pg. 28
10: Conclusion pg. 29
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Section 1: Introduction
We are an independent group of event managers who are looking to host one of the most
astounding CrossFit regional qualifying events in Columbus, Ohio. The 2016 CrossFit Regional
qualifying event will consist of the most qualified athletes in the central region looking to
compete at the highest level of competition with one goal in mind; becoming the fittest person on
Earth.
Vision Statement:
“To implement a series of events that helps transform individuals of all ages into a
healthier version of themselves through promotion of a healthy lifestyle via the CrossFit
Regional Games.”
Mission Statement:
“Encourage and enforce the lifelong benefits of a healthy lifestyle through active
participation in exercise, nutrition, and weight lifting no matter the age of the participant.”
Our proposed event will take place from May 27th to May 29th, 2016 at the Jerome
Schottenstein Center located on The Ohio State University’s campus. The competition itself will
feature three days of events, with approximately eight hours of operation each day. Each day will
consist of individual, team, masters divisions, and the newly added teen division.
As a group of organizers, we believe that Columbus is a natural fit to host an event of this
type due to it being the host site of one of the largest sport festivals in the country, the Arnold
Classic. The momentum from the Arnold, which is held in early March, will be able to resonate
throughout the community in anticipation of hosting another premier fitness event, the regional
qualifier for the central region of the Reebok CrossFit Games. Additionally, one of the main
partners of the CrossFit Games, Rogue Fitness, has its headquarters located in Columbus. The
synergy present between the fitness industry, the greater Columbus region, and the growing
fitness culture push our idea forward as a marquee event for the area.
As CrossFit has gained popularity over the last few years, the growth has come on the
back of exposure from its gyms, which are known as boxes, the participants, and a strong social
media presence. Just in the greater Columbus area, there are 56 boxes. Furthermore, within a
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twohour drive, there are approximately 255 boxes. The growing number of CrossFit gyms and
participants within a reasonable driving distance further perpetuates the idea that a strong desire
or interest for the sport exists both proximally and distally.
By attempting to incorporate a holistic approach to fitness that includes competitive
divisions for both teens and older adults, the CrossFit Games work to promote a feeling of
optimism that fitness can be achieved by anyone, regardless of age, gender, race, ethnicity, etc.
In order to continue this ideology, our group is proposing that the true legacy of this event lies in
the fact that we will contribute to ongoing initiatives in the community to increase fitness across
all demographics, particularly age. The overall well being of the community, the next generation,
and fitness education are the primary longterm goals of hosting an event such as this.
The exposure that an event of this magnitude could bring to Columbus, in terms of
furthering its establishment as a hub of fitness activity, could prove to be invaluable. After the
obvious initial financial gain from an influx of sport tourists, the experience of having a
successful visit in an upandcoming metropolitan city could lead to the development of potential
new fitnesscentered businesses. The rapid rise of Rogue Fitness is able to act as a front and
center example of what could occur when a fundamentally sound and well run fitness
organization takes root in Columbus, Ohio.
As you consider the idea of hosting our proposed event, it is our desire that you take into
account all of the aforementioned information, in addition to the details that will be outlined
below. The potential success of this event, both financially and in terms of future progress and
development, were driving factors in our decision to propose this event. If there are any
questions you may have following our presentation on the event or after reading through this
document, we will be more than happy to assist in any way possible.
Retrieved from https://map.crossfit.com/
Section 2: City and Host information
2.1: State, Region, and City Perspectives
The 2016 CrossFit Central Regional qualifying event will be held in Columbus Ohio at
the Schottenstein Center. We picked this location for various reasons. One of these reasons was
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the biggest fitness expos takes place in Columbus every year, the Arnold Sports Festival. The
2015 Arnold Sports Festival brought in a staggering 42 million dollars in revenue for the city of
Columbus. Local gyms, restaurants, stores, malls, hotels, and other tourist attractions saw a
positive effect from the event.
Another reason why we selected Columbus as our host city was because Rogue’s
headquarters, the official equipment sponsor for the sport of CrossFit is located in Columbus.
With them located so close to the Schottenstein Center, shipping costs drastically decreased. The
last reason why we picked Columbus as our host city was because the past few years there has
been an increase fitness activity and culture. More and more gyms are popping up every year,
which are resulting in healthier citizens.
2.2: Local City Details
One great thing about hosting the 2016 CrossFit Central
Regional qualifying event in Columbus is there are other attractions
that the visitors can visit while they are there. They can visit the
Columbus Zoo, which was voted number five in the USA Today’s
Top Ten Zoo poll, attend the Ohio State University baseball/softball
games, go shopping at Easton Town Center mall, attend a Columbus
Clippers baseball game, attend a Columbus Crew soccer game, and
more! Columbus is also home to multiple exquisite hotels.
Hotels within 5 miles of the Schottenstein Center:
Springhill Suites:
1421 Olentangy River Road Columbus, OH 43212
Hyatt Place:
900 Goodale Boulevard Columbus, OH 43212
Hyatt Regency: 350 North High Street Columbus, OH 43215
Retrieved from http://www.concerthotels.com/venuehotels
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Planning/ Implementation
In order for this event to be a success we have a plethora of task that need to be done. To
begin with we must first solidify a reservation for the Schottenstein Center. To follow we will
establish supporters and sponsors. Many hands will be needed during the actual event so we will
need to acquire workers and volunteer. We will need to contact Rogue Fitness and get
equipment for the event. We need to have all things in align no later than January 4th
2016.
