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La comunicazione sportiva nell'era multimediale

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Centro Studi Cus Pisa, 27 febbraio 2015. Relatori: Salvatore Sanzo, Luigi Ferraiolo, Claudio Lenzi, Tito Forcellese.

Uno sguardo alla professione "giornalista sportivo", come si sta evolvendo nell'era multimediale, partendo dal caso Gazzetta dello Sport.

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La comunicazione sportiva nell'era multimediale

  1. 1. Il giornalismo digitale e lo sport: il caso Gazzetta Pisa, 27 febbraio 2015
  2. 2. Zlatan Ibrahimovic, PSG-Rennes 1-0 30/01/2015
  3. 3. • Ibrahimovic: "Sei un giornalista o un cameraman?" • Giornalista: "Sono un giornalista..." • Ibrahimovic: "Allora perché stai tenendo la telecamera? Dovresti avere un cameraman con te" • Giornalista: "Perché il mio capo vuole..." • Ibrahimovic: "Quindi è low budget" (ride).
  4. 4. Un mestiere al ribasso? • È la forma più completa di giornalismo • Non gioca in difesa, aumentano i lettori online grazie al mobile (+20,4% nel 2014, dato Audiweb) • Spesso è gratuito • Interazione immediata con l'utente-lettore
  5. 5. Un po' di storia Gazzetta.it nasce il 26 agosto 1997 sotto la direzione di Candido Cannavò. La prima redazione è composta da 5 giornalisti, che salgono a 13 nel 2004 e a 20 nel 2012. Nel 2005 nasce Gazzetta Web Tv, nel 2007 Gazzaspace, la community con oltre 350 mila utenti registrati. Il 28 gennaio 2009 gli utenti unici giornalieri superano per la prima volta il milione, che diventano oltre 2 milioni il 24 giugno 2014. L'ultimo e più importante restyling è del 30 gennaio 2014.
  6. 6. Da via Solferino a via Rizzoli Redazione integrata giornale-online Verticalizzazione dei settori Nuova area video-Social Organizzazione del lavoro
  7. 7. Il restyling
  8. 8. Cosa fa la redazione online? • DESK Gestione home page (selezione, cronologia delle notizie), interazione giornale-sito, rapporto con gli inviati e i corrispondenti, analisi dei dati • REDAZIONE Proposta-realizzazione articoli calcio, servizi esterni, impaginazione altri articoli, liveblog, fotogallery, gestione probabili formazioni... • AREA VIDEO-SOCIAL Gestione e ricerca video, coordinamento trasmissioni web tv, gestione profili Social Gazzetta, moderazione e interazione community Facebook, realizzazione infografiche, analisi dei dati
  9. 9. - scrittura tradizionale + content curation
  10. 10. 10 APP-TOOLS GRATUITI EVERNOTE La redazione in tasca: per scrivere, registrare audio, condividere... (Gratis per Ios, Android, BlackBerry) EVERNOTE SCANNABLE Scannerizza qualsiasi immagine e documento, condivide facilmente con altri dispositivi. PHOTOSHOP EXPRESS Editing foto in mobilità (Gratis per Ios e Android) LIVESTREAM Trasmette in diretta un evento ripreso dal proprio smartphone (Gratis per Ios e Android)
  11. 11. IFTTT Imposta una o più ricerche sui social media e salva i risultati automaticamente nel contenitore scelto (Gratis Ios e Android) AUDACITY Registra e modifica i parametri di un audio, separa la voce dalla canzone IZITRU Controlla immagini caricate per provarne l'autenticità e smascherare quelle ritoccate (Gratis per Ios e sito) PICMONKEY Editor on line di immagini, per grafiche, fotomontaggi, meme...
  12. 12. POPCORN MAKER App di Mozilla per video editing, lavorazione testi, mappe e contenuti social TWEETDECK Il Twitter dei giornalisti, per visualizzare contemporaneamente home, liste, mentions (meglio la versione web)
  13. 13. L'analisi dei dati Charbeat, Socialbakers e Hootsuite: con questi tre strumenti multimediali conosciamo, raccogliamo e analizziamo in diretta i dati di navigazione di Gazzetta.it e dei profili social (Facebook e Twitter) con la possibilità di paragonarli a quelli di altri siti concorrenti. Charbeat è la piattaforma più innovativa nella gestione di un sito perché permette di conoscere in tempo reale il numero di lettori, la provenienza, il device utilizzato e la durata della navigazione. La cronologia delle notizie non è più determinata dal desk online.
  14. 14. La lezione del Guardian • Il quotidiano inglese è considerato l’esempio da seguire sulla sfida digitale. • Due dati: 30,4 milioni di utenti unici giornalieri, 180 sviluppatori nell’orbita del sito. • «Siate aperti, non solo gratuiti» • «L’audience può diventare community» • «Niente diritti Tv? Siate creativi»
  15. 15. La redazione del futuro • Analytics desk • Community manager • Uno sviluppatore ogni 5 giornalisti
  16. 16. «Innovate or die» Juan Senor
  17. 17. clenzi@rcs.it facebook.com/clenzi82 @clenzi82

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