2. Valley Pop Started In 1992 by Carl and his wife Carol in
Neenah, WI
They noticed that finding a delicious snack without processed
ingredients hidden in small print is almost impossible.
Their message became clear! To revolutionize snacking by
giving you a healthy option – something that sustains your
natural energy between meals or during a late-night movie.
Valley Popcorn offers the pop-notch™ low calorie snack
you’ve been craving. It’s the perfect recipe: top of line hybrid
kernels from an Indiana farm and virgin coconut oil (the not-
so-secret ingredient)!
Who We Are
https://valleypopcorn.com
6. RTE POPCORN AT A GLANCE
❑ Microwave popcorn has seen
a steady decline now at
$737,867,000
❑ Home popping kernels have
been flat and are now at
$106,868,000
❑ RTE popcorn continues to
grow surpassing
$1,148,000,000
Popcorn Category 5 Year YOY Sales Trend Bar Chart (Subcategories)
Geography: Total US - Multi Outlet IRI 9/08/2019
49%
Over 4 Years
7. Valley Pop Growth
4.9% 51.7%
Product
Latest 52 Weeks Ending 09-08-19
Current %Change vs YA
Dollar Sales Unit Sales Volume Sales Dollar Sales Unit Sales
Volume
Sales
READY-TO-EAT POPCORN/CARAMEL CORN $1,184,667,784 411,464,404 174,817,344 4.9% 0.9% 0.5%
SMARTFOODS INC-READY-TO-EAT POPCORN/CARAMEL CORN $343,097,055 125,994,663 49,258,435 1.8% -0.5% 2.4%
SKINNYPOP POPCORN LLC-READY-TO-EAT POPCORN/CARAMEL CORN $255,544,397 65,406,398 23,353,166 9.8% 8.2% 7.7%
ANGIES ARTISAN TREATS LLC-READY-TO-EAT POPCORN/CARAMEL CORN $123,678,241 37,510,140 14,963,909 10.2% 5.8% 16.3%
SNYDERS LANCE INC-READY-TO-EAT POPCORN/CARAMEL CORN $22,708,680 9,402,953 3,715,761 36.7% 30.7% 32.5%
WISE FOODS INC-READY-TO-EAT POPCORN/CARAMEL CORN $17,445,839 9,407,524 2,906,728 2.9% 5.9% -2.7%
UTZ QUALITY FOODS-READY-TO-EAT POPCORN/CARAMEL CORN $7,228,634 3,826,417 1,266,732 -4.1% -16.2% -11.3%
HERR FOODS INC-READY-TO-EAT POPCORN/CARAMEL CORN $6,612,907 3,402,576 984,323 20.2% 13.9% 14.9%
OLD DUTCH FOODS INC-READY-TO-EAT POPCORN/CARAMEL CORN $5,593,736 2,161,312 915,727 14.0% 12.6% 12.7%
VALLEY POPCORN CO-READY-TO-EAT POPCORN/CARAMEL CORN $5,430,179 1,092,049 1,110,871 51.7% 45.7% 47.7%
Category
Growth
Growth
Zooming On Savory Brands
Valley Pop
Ranked 9th in U.S.
Fastest Growing
9. Snack Consumers
Better For You Brands Out-pacing Traditional Brands
Health conscious
Plant based
More frequent
snacking
Clean Label Demands
Fewer ingredients,
recognizable
ingredients,
transparency
Flavor Demands
Deliver healthy
ingredients with a
great taste
10. Valley Pop Smartfood Smart 50 Skinny Pop
Angie’s Boom Chicka
Pop
NON-GMO ✔ ✔ ✔
GLUTEN FREE ✔ ✔ ✔ ✔
VEGAN ✔ ✔ ✔
KOSHER ✔ ✔ ✔
# INGREDIENTS 3 3 3 3
WET POPPED FOR GREAT
FLAVOR ✔ ✔
PALEO FRIENDLY COCONUT
OIL ✔
KETO FRIENDLY COCONUT
OIL ✔
RETAIL PER OUNCE $0.27-$0.38SERVING SIZE 3 ¾ cups (28g) About 3 ¾ cups (28g) About 3 ¾ cups (28g) About 4 cups (28g)
CALORIES 130 per serving 140 per serving 150 per serving 140 per serving
TOTAL FAT 7g 7g 10g 7g
HIGH LEVEL MCT’S
(MEDIUM CHAIN
TRIGLYCERIDES)
✔
CHOLESTEROL 0mg 0mg 0mg 0mg
SODIUM 105mg 150mg 75mg 130mg
TOTAL CARBS 16g 17g 15g 19g
FIBER 3g 3g 3g 4g
PROTEIN 3g 3g 2g 3g
Nutritional
Comparison
11. 18.2 OZ NATURAL WHITE &
BUTTER FLAVORED POPCORN
BIG BAGS
DELICIOUS &
READY-TO-EAT
100% PURE
COCONUT OIL
For creamy flavor
KETTLE POPPED
Delivers preferred flavor
profile to air popped
12. 18.2 OUNCE NATURAL WHITE OR
BUTTER FLAVORED DISPLAY PALLETS
DELICIOUS &
READY-TO-EAT
100% PURE
COCONUT OIL
For creamy flavor
KETTLE
POPPED
Delivers preferred
flavor profile to air
popped
160 BAG
DRP
13. 18.2 OUNCE NATURAL WHITE OR
BUTTER FLAVORED POPCORN TRAY
DRP DISPLAY PALLETS
78 Bags
Display
100% PURE
COCONUT OIL
For creamy flavor