Monitoring/ Control
To ensure that money is being spent on the right supplies, managers are the only ones
authorized to make payments. Prior to making a payment the decision will be made by the Board
of Directors. Staff will be assigned basic tasks such as daily todo lists during the event.
Section 4: Event Management and Facility Requirement
Facility management refers to the management of sport or public assembly facilities. It
involves planning, designing, project management, construction management, marketing,
operations, staffing, and other areas (Fried, 2010). This will not be a factor with the 2016
CrossFit Central Regional qualifying event because our venue is already constructed and is fully
equipped with staff from the Schottenstein Center.
4.1: Usage of Existing Sites
Since we will be using a venue that is already constructed, there is no need to construct a
new stadium. This is going to save us a large number of money and help us maximize our profits.
We will be only utilizing the Schottenstein Center during our event.
4.2: Site Design Issues
Since we are using a venue that usually houses college basketball games, we are going to
have to construct the “battle ground”, the “athlete village”, and the “vendor village” where the
playing floor usually is. The battleground is the space where the actual events will take place.
We are working with the official equipment sponsor, Rogue Fitness, on designing the actual
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layout for the weekend’s events. The athlete village will be constructed in house and will be
home to the athletes before and during the competitions. We will make sure to provide the proper
seating, towels, refreshments, healthy food options, and equipment for the athletes. The vendor
village will also be constructed in house and will provide stands for vendors such as Rogue
Fitness, Reebok, Progenex, HGST, RockTape, Blender Bottle, MusclePharm, and more! If more
companies apply for a spot in our vendor village, there will be overflow in the concourse in the
Schottenstein Center.
Retrieved from http://www.schottensteincenter.com/events/seatingcharts
4.3 Construction Issues
Since the Schottenstein Center is already constructed, there is no need to build a venue.
We will have to construct the “battle grounds” where the basketball court usually lies. We will
also have to construct the athlete village and vendor village in the main court. We will be
constructing the vendor and athlete village in house and the battlegrounds will be constructed by
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Rogue Fitness. If there is overflow from the vendor village, there will be extra space in the
concourse of the arena.
4.4 System Requirements
We will utilize the Schottenstein Center’s technology that the arena already provides,
such as scoreboards, video screens, PA systems, and more. The employees that will be running
these services will be included in our rental fees so there is no need to hire additional people to
operate these services. Also included in our rental fees will be the game day/operational staff,
security, concessions, and ushers. Additional to the Schottenstein Center’s employees, we will
have people volunteering with parking, concessions, ticket sales, and other services. In order to
volunteer, these volunteers must attend our free 3hour training seminar that will provide CPR
instruction, firstaid instruction, security instructions, and evacuation instructions. We will
provide each volunteer with tshirts and shorts that clearly label them as a volunteer.
4.5 Operational Requirements
Staffing for stadium employees in also included in the rental fees of the Schottenstein
Center. The rental fee includes employees for security, parking, concessions, ushers, etc. This
will be very beneficial to use because it will help us save money in the long run and will allow us
to give more back to the community. These employees will be helped by the volunteers from
around the Columbus area. We aren’t expecting to have as many spectators as Ohio State
basketball games so we will be closing the upper part of the venue (sections 301334). This will
help us with costs because we won’t have to hire as many employees.
Section 5: Marketing Plans and Strategies
The CrossFit Regional Qualifying Event is situated directly within the sport, active, and
fitness niche that has gained traction within the greater Columbus area in recent years. The
strategic positioning of the event varies for the user and the spectator.
Those athletes participating in the event are already heavily involved in sport and are
dedicated users to the product. The spectators are generally those people in the community that
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have an interest in sporting events and fitness in general, although may not be as heavily
involved as the event participants. The eventual scope of the marketing is broad, especially when
we include the aspects of getting youth and families involved in satellite events outside of the
main event. The idea is to get the community involved and continue the momentum from the
Arnold Classic and extend that into more active participation within the community
The primary psychographic segments that are targeted through the event include: athletes
and healthy lifestyle activists that are generally interested in weightlifting and being active,
young children that are looking to become involved in sports or the lifting community, and
parents of children that are looking to promote an active lifestyle for their kids.
The primary activities the segment participates in include: CrossFit and weightlifting,
running, cross training, healthy living and eating, athletics, and promotion of health, nutrition,
and an active lifestyle. Likewise, their interests align very closely with those associated with the
above activities and lie along the sports and health continuum.
The opinions and attitudes of the segmentation group encourage the healthy lifestyle,
especially those of the younger generation as the obesity epidemic becomes increasingly
apparent. The attitudes toward fixing the issue at hand lie along increasing the activity levels and
getting children active from a young age to promote the lifelong lifestyle. The values of this
group align along these aforementioned lines in that they hold fitness and overall health, no
matter how it is accomplished, in a high regard.
The behaviors of the target group range greatly from relatively stagnant youth to
extremely healthy and fit CrossFit athletes. Those children that are looking to get involved but
aren’t yet currently may be active with other children from their neighborhoods or schools, they
may be video game users, or they may simply be a student with no deeply involved activity on
either end of the spectrum. In terms of the athletes that will be competing, they are active in
multiple forms from CrossFit to general weightlifting, powerlifting, running, and any similar
activities. Along with this, the athletes are interested and involved in preparing healthy food and
getting the most nutrition out of their daily lives.
