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Technopreneurship	
trends	in	
Southeast	Asia
Presented	by:
Clarence	Phua,	
Managing	Director	-AQUUS	Asia
Know thy self, know thy enemy.
A thousand battles, a thousand victories.
- by Sun Tzu, Author of the ancient
Chinese: “Art of War”
systems
TECH	IS	EVERYWHERE;	AND	INEXTRICABLE	
FROM	OUR	LIVES	AND	BUSINESSES.	
Thus	for	any	entrepreneur	today,	there	
must	be	some	form	of	technopreneurship
• Advanced	Analytics
• Artificial	Intelligence
• Cloud	Computing
• Cloud	Service	Providers
• High	Performance	
Computing	
• Internet	of	Things
• Machine	Learning
• Network	Transformation
• IT/PCs	for	Business
Automotive – Communications – Education	– Energy	–
Financial	Services	– Healthcare – Industrial – Retail
Bureaucracy	.	Corruption	.	Nepotism	.	Languages	.	Business	
Culture	.	Ethnic	diversities	.	Skills	&	Training	.	Cronyism	.	Income	
Gaps	.	Historic	differences	.	Cartels	&	Syndicates	.	Religions	.	
Political	Systems	.	Bureaucracy	.	Corruption	.	Nepotism	.	
Languages	.	Business	Culture	.	Ethnic	diversities	.	Skills	&	Training	.	
Cronyism	.	Income	Gaps	.	Historic	differences	.	Cartels	&	
Syndicates	.	Religions	.	Political	Systems	.	Bureaucracy	.	Corruption	
.	Nepotism	.	Languages	.	Business	Culture	.	Ethnic	diversities	.	
Skills	&	Training	.	Cronyism	.	Income	Gaps	.	Historic	differences	.	
Cartels	&	Syndicates	.	Religions	.	Political	Systems .	Bureaucracy	.	
Corruption	.	Nepotism	.	Languages	.	Business	Culture	.	Ethnic	
diversities	.	Skills	&	Training	.	Cronyism	.	Income	Gaps	.	Historic	
differences	.	Cartels	&	Syndicates	.	Religions	.	Political	Systems	.	
Bureaucracy	.	Corruption	.	Nepotism	.	Languages	.	Business	
Culture	.	Ethnic	diversities	.	Skills	&	Training	.	Cronyism	.	Income	
Gaps	.	Historic	differences	.	Cartels	&	Syndicates	.	Religions	.	
Political	Systems	.	Bureaucracy	.	Corruption	.	Nepotism	.	
Languages	.	Business	Culture	.	Ethnic	diversities	.	Skills	&	Training	.	
Cronyism	.	Income	Gaps	.	Historic	differences	.	Cartels	&	
Syndicates	.	Religions	.	Political	Systems
ASIA	PRESENTS	THE	MOST	DIVERSE	
LANGUAGE	AND	CULTURE	IN	THE	WORLD
And	Southeast	Asia	is	the	crossroad	of	east-west	
culture	through	the	colonial	era	and	greater	
challenges	of	numerous	emerging	markets
Food	and	eating	habits	simply	presents	the	diversity,	income	
disparity	and	cultural	gaps
Business	is	brisk	
and	potential	is	
great,	but…
Source: TechinAsia
According	to	the	Tech	in	
Asia	Database,	
Startups	in	Southeast	Asia	
pulled	in	more	than	ever	
before	from	investors	in	
2016.	
Total	funding	in	the	
region	hit	US$2.6	billion,	
up	over	60	percent	from	
the	previous	year’s	
US$1.6	billion.
6
Inspired,	but	localized	for	Southeast	Asia
• Siu	Rui Quek of	Carousell - Singapore
• Chang	Wen	Lai	of	Ninja	Van - Singapore
• Leandro	Leviste of	Solar	Philippines – Philippines
• Iman Usman	and	Belva Devara of	Ruangguru - Indonesia
• Benny	Fajarai of	Qlapa - Indonesia
• Sasha	Tan	of	Favful - Malaysia
• Chee	HauGoh	and	Nadhir Ashafiq of	TheLorry - Malaysia
• Raeesa Sya,	Bfab- Malaysia
• Ye	Wint Ko of	Bindez - Myanmar
• Lusarun “Trumph”	 Silpsrikul of	Page365 - Thaliand
These	20-somethings	 have	dared	to	create	
promising	 businesses	in	a	range	of	sectors,	
including	 ecommerce,	logistics,	mobile	
apps,	and	even	renewable	energy.
Series	B	&	C	raised	amongst	them	ranged	
from	US1.5mil-100mil
Rising	“tech-stars”	in	the	Region
7
Disparities	of	Development
• With	Vietnam	and	Philippines	earmarked	as	the	
“high-growth”	markets,	Southeast	Asia	is	poised	
to	be	the	limelight	for	new	investments.
• Infrastructure	and	geographic	gaps	posed	
challenges	for	widespread	of	tech	advancements
• Matured	economy	such	as	Singapore	vs	largely	
emerging	markets
8
Singapore	establishing	as	the	Regional	IP	Hub
IP	ValueLab,	the	
enterprise	
engagement	arm	of	
the	Intellectual	
Property	Office	of	
Singapore,	aims	to	
help	businesses	
compete	globally	
through	 providing	
solutions	to	capture	
value	from	their	
intangible	assets.
