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Suchmaschinenoptimierung - Local.ch Food Blogger Event 30.1.2016

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Eine Einführung in das Thema Suchmaschinenoptimierung (SEO) für Blogger.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Suchmaschinenoptimierung - Local.ch Food Blogger Event 30.1.2016

  1. 1. Amazee Metrics AG / Förrlibuckstr. 30 / 8005 Zürich / christina.meyer@amazeemetrics.com Suchmaschinenoptimierung Christina Meyer Senior Digital Consultant, Amazee Metrics Local.ch Food Blogger Event, 30.1.2016
  2. 2. Agenda 2 1 2 Was ist das Ziel von SEO? Wie funktioniert SEO?
  3. 3. Was ist das Ziel von SEO?
  4. 4. Wieso SEO? 4 Quelle: http://www.brightedge.com/blog/how-brands-use-organic-search-content-to-drive-traffic-and-revenue/ Wichtigster Kanal für Webseiten-Traffic: (August 2014)
  5. 5. Nutzung der Suchmaschinen in der Schweiz Quelle: http://gs.statcounter.com/#all-search_engine-CH-monthly-201601-201601-bar 5
  6. 6. Was ist das Ziel von SEO? 6 Für die relevanten Keywords möglichst weit vorne in den organischen Resultaten zu erscheinen.
  7. 7. Wie funktioniert SEO?
  8. 8. 6 SEO-Bereiche 8 Inhaltliche und technische Optimierung der Webseite
  9. 9. Schritt 1: Off-Site-SEO-Analyse •  Keyword-Analyse •  Konkurrenzanalyse •  Link-Analyse •  Social-Media-Sichtbarkeit •  Google My Business •  Internationale und multilinguale SEO-Strategie 9
  10. 10. Keyword-Recherche 3 kostenlose Tools, um Keywords zu finden: •  Google Autocomplete •  Google Trends •  Google AdWords Keyword Planner 10
  11. 11. Google Trends 11 Suche nach Brunch:
  12. 12. Google Autocomplete 12
  13. 13. Google AdWords Keyword Planner 13
  14. 14. Schritt 2: Technische Optimierung der Webseite Title-Tag Meta-Description Darstellung der Suchresultate in Google: URL
  15. 15. Title-Tag •  Relevante Keywords verwenden •  Länge: Maximal 55 Zeichen 15
  16. 16. Meta-Description-Tag •  Relevante Keywords verwenden •  Länge: 120 – 150 Zeichen 16
  17. 17. Heading-Tags HML-Tag: <h1>, <h2>, <h3> etc. •  H1: •  Haupt-Titel •  Relevante Keywords verwenden •  Genau ein H1 pro Seite •  H2: •  Untertitel •  Weitere Keywords verwenden •  Mehrere pro Seite möglich 17
  18. 18. Interne Verlinkung •  Mindestens 2-3 internen Links pro Seite •  Aussagekräftige Anchor-Texte 18 Anchor-Text
  19. 19. Bilder: Dateinamen und ALT-Tags 19 DateinameALT-Tag
  20. 20. Schritt 3: Usability Check •  Erscheinungsbild •  Navigation •  Informationsarchitektur •  Content-Qualität •  Mobile-Friendliness! 20
  21. 21. Schritt 4: Link-Building •  Nur organisches Link-Building – Keine Black-Hat-Techniken! •  Link-Quellen: •  Verzeichnisse •  Linksammlungen •  Blog Commenting •  Forum Posting •  Guest Blogging •  Social Bookmarking Sites 21
  22. 22. Schritt 5: Content-Marketing •  Qulitativ gute Inhalte •  Verwenden der relevanten Keywords •  Länge: Richtwert 800 -1000 Wörter pro Seite •  Empfohlene Formate: •  Listicles •  Warum-Artikel •  Videos 22
  23. 23. Schritt 6: Social Media Marketing Relevante Netzwerke für SEO: •  Facebook •  Twitter •  Google Plus •  Pinterest 23
  24. 24. Fragen? 24
  25. 25. Vielen Dank für Ihre Aufmerksamkeit. Christina Meyer christina.meyer@amazeemetrics.com @Christina_Meyer @amazeemetrics http://www.slideshare.net/ChristinaMeyer

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