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5.1: Competitors, Spectators, And Any Other Visitors
Competitors to the event would include the elite, regional qualifying CrossFit athletes.
The competitors qualify for the event based on their performance during the CrossFit Open,
which is the precursor to establishing the field of contestants.
Spectators of the event will include, but are not limited to: family members of
participating athletes, fans of larger name athletes competing specifically in the Central Region,
CrossFit enthusiasts in the greater Columbus region, Ohio, and even the Central Region as a
whole, members of local gyms, youth organizations in the area, and those simply interested in
fitness, health, and its associated aspects.
Other visitors include the participating athletes themselves, their entourage that can
include trainers, nutritionists, and agents in very rare cases. Additionally, other visitors may
include regulatory bodies for CrossFit National events, politicians or city council workers
interested in the outcome of the event, and even university students/faculty.
5.2: Sales – Sources, Strategy, Pricing, Etc.
The majority of sales will come directly from ticket purchasing, whether that is at the
door of the event or ahead of time. There will be multiple ticket pricing options, depending on
GPOs, individual tickets, age of purchaser (senior and youth discounts), and length of entrance
pass. These are in place to entice more people to be willing to spend their money on tickets for
our event and get others involved to get a lower price as well.
Aside from ticketing, sales of apparel, VIP packages, autograph sessions, and associated
events will be able to generate revenue. The licensed merchandise that is available for purchase
will include tshirts, sweatshirts, headbands, pictures, workout booklets, and the like. The prices
for these items will range from $10 to $60, depending on the item. By using another conservative
estimate, the revenue generated from licensed merchandise will be approximately $90,000. This
was done by guessing that 40% of attendees will spend $30 on the aforementioned items.
In addition to ticket sales, sponsorships of varying degrees will be offered to large and
small organizations alike. This works to further create synergy between the community, the
event, and the spectators. Aside from the larger, national and regional sponsors, local
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sponsorships will be offered to businesses in the greater Columbus area. This not only allows the
more lucrative corporate partnerships to remain and flourish, but gives the small businesses
exposure they may not have otherwise.
The strategy for sales will fall primarily on promotional packages that are advertised
through gyms across the region, online at fitness related websites, sponsored companies that
have physical store locations or on their websites, packages promoted through the Schottenstein
Center and its calendar of events, and local youth organizations such as the YMCA, Boys and
Girls Clubs, etc.
The average attendance for a regional event is estimated to be between five and seven
thousand different spectators. By using conservative estimates, the revenue generated strictly
from ticket sales will reach anywhere from $255,000 to $300,000.
The pricing is as follows:
One day pass (12 and up): $20
Weekend Pass (12 and up): $50
Senior Discount (65 and up): $15/$40
Kids (12 and under): $15/$40
Group Purchase Order for parties of 10+: $15/$40
*Each of these values will be taxed at the sales tax rate of 6.75%.
The first day of the event will be a “Kids Day” where all youth under the age of 12 will
be admitted for free.
Additionally, there will be certain ticket packages available to youth programs with free
tickets and other promotional materials from the associated sponsors.
5.3: Marketing Plans
The marketing plans are generally going to be conducted using new technology,
especially when it comes to promotion on social media such as Twitter, Instagram, Facebook,
etc. Along with traditional methods of advertising, such as product handouts, there are going to
be promotions on websites, advertisements on the local TV market, billboards in the Columbus
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area, and advertisements on the Ohio State campus. The CrossFit trend grew in popularity due to
its social media presence and it maintains that reputation to this day. The promotion for the
sanctioned events is no different and the marketing plan will stay consistent with previous
efforts.
The media usage will begin with local news coverage and extend all the way, potentially,
to ESPN’s mobile service, ESPN3, or a larger regional channel. At the very least, the official
CrossFit website will be able to broadcast video and audio streams of the day’s events in order to
meet the demands of their most rabid fans. The national TV market demand for this type of event
is still relatively small, with only the national competition being broadcast on the ESPN series of
networks. ESPN and the CrossFit Games have an exclusive contract that allows only ESPN to
televise action, therefore prohibiting us from using Fox Sport Ohio or a different regional
channel to broadcast. Since there will be a number of athletes competing from a multistate
range, a regional broadcast may be best suited for this event. Funding from both the Reebok and
ESPN deals will provide the initial upfront costs to cover, at the very least, the facility rental fee.
When it comes to marketing for the sponsors, positions for booths will be provided at
spots throughout the arena. The initial location will be at one end of the court or floor area, while
the overflow locations will be put into the concourse of the arena. This will allow the
competitors and spectators to visit nearly all of the booths with relative ease, while providing
clear exposure at all times.
The cost for purchasing a booth is $2,000 each and the specific location of the booth is
first come, first served. Last year’s Central Regional event had 4 major partners, 8 sponsors, and
29 exhibitors. The proposed event will have at least as many, if not more. That would bring the
total revenue from selling exhibition spots upward of $80,000.
The partners include: Reebok, Rogue, Progenex, and HGST. The sponsors include:
Airrosti, Rocktape, Lifeproof, Big Ass, Compex, Blender Bottle, Qalo, and Hyatt. The exhibitors
come from a wide range of companies that are located locally in terms of city, state, and region.
