Above the Standard, only goes about defining, refining, and implementing plans to suit the cases as needed. „„ It is interesting case study for us to know that some smaller organizations tend to stop marketing owing to surplus order booking, in fact, they can afford not to market for continued periods of over 6 months to a year. „„ Growth driven organizations have to consistently keep up the engagement. „„ Customers who have a size of over 600 people and having nearly 450 people sales also exist. „„ They need 3,000 leads per month just to keep their sales operations running. „„ Naturally, only the strategic arm of the marketing and growth operations remains with Above the Standard, as complete outsourcing is unhealthy and least efficient. Above the Standard believes in being at the forefront of the knowledge required to conduct meaningful marketing and deliver growth. This means, we will rather produce success by using the customer resources than having to use our own. Feed a man a fish, you feed him once, teach him to fish, you team him for a lifetime.

1. ®
Experts in Profit Maximization & Business Growth Services
Case Study - Marketing Outsourcing
Above the Standard Procurement Group, Inc.®, www.ATSPG.com

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100% Marketing Process Outsourcing
Ways in which Above the Standard handles complete marketing and lead genera-
tion...
Generic approach to marketing and business development is to decorate the deck
with enough presentation and sales ‘talk’ worthy materials and going after a per-
ceived market.
Of course some of the companies do it really well, whilst many just lurk in the
dark, with nothing more than a few sales hits and a lot of wondering about why it
did not help them reach beyond.
Some business owner’s even resort to the self-blame games, with sentences like:
„„ I am not good at sales, I am more of a technology person
„„ The other way around ‘I am a sales guy, do not understand technology much…’
„„ We are a small team
„„ We do not have enough skilled resources with us to market
„„ Our sales guys are no good, they could not understand much
„„ We are struggling to build a sales team
„„ We are a technical team and do not have sufficient marketing experience
„„ Etc.
When they become our clients, we see simply things as they are. As almost all of
the reasons listed above would be true and they would in essence be facing a situ-
ation similar to looking at huge wall and no rope or ladder to climb.
„„ We become the ladder or a helping hand in that sense.
„„ Our advisory starts with the study of the demography and the applicability of
the current selling methods to suit the sales win at target demography.
„„ The psychographic study is important, but is basically a second stage towards
what we do.
Owing to the lack of skills in technical spectrum, delivery spectrum and some-

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times in leads generation or the marketing copy & collateral development, we
end up supplementing all of these design, development & operational elements
by, either on a Time and Material basis, if not when the scaling demands a certain
degree of expertise; infusing which could drastically change the scale in favor of
the customer.
In many cases we have had to revamp their existing websites to support better on-
line conversion ratios, develop distinct campaign pages and come up with content
development, engagement plans that would ensure that the customer engage-
ment curve goes from:
„„ Unknown to
„„ Aware to
„„ Interested to
„„ Lead
The exercises are further automated by use of different marketing and sales man-
agement tools.
„„ The work of automation is achieved by a combination of tools or with just
about only one, but top of the spectrum tool available in the market.
„„ The automation process can be achieved with in the first few days of start of
work, but is left for budget to decide, as these tools could cost several hun-
dreds of dollars, that could otherwise fuel marketing efforts.
Marketing is combined activity of multiple skills.
These include:
„„ Designers
„„ Content/Copy writers
„„ Sales professionals
„„ Market surveyors
„„ Callers/Telemarketers
„„ email campaign (tool, still counted as a resource for operational purposes)
„„ Digital/Print Media Experts

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The spectrum of these skills applies to almost all sorts of marketing techniques
ever invented in the world.
The best marketing agencies sometimes know how to book, how to order, how
to get you placed at the right spot, regardless if you engage them for real world
advertisements or for virtual i.e. Search Engine, Social Media etc.
Above the Standard, only goes about defining, refining, and implementing plans
to suit the cases as needed.
„„ It is interesting case study for us to know that some smaller organizations tend
to stop marketing owing to surplus order booking, in fact, they can afford not
to market for continued periods of over 6 months to a year.
„„ Growth driven organizations have to consistently keep up the engagement.
„„ Customers who have a size of over 600 people and having nearly 450 people
sales also exist.
„„ They need 3,000 leads per month just to keep their sales operations running.
„„ Naturally, only the strategic arm of the marketing and growth operations
remains with Above the Standard, as complete outsourcing is unhealthy and
least efficient.
Above the Standard believes in being at the forefront of the knowledge required
to conduct meaningful marketing and deliver growth.
This means, we will rather produce success by using the customer resources than
having to use our own.
Feed a man a fish, you feed him once, teach him to fish, you team him for a life-
time.