Marketing Mix

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Marketing Mix

  1. 1. Jen Ciampi Block 3
  2. 2. Marketing mix consists of the elements of  marketing that can be used by a company to influence consumers to purchase goods or services.
  3. 3. Apple uses the marketing mix to promote the  iPod right before the Christmas shopping season. They send out a lot of commercials,  billboards, mail, offers in magazines and especially internet banners that offer sales. Apple sends out the most advertisements  right before Christmas because that is the time that most people are looking to buy new iPods.
  4. 4. A set of persons who serve as the focal point  for a particular program or service. Also a certain age group and type of people  that are most likely to use a service or buy a certain product. Examples..target market for Chevy Volt is  people who have their license so mainly people 16 or older. A sailboat vacation would most likely be for  adults about 25 or older. Generic products would be for people who try  to save money.
  5. 5. Recognize a need. 1. Gather information. 2. Select and evaluate alternatives. 3. Make a purchase decision. 4. Determine the effectiveness of the decision. 5.
  6. 6. The family needs a bigger house. 1. Look at house listings in the area they are 2. looking at. Pick a few houses that they could choose 3. from and see which houses fit all their needs. Decide which house they want and buy it. 4. Think about whether they made the right 5. decision.
  7. 7. Buying motives are the reasons that people  buy things which include: 1. Desire for Gain 2. Fear of Loss 3. Comfort and Convenience 4. Security and Protection 5. Pride of Ownership 6. Emotional Satisfaction Emotional is when people buy because they  want something on impulse. Rational is when people buy because they  actually need something.
  8. 8. Emotional…  1. You want a new iPod. 2. You buy more shoes.  Rational… 1. You buy bread because there’s none left. 2. You buy vitamins.

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