The actual exhibitors for our event may consist of some of the same, although it is difficult to
determine which local, regional, and national businesses will come on board and which ones will
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leave. The potential exhibitors will include supplement companies, fitness brands, nutrition
experts, and so forth.
Retrieved from
http://boxlifemagazine.com/espnthecrossfitgameshowitallstartedwhatitmeansnowthe2
015tvschedule/
5.4: Related Costs
The majority of the related costs will come from altering the arena to fit the setup that is
required for the event. Since the arena is used primarily for basketball and ice hockey, the floor
will most likely be setup for basketball since hockey will be out of season. Although basketball
is also out of season at the time of the event, it is more likely to be used for open gyms or
practice for the men’s and women’s basketball teams. In order to run our event smoothly, the
floor will have to be taken down to just concrete and then the special, padded flooring for our
events will be laid down by our trained staff. This should take minimal time, especially since the
floor our athletes perform on is not as intricate as a hardwood basketball floor or ice rink.
Additionally, covering up any of the signage in the arena of the companies that are not
part of our event. For example, Ohio State is a Nike school and Reebok is our main sponsor.
According to legal technicalities, it may be necessary to cover those Nike signs based on our
relationship with Reebok. However, the Schottenstein Center may have it in their licensing
agreement with Nike that the logo is to be displayed whenever any organization is using their
facility and we will have to oblige with that.
When it comes to staffing the arena for a number of various departments that include, but
are not limited to: set up, tear down, parking, concessions, janitorial staff, security, etc. are all
provided by The Ohio State University. According to information provided by Liz Bath, the
Assistant Athletic Director of Business Operations at Miami University, it would cost
approximately $30,000 to fully staff an event with 6,000 attendees. This crowd will be dispersed
over the course of three days, therefore the breakdown would be about $10,000 per day of the
event, when considering a crowd of about 2,000 per day. Data was not available from The Ohio
State University, it was simply listed as “to be determined by complexity of the event.” Multiple
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attempts to reach out directly to their administrators were not reciprocated, forcing us to
extrapolate based on Miami University’s own data.
5.5: Tourism Benefits
When considering the success of the Arnold Classic Sports Festival, which brought in
approximately $42 million to local businesses through hotels, restaurants, tourist attractions, etc.
This type of event, which caters to the same type of people, has the potential to bring in similar
figures in terms of revenue. Although this event may not bring in as many people as the Arnold,
at least at one time, the opportunity for the same number is more than evident. For getting the
youth involved, there are plenty of opportunities for youth in the area ranging from CoSi, to the
Columbus Zoo, participating in various youth events on Ohio State’s campus, and other
kidcentered activities at the local Columbus area metroparks. The synergy between the event
and the upandcoming fitness culture that is beginning to show in central Ohio, combined with
the proximity of the Rogue Fitness HQ, is very strong between the location and the event. It is
clear that there is a demand for this type of activity, in both participation and spectating, that
hasn’t been met yet. Columbus is home to the nation’s 15th
largest metropolitan population with
1.4 million people, and is within a twohour drive of 11.1 million potential ticket buyers.
Retrieved from http://www.schottensteincenter.com/arenainformation/booking
Five P’s Outlined:
Product:
Hosting a CrossFit regional affiliate event for premier athletes that works to create a
culture of fitness through satellite activities geared around children and youth. The product is
billed as a professional sporting event that features world class athletes in a growing sport. As
such, the product can be expected to maintain a high quality in all aspects of the experience for
all involved.
Place:
Schottenstein Center at The Ohio State University in Columbus, Ohio. The proximity to a
big city, the resources provided by a large, public university, and a city with a strong fitness
culture will prove to be essential for the overall success of the event. The physical location of the
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Schottenstein Center provides a central location in terms of transportation and ease of access, as
well as a premier venue to hold a CrossFit event. The large floor space with stadium seating will
give excellent viewing points from anywhere in the arena with more than enough for the athletes
to prepare, compete, and recover. With all of the benefits The Ohio State University is able to
provide, there are a few drawbacks. The money generated from parking and concessions will be
retained by the university, which is limiting the amount of revenue that could be generated for
the organizers of the event. Conversely, the services provided by the university at a cost make it
easier logistically. Neither the city nor the CrossFit organizers will have to go about finding and
outsourcing the people in charge of those particular services.
Promotion:
Through the Internet, social media sources, local gym promotion, local high school
promotion, and community of CrossFit. The popularity of CrossFit has emerged as a result of
social media and their current marketing mix follows that methodology. From the creation of the
CrossFit Open, which allows participants to qualify for the regional events through an online
competition, to various Instagram and Twitter accounts of athletes and “boxes” promoting the
sport.
Price:
The price is considered reasonable and is set forth by past ticket prices for the past
regional events. In general, the base price is $20 for a oneday pass and $50 for a full, threeday
pass. Since there is an emphasis being placed on getting all ages involved in the sport, there are
youth and senior discounts available. For children 12 and under, and seniors over the age of 65, a
oneday pass is $15 and the threeday pass is $40. Additionally, by trying to engage as many
community members as possible, there is a discount price for groups of 10 or more. The group
price is the same as the youth and senior discount. If there is a group of 10 youth or 10 seniors,
they will not get an additional discount on top of their already reduced price.
