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DR. GLENN SINGLE
DR. GLENN SINGLE
What are
Cognitive
Biases?
Brain Fitness
DECREASING THE
IMPACT OF THE 

AFFECT HEURISTIC
ON OUR DECISION
MAKING…
Perception
Vs
Reality
Prefrontal
Cortex -
the centre of logic
& reason
but only 4% of the brain’s
real estate
GUNS, car crash and Terrorists
US statistics 2009
NUMBER OF DEATHS
BY CATEGORY
US Deaths from terrorists,
firearms and road accidents
in 2009.
Combined budget to deal
with 3 Problems: $US658 Billion
SPEND WHEN YOU
ALLOCATE EACH
LIFE THE SAME VALUE
(in USD Billions)
Proportional Distribution
when each life given
same value ($USBillions)
ACTUAL SPEND
War on Terror $US657Billion
Gun Education Programs $150million
Traffic Death Prevention Programs $US850million
657 on Terrorist Deaths
Breath
Control
General Cognitive Debiasing Techniques
Increase Accountability
Elicit non-biased
Feedback
Standardise
Decision
Process
Improve 

Fact 

PresentationSimple 

not 

complex
Optimise Environment
Awareness
Involement
In Decisions
Slow down 

Reasoning
Change Incentiv
Nudge

not 

Confront
Specific Cognitive Debiasing
Techniques
Debiasing
Decision theory
Evolutionary
psychology
Neuroscience
Metacognition
Neuro-
economics
Behavioural
economics
Game theory
Cognitive
psychology
Human reliability 

engineering.
Machine learning
Software 

Engineering
DR. GLENN SINGLE
FINISHED FILES ARE THE RESULT
OF YEARS OF SCIENTIFIC STUDY
COMBINED WITH THE
EXPERIENCE OF YEARS
A plastic cricket bat and ball cost $1.10 in total.
The bat costs $1 more than the ball.
How much does the ball cost?
Cricket Bat: $1.05
Cricket Ball: $0.05
Total: $1.10
MANAGING RISK & COGNITIVE BIAS TO ENABLE INNOVATION
MANAGING RISK & COGNITIVE BIAS TO ENABLE INNOVATION
MANAGING RISK & COGNITIVE BIAS TO ENABLE INNOVATION
MANAGING RISK & COGNITIVE BIAS TO ENABLE INNOVATION

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