Reporte cierre de_mes_01

KEY BRAND Performance
ABSOLUT
Canal Vol Act (CY) Vol Bdg (CY) Cumplimiento
vs. Bdg
Vol Act (LY) Crecimiento
vs. LY
Vol Act (YTD) Vol Act
(LYTD)
Crecimiento
vs. LYTD
Bdg
(YTD)
Cumplimiento
vs. Bdg (YTD)
CPCh 5.643 4.209 134% 2.227 153% 53.312 52.238 2% 58.185 92%
Chile Retail 2.352 1.288 183% 1.757 34% 27.234 28.777 (5%) 32.143 85%
Duty Free 348 265 131% 457 (24%) 4.676 3.616 29% 4.129 113%
Suma Total 8.344 5.762 145% 4.441 88% 85.222 84.631 1% 94.457 90%
BALLANTINE'S
vs. Bdg
vs. LY
(LYTD)
Crecimiento
vs. LYTD
Bdg
(YTD)
Cumplimiento
vs. Bdg (YTD)
CPCh 6.630 5.207 127% 6.346 4% 145.199 122.924 18% 136.656 106%
Chile Retail 992 2.052 48% 2.406 (59%) 31.147 28.311 10% 30.292 103%
Duty Free 471 850 55% 788 (40%) 7.339 6.225 18% 8.247 89%
Suma Total 8.092 8.109 100% 9.540 (15%) 183.685 157.460 17% 175.195 105%
CHIVAS
vs. Bdg
vs. LY
(LYTD)
Crecimiento
vs. LYTD
Bdg
(YTD)
Cumplimiento
vs. Bdg (YTD)
CPCh 947 412 230% 480 97% 16.128 12.239 32% 13.934 116%
Chile Retail 522 818 64% 636 (18%) 9.045 7.311 24% 8.370 108%
Duty Free 58 184 31% 54 7% 1.402 1.097 28% 2.453 57%
Suma Total 1.527 1.414 108% 1.169 31% 26.574 20.647 29% 24.757 107%
HAVANA
vs. Bdg
vs. LY
(LYTD)
Crecimiento
vs. LYTD
Bdg
(YTD)
Cumplimiento
vs. Bdg (YTD)
CPCh 8.691 6.569 132% 7.326 19% 139.588 149.235 (6%) 146.410 95%
Chile Retail 2.535 2.341 108% 3.523 (28%) 37.183 43.023 (14%) 41.952 89%
Duty Free 2.200 1.502 147% 1.238 78% 15.269 15.302 (0%) 20.294 75%
Suma Total 13.426 10.412 129% 12.088 11% 192.040 207.560 (7%) 208.656 92%
OTROS
vs. Bdg
vs. LY
(LYTD)
Crecimiento
vs. LYTD
Bdg
(YTD)
Cumplimiento
vs. Bdg (YTD)
CPCh 5.817 6.213 94% 5.474 6% 67.336 60.664 11% 74.315 91%
Chile Retail 2.900 2.044 142% 2.557 13% 33.727 27.979 21% 32.438 104%
Duty Free 256 119 215% 220 16% 4.123 1.974 109% 1.873 220%
Suma Total 8.973 8.376 107% 8.251 9% 105.185 90.616 16% 108.626 97%
CANAL Performance
CPCh
Grupo Key Brand Vol Act (CY) Vol Bdg (CY) Cumplimiento
vs. Bdg
vs. LY
(LYTD)
Crecimiento
vs. LYTD
Bdg
(YTD)
Cumplimiento
vs. Bdg (YTD)
CPCh ABSOLUT 5.643 4.209 134% 2.227 153% 53.312 52.238 2% 58.185 92%
BALLANTINE'S 6.630 5.207 127% 6.346 4% 145.199 122.924 18% 136.656 106%
CHIVAS 947 412 230% 480 97% 16.128 12.239 32% 13.934 116%
HAVANA 8.691 6.569 132% 7.326 19% 139.588 149.235 (6%) 146.410 95%
OTROS 5.817 6.213 94% 5.474 6% 67.336 60.664 11% 74.315 91%
CPCh Total 27.727 22.610 123% 21.852 27% 421.562 397.301 6% 429.500 98%
Suma Total 27.727 22.610 123% 21.852 27% 421.562 397.301 6% 429.500 98%
Chile Retail
vs. Bdg
vs. LY
(LYTD)
Crecimiento
vs. LYTD
Bdg
(YTD)
Cumplimiento
vs. Bdg (YTD)
Cencosud ABSOLUT 1.393 475 293% 605 130% 12.843 10.443 23% 10.812 119%
BALLANTINE'S 174 846 21% 922 (81%) 10.629 10.280 3% 10.579 100%
CHIVAS 351 404 87% 311 13% 4.516 3.612 25% 3.670 123%
HAVANA 1.336 1.499 89% 1.108 21% 19.802 24.156 (18%) 24.673 80%
OTROS 1.137 590 193% 535 112% 11.286 10.073 12% 11.550 98%