This price is relatively inexpensive as opposed to other sporting events that are held in
the Columbus area, especially when you consider other events held at the Schottenstein Center.
The Ohio State basketball games are much more expensive than the regional qualifier that we are
proposing and this would promote groups of people to get out into the community that may not
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otherwise be affordable. The production costs are relatively low, mostly due to the strong
sponsorship ties that cover the equipment costs and volunteers that work to judge the events. In
general, the greater Columbus area is relatively affluent and this further perpetuates the fact that
many families or individuals would be able to afford the tickets to such an event.
Public Relation:
We intend to help bring revenue to the city of Columbus by bringing in local athletes and
their families from around the region. The public relation aspect will help bring exposure to the
young athletes, the sport of CrossFit, the city of Columbus, and other businesses in the area. The
exposure this event can bring to Columbus will most definitely be positive, especially if it goes
off without a hitch. The combined synergy between the event and the interests of the spectators
and sponsors will further perpetuate the belief and outside viewpoint that Columbus is an up and
coming hotbed for fitness.
SWOT Analysis:
Positive Negative
Internal Strengths
Growing fitness culture
Brings more business and visitors to
the region, city, and university
Easily generated revenue
Not much overhead cost falls on the
city
Sanctioned, professional athletes at
heart of the event
Weaknesses
Niche sport, smaller fan base than
major events
Use of a university location may
force more technicalities and hoops to
jump
External Opportunities
Further advocacy for healthy lifestyles
Activities centered on children and
youth health and activity
Create educational events for local
youth clubs and centers
Promotion for local businesses
Threats
Other events going on in the city,
state, and region
Insurance and liability issues that
may arise in rare cases
Traffic and parking issues on the
Ohio State University campus
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Section 6: Financial Issues
Expenses Cost ($)
Building Rental 25,000
Operation Expenses 30,000
Set Up
Tear Down
Security
Ushers
Ticketing
EMS
Red Cross
Traffic and Parking
Janitorial Services
Electronic Services
Electrical Services
HVAC Services
Video and Scoreboard Services
Physical Plant Services
Sports Information Services
Ticket Office Services
Equipment Rental
Administration Fees
Insurance 28,521
Marketing 20,000
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Total 103,521
Revenues
Ticket sales 275,000
Merchandise 90,000
Sponsorships 80,000
*Parking and Concession revenues will go to The Ohio State University
Participant Entry Fees 5,000
Total 450,000
Profit 346, 479
6.2: Revenues and Expenses
Since this event is going to operate differently than a general business or recurring event,
the budget is approached differently. The sanctioning body, the Reebok CrossFit Games, provide
the upfront costs that are needed to get the event off the ground. These funds come from the
organization’s headquarters and are generated through various outlets that include: sponsorship
deals, affiliate gym fees, portions of ticket sales for the sanctioned events, and participant entry
fees. The upfront costs needed, as portrayed in the revenue and expenses as outlined above, total
$103, 521. This covers the rental fee for the Schottenstein Center, the cost of staffing all
divisions and services needed for the event, and the marketing mix that includes billboards,
commercials, free apparel giveaways and promotions, and insurance.
The total revenue generated by the event is estimated to be $445,000. This money will
come primarily from ticket sales, although the sale of licensed merchandise, sponsorships, and
participant entry fees will contribute to the total. The participant entry fee of $50 helps covers the
insurance coverage that is required for each athlete, accommodations for free food and drink
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during the competition, apparel worn during the competition, and any other miscellaneous needs
that may arise throughout the weekend.
Due to the lack of reciprocated communication on behalf of The Ohio State University,
the exact breakdown of how the approximately $30,000 will be divided is unclear. The school
did, however, provide an hourly wage that their employees will be paid on behalf of the
university. That breakdown is as follows:
Full Time Staff
$39.50/hour
• Facility Operations Student Staff
$13.75/hour
• Electronics Full Time Staff
$39.50/hour
• Electronics Student Staff
$13.75/hour
• Security/Ushers (Redcoat)
$9.00/hour
6.3: Potential Profit or Losses
The potential for a loss is slim to none. Based on the lack of overhead cost, which is a
result of sponsorships and total coverage of outsourcing covered by the university, the event
should act as a major promoter of the sport, the culture, the university, city, and the surrounding
areas. When comparing the ultimate and booming success of the Arnold Classic Sports Festival,
one can expect similar successm albeit on a smaller level. The profit, which was generated using
conservative estimates for the revenues, has the potential to explode upward. Most regional
events have 6,000 attendees, but with the strong fitness culture that exists in the city, that number
could be thousands larger. It is dangerous to call an event a nolose situation, although it is
tempting to consider this event as such.
6.4: Other Financial Benefits
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Aside from the profit gained by the university and the organization, the local businesses
will experience an uptick in money spent at restaurants, clothing stores, tourist destinations, etc..
The Arnold Classic shows how well a similar demographic infiltrates the community to spread
their wealth across the board, especially after a long day of being in a stressful and competitive
atmosphere. The hotels, transportation services, and bikesharing system may also see a spike in
usage as the competitors, team members, supporters, and others flock to the Schottenstein center.