Makara Innovation Fund
Makara Capital’s	Innovation	Fund	(MIF)	invests	in	small-to-mid	
cap	companies	that	demonstrate	proven	and	defensible	
intellectual	property/technology	and	attractive	pan-Asian	
growth	potential,	supporting	their	strategic	developmental	
objectives	including	innovation	and	internationalisation.
Leveraging	Singapore	as	a	choice	hub,	MIF	deploys	an	
interregional	approach	in	
(i) sourcing	innovative	companies	with	globally	competitive	
technologies	and	solutions,	and	
(ii) fostering	organic	and	M&A	strategies	to	accelerate	
portfolio	company	growth.	The	Fund’s	sector	focus	
includes:	urban	solutions	(logistics,	security,	waste	
management,	etc.),	advanced	technologies	(AI,	big	data,	
cyber- security,	nanotech,	etc.),	fintech,	alternative	
energy,	healthcare	and	bio-med.
by the Intellectual Property Office of
Singapore (IPOS) and home-grown
private equity firm, Makara Capital
9
Singapore	Government	Agencies,	Foundations and	Ministries
10
Snapshots	of	the	buzz
And	on	the	consumer	
frontier,	Mobile	
Adoption	sees	prolific	
growth;	however,	not	
limited,	there	are	
some	challenges
12
Digital	Adoption	in	SE	Asia
Mobile adoption in Asia is far ahead of the West, and SE Asia marks the highest rate
Asia has four of the top 10 markets when it comes to smartphone adoption.
Singapore and South Korea are tied for 4th place at (91%)
Malaysia, Vietnam, Thailand and Philippines are also very high
13
In	Asia,	the	online	and	offline	worlds	are	blurred
Mobile	drives	in-store	
sales	whilst	in-store	
experience	drives	
online	sales
14
The	Challenge	is	User	Retention,	
and	the	Solution	is	Engagement	&	Experience
The average Android app loses 77% of
its daily active users (DAUs) within the
first three days after the install, and 90%
within the first 30 days
MOVING	INTO	“BRICK-AND-MORTAR”,	
SIGNALING	THE	DAWN	OF	NEW	RETAIL:	
OMNI-CHANNEL	CUSTOMER	EXPERIENCE
Amazon.com Inc.	will	
acquire	Whole	Foods	
Market	Inc.	for	$13.7	
billion,	 a	bombshell	 of	a	
deal	that	catapults	the	e-
commerce	giant	into	
hundreds	 of	physical	stores	
and	fulfills	a	long-held	goal	
of	selling	more	groceries.
Over	the	past	two	years,	
Alibaba has	invested	as	
much	as	$8	billion	in	brick-
and-mortar	retailing,	
acquiring	stakes	in	local	
supermarket	chains	while	
privatizing	Chinese	luxury	
mall	Intime for	$2.6	billion	
in	January.
16
Point-Of-Sale	Experience	Key-findings
• @The	Retailers
16
Source:	Boston	
Retail	Partner	–
Customer	
Experience/Unified	
Commerce	Annual	
Survey	2016
17
SHOPPER	OF	ONE
• Unify	in-store	and	online	:	
Unify	in-store	and	online	shopping	 experiences	and	align	all	systems	
so	that	customers	feel	one	seamless	experience	that	traverses	
multiple	channels,	including	 a	single	unified	 inventory.
• Offer	a	single	view:
Deploy	IT	solutions	that	offer	a	single	view	of	the	shopper	across	
the	enterprise.
• Accurate	understanding	of	shoppers:	
Build	an	accurate	understanding	 of	shoppers	and	unify	customer	
data	from	both	online	and	offline	sources.
• Consistent	Messaging	and	Interactions:
Deliver	consistent	messages	and	maintain	two-way	conversations	
with	shoppers	that	seamlessly	span	the	shopper	journey:	physical	
store	and	all	digital	device	types	(PC,	tablet,	phone,	wearables)	
without	creating	any	friction	for	shoppers.
18
Taking	it	on	at	the	Frontline	– Engaging	The	Consumers
Engagement	and	Interaction	
takes	place	right	at	the	
Frontline	– The	Retail/Sales	
Touchpoint.
In	a	Modern	day	retail	and	
operations,	a	seamless	
experience	and	
management	dictates	the	
efficiency	and	consumer	
engagement.
The	Future	Retail	Store	
concept	is	about	integrating	
technology		at	every	
Touchpoint
19
Taking	it	on	at	the	Frontline	– Unified	Mobility	Management	
Engagement	and	
Interaction	takes	place	
right	at	the	Frontline	–
The	Retail/Sales	
Touchpoint.
With	today’s	
technology,	 we	can	
deploy	a	“One-
Platform”	Device	
Management	to	
ensure:
• Instant	and	
Dynamic	Content
• Consistent,	yet	
tailored	Interaction
20
IoT powered	by	renown	partners
21
Thank	you
Clarence@aquus.asia

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Technopreneurship trends in southeast asia