1. SMARTJEWELRYSHOW.COM 27
COOL STORES
EXPERIENCE
Sponsored by Diamond
Council of America
COOL STORES
EXPERIENCE
Sponsored by Diamond
Council of America
MARKETING AND
SALES EXPERIENCE
MARKETING AND
SALES EXPERIENCE
SMART BUYER
EXPERIENCE
SMART BUYER
EXPERIENCE
BUSINESS
OF BRIDAL
EXPERIENCE
BUSINESS
OF BRIDAL
EXPERIENCE
Secrets of America’s Coolest
Stores: Cut Fine Jewelers
Terry Chandler, Matthew Patton,
Evan Patton
Secrets of America’s Coolest
Stores: Veloce, Jewelry
by Medawar
Terry Chandler, Christina Medawar,
Jon-Pierre Medawar
Secrets of America’s Coolest
Stores: Fox Fine Jewelry
Terry Chandler, Debbie Fox, George
Fox, Jesse Balaity
Secrets of America’s Coolest
Stores: Sparkles Fine Jewelry
Terry Chandler, Rachael Meyering
Online First Impressions:
Marketing for Local Traffic
Alex Fetanat
Engaging
Your Staff
Mary Peterson
Social Media
Strategy
Basics
Damian Capello
Store Experience: 7 Seconds
to Make an Impression
Trace Shelton, Leslie McGwire
Synchrony Path to Purchase
Consumer Research
Sponsored by Synchrony Financial
Rhonda Slaven
Fashion Trends in Natural
Colored Gemstones
Douglas Hucker
Engage Customers with
Natural Color Diamonds
Jeff Pancis
Buy Right to Sell Right!
Michael Lebowitz
Angry Brides! Protecting
Your Online Reputation
Alan Berg
Combining Brick and
Mortar with Omni-Channel
Marketing
Dominick Gabriel
The Business of Bridal
Experience: BVW Jewelers
Trace Shelton, Britten Wolf
From Bridal Experience to
Lifetime Customer - Expert
Panel
Travis Isaacson
2-2:45
P.M.
10:15-11
A.M.
5-5:45
P.M.
6-9
P.M.
4-4:45
P.M.
ROOM 309
ROOM 309
8:30-9:45 A.M.
8:30-9:45 A.M.
M.
9
5 A.M.
KEYNOTESESSION
PATH TO PURCHASE:
The In-Store Experience
SPEAKER: SHANE DECKER
KEYNOTESESSION
THE THUMB WARS:
How to Win the Battle for the
Connected Consumer
SPEAKER: BENJAMIN SMITHEE
Sponsored by Diamond
Council of America
E
Y
M
Sunday-Monday EDUCATION AT A GLANCE
dia
pello
Sunday
Monday
Sponsored by
Synchrony Financial
SMART PARTY CHICAGO! Aon Grand Ballroom Sponsored
by AWDC