White Collar Boxing Hong Kong is the most high-profile boxing event of the year. The big fight night will be on the 6th of September in 2014 with a crowd of 700+. There will also be rich media content around the boxers and their training building up the hype before the fight.

1. WHITE COLLAR BOXING HONG KONG
Sponsorship Proposal
Cindy Yen - 2014 Boxer
cindyyen47@gmail.com

2. About CindyYen
The Youngest White Collar Boxer to Date
CindyYen is the youngest boxer ever on the White Collar Boxing squad (age 24).
Hailing fromTaipei, she started her career in Hong Kong in finance, designing analytics and
market intelligence at Bloomberg. She now leads the research and insights team at fluid,
Hong Kong’s leading independent brand strategy firm, as a Research Consultant.
Cindy is also active in the Hong Kong startups and innovation scene. She is the founder of
Glance Labs, winner of Startup Weekend Hong Kong 2013 and a Cyberport Incubation
company. Her entrepreneurial pursuit was featured on General Assembly in July 2014.
The Big Night (6th September 2014)
Professional Fight Night with Award-winning Show Production
The event starts with a drinks reception for 500+ guests surrounded
by life-size posters of the boxer before they are ushered into the
spectacularly dressed ballroom.There will be 14 bouts for the night.
Boxers enter along an elevated runway to the boxing ring. In 3 two-
minute rounds, boxers demonstrate the fruit of 12-weeks of
handwork to the ultimate moment of destiny.
About White Collar Boxing
The Most High-Profile Amateur Sporting Event of the Year
It started in Wall Street in the 90s, and has now gone big in major
financial centres like London, Singapore, and Hong Kong. 2 squads
of 14-20 boxers are selected per year to go through an intensive
12-week training before the big charity fight with an black tie
event.

3. MediaTraction of
White Collar Boxers
!
Rich Video Content
A professional camera crew will follow
the squad in late July and August to
document the journey.The group and
individual interviews will be shown at
the fight night as well as on White
Collar Boxing’s youtube channel.
• Videos generating 15,000+ views
onYouTube.
• At least 20 videos made per squad.
• Boxer interviews to be played
before each bout with an audience
of 500+.
!
Digital and Print Ads
Individual and group photos of the
boxers will be taken by professional
photographers and adverts will be
placed in print and online channels
as well as circulated in the White
Collar Boxing network of 12,000+
professionals.
Rich video content including individual
interviews and team training scenes
Print and digital adverts

4. Other Media Exposure
Opportunities
!
Social Media
I will document the final month of
training with frequent Instagram
updates - creating opportunities for
sponsored products marketing.There
will also be frequent updates on White
Collar Boxing’s Facebook page.
• I am a experienced Instagram user
with a strong follower base.
• Custom hashtags and product tags
will be applied.
!
FirstGiving Charity Page
All boxers set up a FirstGiving profile
to raise funds for Children’s Surgical
Center (CSC) in Cambodia.White
Collar Boxing have raised more than
US$1.5 million over the past 4 years
for CSC.
• Sponsors will be listed on the
FirstGiving page.
• The page will be heavily promoted
by boxers to raise funds,
Examples of sponsored product marketing on Instagram and the application of brand tags.
Left: Cindy’s Instagram account with 286 followers. Right:White Collar Boxing Facebook Page.

5. Call for Sponsorship
!
Use of Proceeds
1. To cover the minimum participation fee of HK$64,000.
2. Training fee of HK$12,000.
3. Leftover funds (if any) will go into supporting the Children’s Surgical Center (CSC) in Cambodia, via my
FirstGiving fund raising page.
PLATINUM
SPONSOR
HK$32,000+
& PRODUCTS
PRODUCTS FEATURED IN
ALL VIDEO CONTENT
ALL PRINT AND DIGITAL ADVERTS
ALL SOCIAL MEDIA CONTENT
BRAND LISTED IN ALL COPY
WORN BY BOXER ON FIGHT NIGHT
GOLD
SPONSOR
HK$25,000
& PRODUCTS
PRODUCTS FEATURED IN
ALL PRINT AND DIGITAL ADVERTS
SOME SOCIAL MEDIA CONTENT
BRAND LISTED IN ALL COPY
SILVER
SPONSOR
HK$18,000
& PRODUCTS
PRODUCTS FEATURED IN
SOME PRINT AND DIGITAL ADVERTS
BRAND LISTED IN SOME COPY
Notes
• Products could include: sports wear, trainers, boxing shoes, fitness gear, etc.
• Sponsorship packages could be designed to meet the sponsor’s needs, subject to discussion.

6. Thanks! Let’s talk -
!
Cindy Yen
cindyyen47@gmail.com
+852-9865-7852