One of the key components of the mission and vision of the event is to generate an
interest in, and encourage, participation in fitness for those of all ages, particularly children. As
noted previously, the proceeds from parking will go back to The Ohio State University Cru
organization. Additionally, ten percent of the profit generated from the event will be dispersed to
local youth organizations and programs that provide active opportunities for children in the
greater Columbus area. This total, estimated to be approximately $37,500, can be given to
organizations such as the YMCA, Boys and Girls Club, Play 60, and the like.
Likewise, another ten percent of the proceeds will go to organizations in the city and
region that promote active participation for older citizens. Programs such as the Silver Sneakers,
retirement associations, and other similar programs are eligible to receive funding. In order to
receive the funding, organizations must apply for a portion of the money, along with a proposed
plan discussing how the funds will be utilized.
These donations will work to maintain and improve the momentum for fitness that was
initially started by the Arnold Classic, perpetuated by the Reebok CrossFit Games, and then
continued by the countless number of supporters in the region.
Section 7: Legal Issues
7.1. Insurance/liability
Affiliate Guard short term Insurance policy was chosen because they specialize in
covering both longterm and shortterm CrossFit events. Affiliate Guard is just one example of
specialized insurance agencies that are qualified and experienced in this field. To use the
Schottenstein Center we (Lessee) must have an insurance policy in the state of Ohio that covers
personal injury and property damage. This amount should not be less than $2,000,000 for each
participant and $1,000,000 in aggregate for personal injuries or death. We chose the short term
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Affiliate Guard coverage of $2,000,000 Per Occurrence and $2,000,000 General Aggregate. In
choosing to have more than the minimum coverage, we are proving to our participants,
spectators, and the University that we are going to ensure they are not left footing the bill in the
rare case of a severe injury. The cost of the insurance equates to $2.21 per participant, which will
be covered by the Reebok CrossFit corporation.
Additionally, the premium, which is $273 per participant is required upfront and is fully
earned by Affiliate Guard. This will cost the Reebok CrossFit games $27,300 to ensure their
athletes, spectators, and fans are covered for the entirety of the event. Likewise, we have chosen
to opt in for the additional $5,000 medical expense benefit coverage that will reimburse an
injured spectator or guest for medical and/or funeral expenses incurred as a result of bodily
injury or death, regardless of whether you are liable or not. This added benefit adds $10 to the
premium and brings the total cost of insuring the event to $28, 521. We will name The Ohio
State University and its Board of Trustees as named insured. We will provide proof of coverage
to Ohio State University in certificate form prior to 14 days before the event.
Retrieved from https://secureaffiliateguard.com/AffiliateGuard/CoverageInformation
7.2: Liquor license
No liquor license is required for this event. We are promoting a healthy way of living,
therefore we will not be serving alcohol.
7.3: Risk Management Plans
CrossFit is an inherently dangerous sport in and of itself, which is just one reason that the
insurance coverage for the event is so thorough. In order to ensure that the risk is minimized as
much as possible, the team of volunteers, workers, and university employed staff will work
together to promote the idea that safety is the most important aspect. There will be training that
the CrossFit Games staff undergoes prior to the competition that outlines proper setup and
teardown of equipment, proper spotting techniques for the athletes, and the correct method(s) for
assisting athletes if an issue arises.
In regards to the spectators, there is little to no risk as long as they are in the permitted
seating area. For precautionary measures, there will be signs posted to notify the spectators that
they should be cognizant of anything entering the stands from the competition area. Likewise,
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the janitorial and operations staff of the Schottenstein Center will make sure that any spills,
leaks, etc. are taken care of and cautionary signage is placed in appropriate positions.
For those spectators that are walking to the arena, The Ohio State University will be on
hand to control traffic, have their presence known to deter any threats, and ensure a safe path to
the arena. As it stands currently, the Reebok CrossFit Games has a waiver and consent form that
each participating athlete must sign prior to competition. This removes the possibility of future
lawsuits, liability, claims, etc. against the corporate division of CrossFit. Although the insurance
coverage protects the athletes during the normal course of competition, outside of the realm of
competition, fault will not fall onto anyone affiliated.
7.4: Contracts
As mentioned above, the contract that the competitors sign releases use from liability that
comes with participating in the event. The major partners and sponsors that are affiliated with the
competitions on a regular basis, such as Reebok, ESPN, Rogue Fitness, and the like, already
have contracts on file and in place. These contracts are largescale and involve large sums of
money changing hands. As such, the technical aspects of these contracts are not going to be as
vital to the small scale contracts that will be signed by the exhibitors.
The exhibitors will sign a contract outlining the amount of money they agree to spend in
return for a location to set up their booth or display. This will outline what types of products or
free samples that are allowed to be given out to the spectators visiting their booth. Additionally,
this will release any liability for allergic reactions or injury as a result of using a free sample
given by the exhibitors or vendors.
The agreement with The Ohio State University for using the Schottenstein Center will be
outlined in full detail with everything from the days of use to any potential fees or charges due to
damages. Within this contract, the legal aspects of everything will be addressed so that there will
be no confusion if any issue arises. Aside from the major sponsorship deals, this document is the
most relevant to our specific event.
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effort in creating an event venue that attracts professional athletes which in turn draws a large
crowd that has the potential to bring in a profit.
The second largest risk in holding this event is terrorism. Since the recent attacks by ISIS
and the multiple attacks branching back to the 1972 Munich Olympic Games which is probably
the most popular. Security is a big thing and it's something we kept in mind while choosing our
location. As a precaution the Schottenstein Center has the local police department bring dogs in
to check for bombs before all events. Also throughout the event, as many as four police offices
can be on duty. That added protection along with the security guards with metal detectors at
each gate will make sure our security risks are at a minimum.
