The document summarizes the bSafe smartphone app, which allows users to alert friends if they are in danger via an SOS alarm, share their location, request fake phone calls to get out of uncomfortable situations, and invite friends to accompany them via a "buddy system." The app was created in 2011 in Norway and uses GPS, video, and microphone functions. It has been featured in major publications and stores users' location and recording data privately when an alarm is activated.
3. Background
Founder of app: Silje Vallestad
First launched in the Fall of 2011 in Norway
Friends Matter (Android/Apple devices)
Inexpensive
Overall need for a smartphone safety device
4. Initial Set Up
Log in with Facebook or choose not to
Add unlimited friends through contacts
Device friendly for android or apple users
GPS, video, and microphone availability
Adjust settings, as needed
5. bSafe Features
SOS Alarm = If in danger, press the alarm button to alert your friends immediately
Share Location = The “I’m Here” concept allows your friends to check in on your
location at anytime
No More Bad Dates = “Fake Call” can help you get out of any uncomfortable
situation
Buddy System = Invite your friends to walk home with you
6. The More You Know
bSafe promotes overall safety for everyone
Featured in Forbes, NBC, and Elle
Partnership with bSafe
Data stored: location data for the whole active period
of your alarm, event time stamp, and video with voice
record