vs. Bdg
vs. LY
(LYTD)
Crecimiento
vs. LYTD
Bdg
(YTD)
Cumplimiento
vs. Bdg (YTD)
Cencosud Total 4.391 3.814 115% 3.481 26% 59.076 58.563 1% 61.284 96%
Falabella ABSOLUT 0 0 0 802 3.514 (77%) 5.300 15%
BALLANTINE'S 0 30 0% 0 192 202 (5%) 99 193%
CHIVAS 0 30 0% 0 51 106 (52%) 157 32%
HAVANA 0 0 0 0 2 (100%) 11 0%
OTROS 0 0 0 355 0 18 1.974%
Falabella Total 0 60 0% 0 1.399 3.823 (63%) 5.585 25%
Paris ABSOLUT 0 8 0% 0 46 21 119% 53 87%
BALLANTINE'S 0 0 0 1.869 1.360 37% 2.004 93%
CHIVAS 0 0 0 1.273 219 481% 273 466%
HAVANA 0 8 0% 0 202 369 (45%) 50 405%
OTROS 0 0 0 870 22 3.949% 20 4.352%
Paris Total 0 16 0% 0 4.261 1.991 114% 2.400 178%
SMU ABSOLUT 415 334 124% 430 (3%) 3.951 5.997 (34%) 6.387 62%
BALLANTINE'S 370 249 149% 376 (2%) 5.523 4.561 21% 5.170 107%
CHIVAS 60 119 50% 50 20% 796 826 (4%) 1.091 73%
HAVANA 1.011 406 249% 975 4% 12.267 11.353 8% 11.128 110%
OTROS 455 429 106% 510 (11%) 4.556 5.057 (10%) 6.170 74%
SMU Total 2.311 1.537 150% 2.341 (1%) 27.093 27.794 (3%) 29.946 90%
Tottus ABSOLUT 58 116 50% 201 (71%) 2.272 2.369 (4%) 2.598 87%
BALLANTINE'S 62 23 270% 255 (76%) 1.667 1.333 25% 1.171 142%
CHIVAS 27 45 59% 57 (53%) 718 466 54% 588 122%
HAVANA 188 428 44% 1.440 (87%) 4.912 7.143 (31%) 6.090 81%
OTROS 198 199 99% 463 (57%) 2.163 2.105 3% 2.228 97%
Tottus Total 532 811 66% 2.415 (78%) 11.732 13.415 (13%) 12.675 93%
Walmart Chile ABSOLUT 486 355 137% 521 (7%) 7.319 6.434 14% 6.993 105%
BALLANTINE'S 386 904 43% 853 (55%) 11.268 10.576 7% 11.269 100%
CHIVAS 85 220 38% 219 (61%) 1.692 2.083 (19%) 2.591 65%
OTROS 1.111 826 135% 1.049 6% 14.496 10.723 35% 12.452 116%
Walmart Chile Total 2.068 2.305 90% 2.642 (22%) 34.775 29.814 17% 33.305 104%
Suma Total 9.302 8.543 109% 10.878 (14%) 138.335 135.400 2% 145.195 95%
Duty Free
vs. Bdg
vs. LY
(LYTD)
Crecimiento
vs. LYTD
Bdg
(YTD)
Cumplimiento
vs. Bdg (YTD)
Punta Arenas ABSOLUT 61 0 26 130% 527 435 21% 0
BALLANTINE'S 135 0 130 4% 1.548 1.263 23% 0
CHIVAS 26 0 35 (27%) 455 554 (18%) 0
HAVANA 73 0 138 (47%) 798 1.105 (28%) 0
OTROS 114 0 99 15% 748 732 2% 0
Punta Arenas Total 408 0 429 (5%) 4.076 4.090 (0%) 0
Zona
Extension
ABSOLUT 181 0 77 135% 1.267 1.003 26% 0
BALLANTINE'S 142 0 74 93% 842 696 21% 0
CHIVAS 17 0 14 20% 194 144 34% 0
HAVANA 1.059 0 472 124% 6.322 6.701 (6%) 0
OTROS 78 0 93 (16%) 827 772 7% 0
Zona Extension Total 1.477 0 729 103% 9.452 9.316 1% 0
Zona Franca ABSOLUT 107 265 40% 354 (70%) 2.882 2.178 32% 4.129 70%
BALLANTINE'S 193 850 23% 584 (67%) 4.949 4.265 16% 8.247 60%
CHIVAS 15 184 8% 5 203% 752 399 89% 2.453 31%

vs. Bdg
vs. LY
(LYTD)
Crecimiento
vs. LYTD
Bdg
(YTD)
Cumplimiento
vs. Bdg (YTD)
Zona Franca HAVANA 1.068 1.502 71% 628 70% 8.149 7.496 9% 20.294 40%
OTROS 64 119 54% 29 124% 2.547 470 442% 1.873 136%
Zona Franca Total 1.447 2.920 50% 1.600 (10%) 19.280 14.808 30% 36.996 52%
Suma Total 3.333 2.920 114% 2.758 21% 32.809 28.214 16% 36.996 89%

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