The third main risk involved in our proposal is the potential injuries of the athletes. In all
events of this type you have a risk of physical harm among the event participants. We know that
the athletes attending our event are going to be pushing themselves to the limit which means they
could get hurt in some way. To ensure we are able to act fast in the event of injury two
ambulances will be just outside the arena waiting to act at a moment's notice. There will also be
first aid stations for minor injuries.
8.3: Staffing
The arena employs over 200 students and over 600 parttimers. These employees work
in various areas including Administration, Event Services, and Operations. Administration takes
care of all the communication of events and manages the other employees to make sure everyone
is doing the right thing, which will make our event run very smoothly. Event Services will run
the concession stands, first aid station (both for the audience and athletes), information station,
and apparel/souvenir station. Event Operations will take care of parking services, front gate
security, arena ground level security, section users, and assist in the swapping out of equipment
used or needed to complete the event. for the most part Event Operations staff is going to judge
our success in holding our Crossfit Event.
To ensure that the Event operation employees understand how to put up and take down
the all equipment needed for each individual competition. We are going to bring in specialists
from Rogue Fitness to hold a seminar a days before the event is prepared for. This will allow
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take part in leveraging appropriately, they can help enhance the event reputation and also foster
repeat visitation.
Another longterm advantage would be the enhancement of the community socially; Arai
and Pedlar (2003) have maintained that the joining together of people around leisure activities is
a powerful illustration of community and the development of social capital (p. 45). By getting
the youth involved in our event, we create an avenue for the community to engage more. Nico
Schulenkorf and Deborah Edwards proclaim “this study suggests that the youth can provide a
pathway for their friends, parents and the wider community to engage in intergroup activities”
(page 383).
Section 10: Conclusion
The lure of further promoting Columbus as a site for future, hallmark sporting events is at
the foundation of this proposal. The booming fitness industry in the region, combined with the
great nightlife, resources, and cooperation from the city and various universities in the
surrounding area lend itself nicely to not only this event, but others moving forward.
Once again, it is our hope that the 2016 Central Region Reebok CrossFit Games are held
here in Columbus at the Schottenstein Center. The opportunities for financial growth, exposure
of all the great things the city has to offer, and the lasting impact that the fitness initiatives can
have on the region are clear cut. The overall well being of the city, The Ohio State University,
the people living in the area, and the experience of the visitors to the event are all important
factors as we, the committee, were planning the feasibility of this event.
No stone has been left unturned as we have attempted to make clear the synergy that
exists between all parties involved. By putting our best foot forward with this event, doors will
only open more for future events that will allow Columbus to assert itself as a prime location for
not only fitness activities and events, but sporting hallmark events altogether.
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Section 11: References
10TV. (2013, February 25). Arnold Classic To Bring $42M To City From Visitors. Retrieved
from 10TV:
http://www.10tv.com/content/stories/2013/02/25/columbusarnoldclassiceconomicboomcity.h
tml
Affiliate Guard. (n.d.). Coverage Information. Retrieved from Secure Affiliate Guard:
https://secureaffiliateguard.com/AffiliateGuard/CoverageInformation
Chalip, L., & Leyns, A. (2002). Local Business Leveraging of a Sport Event: Managing an Event
for Economic Benefit. . Journal of Sport Management , 132159.
Coleman, R., & Ramchandani, G. (2010). The hidden benefits of nonelite mass participation
sports events: an economic perspective. International Journal of Sports Marketing &
Sponsorship , 2437.
CrossFit. (n.d.). Finding a Box. Retrieved from CrossFit: https://map.crossfit.com/
Fly Columbus. (n.d.). Retrieved from Fly Columbus: http://flycolumbus.com/
Fly Columbus. (n.d.). Rental Cars. Retrieved from
http://flycolumbus.com/tofromportcolumbus/rentalcars.
Imbo, W. (2015, July 13). ESPN & the CrossFit Games: How It All Started & What It Means
Now. Retrieved from BoxLife:
http://boxlifemagazine.com/espnthecrossfitgameshowitallstartedwhatitmeansnowthe2
015tvschedule/
Misener, L., & Mason, D. (2006). Creating community networks: Can sporting events offer
meaningful sources of social capital? Managing Leisure , 3956.
National Conference of State Legislatures. (2014, September 4).
http://www.columbussports.org/whycolumbus/. Retrieved November 18, 2015, from National
Conference of State Legislatures:
http://www.ncsl.org/research/health/obesitystatisticsintheunitedstates.aspx
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Appendix B: Waiver and Consent Form
Waiver & Consent
We need you to read the following waiver, consent, and release form.
Express assumption of risk: I am aware that there are significant risks involved in all
aspects of the CrossFit Games. These risks include, but are not limited to: falls which can result
in serious injury or death, injury or death due to negligence on the part of myself, or other people
around me, injury or death due to improper use or failure of equipment. I am aware that any of
these above mentioned risks may result in serious injury or death to me. I affirm that I have read
the article on rhabdomyolysis in the CrossFit Journal, and am fully aware of the risks of
rhabdomyolysis.
I willingly assume full responsibility for the risks that I am exposing myself to and accept full
responsibility for any injury or death that may result from participation in or attendance at the
CrossFit Games. I have no physical impairments or illnesses that will endanger myself or others.
Termination: CrossFit reserves the right to terminate any athlete, volunteer or spectator's
participation in the 2010 CrossFit Games (the “Games”) at any time, with no further obligation
or duty to such athlete. Reasons for disqualification may include, BUT ARE NOT LIMITED
TO, any of the following nonexhaustive examples: taunting another competitor or other
unsportsmanlike behavior, any actions the evince an intent to cheat or circumvent the rules or
intent of the Rules of the CrossFit Games, any conduct in violation of California law, and any
conduct which would bring disrepute upon CrossFit in the eyes of the viewing public or the
CrossFit community. This list is not exclusive or exhaustive and is meant as a guide to
competitors, not as a limitation on CrossFit's rights to run the Games in the manner it sees fit.
Drug Testing: As a participant in the 2010 CrossFit Games I acknowledge that CrossFit will
be conducting onsite testing of athletes. Competitors may be required to provide a urine
specimen during the Games that will be tested for performanceenhancing substances, and a
zerotolerance policy will be enforced. CrossFit reserves the right to disqualify any athlete from
the Games upon such athlete testing positive for use of any performanceenhancing substances,
as well as to impose any of the sanctions listed on the CrossFit Policy that is publicly posted at
http://games.crossfit.com/drugtesting.html. I further consent to the release of the results of any
drug test to the necessary members of the CrossFit Staff or Headquarters, or his/her designee,
including counsel and legal staff, and/or my parent(s) or guardian(s), as well as publicly
announcing my disqualification from the Games. I acknowledge and understand that a copy of
this consent form may be sent to my parent(s) or guardian(s) along with a copy of the Performing
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Enhancing Substance Policy & Testing Program. To the extent set forth in this document, I
waive any privilege I may have in connection with such information.
Release: In consideration of being allowed to participate in or attend the CrossFit Games, I
hereby release CrossFit, Inc., their principals, agents, employees, affiliates, and volunteers from
any and all liability, claims, demands, actions or rights of action, which are related to, arise out
of, or are in any way connected with my participation in or attendance at the CrossFit Games,
including those allegedly attributed to the negligent acts or omissions of the above mentioned
parties. Further, CrossFit, its officers, employees, and agents are hereby released from legal
responsibility and/or liability for the release of any information and/or record as authorized by
this consent form. I fully and forever release and discharge the aforementioned parties from any
claims, demands, rights of action, or causes of action, present or future, whether the same be
known or unknown, anticipated or unanticipated, resulting from my participation in CrossFit’s
Performance Enhancing Substance Policy and Testing Program including those claims, demands,
rights of action, or causes of action arising out of any positive result under such Drug
Education& Testing Program.
This agreement shall be binding upon me, my successors, representatives, heirs, executors,
assigns, or transferees. If any portion of this agreement is held invalid, the remainder of the
agreement shall remain in full force and effect. If I am signing on behalf of a minor child, I also
give full permission for any person connected with CrossFit, Inc to administer first aid deemed
necessary, and in case of serious illness or injury, I give permission to call for medical and or
surgical care for the child and to transport the child to a medical facility deemed necessary for
the well being of the child.
Images: Spectators and participants grant CrossFit, Inc., and persons authorized by them,
permission to take pictures and movies of me and use them on their website and other
promotional and educational materials without compensation to me. Images obtained by me will
not be used for any commercial purpose without prior written consent of CrossFit, Inc.
Medical Information: As a part of the CrossFit Games, I hereby understand the interest in
athlete injuries to members of the public and the viewing audience, and I therefore expressly
consent to allow only the minimum necessary injury information to be released to accomplish the
intended purpose. That is, to inform the public of my ability to continue on in the competition or
if it might impact my ability to continue. I, ________________________, also authorize the
athletic medical staff and trustees of that system to use my medical information for my personal
wellbeing and safety and the safety of others. I understand that this information is protected
under federal regulations under the Health Information Portability and Accountability Act
(HIPPAA) and may not be disclosed without my authorization and I may revoke my
authorization at any time. This form under HIPAA allows access for no more than one (1) year
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from date of signature.
Indemnification: I recognize that there is risk involved in the activities offered by The
CrossFit Games. I therefore accept financial responsibility for any injury that the I may cause
either to myself or to others. Should the above mentioned parties, or anyone acting on their
behalf, be required to incur attorney's fees and costs to enforce this agreement, I will reimburse
them for such fees and costs. I agree to indemnify and hold harmless CrossFit, Inc., their
principals, agents, employees, affiliates, and volunteers from liability for the injury or death of
any person(s) and damage to property that may result from my negligent or intentional act or
omission while participating in the CrossFit Games.
Severability: If any provision of this Agreement is held in whole or in part to be
unenforceable for any reason, the remainder of that provision and of the entire Agreement will
be severable and remain in effect.
I have read and understood the foregoing and I understand that by signing it obligates me to
indemnify the parties named for any liability for injury or death of any person and damage to
property caused by me. I understand that by signing this form I am waiving valuable legal rights.
* Please check the box/sign to acknowledge that you have read and AGREE with everything
contained within.
______________________________ ________________________
Typed/Printed Name Name of Athlete Date of Birth
______________________________
Signature
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