The internet of things (IoT) + intro to beacon BLE technology. A pre-read distributed prior to my presentation. Contains statistics and current landscape overview.

1. An Overview of the 2014 Digital Trends Report
#1 Trend: An Internet of More Things
Hedron[beacon]BluetoothLE
Laying the Groundwork.
// UNDERSTANDING IoT
[HxP] x GSW // 2014 digital TRENDS report
// A GSW Spotlight on
Emerging Technology Pre-Read
in Advance of the Upcoming
BEACON BLUETOOTH LE
Presentation
March 2014

2. TABLE OF CONTENTS
01 02 03 04
[HxP] x GSW
2014 Digital
Trends Report
Overview
The Mobile
Landscape
Instant
Gratification
Nation
Our Goal
&Misson
#speakpeople
Pages 03–10 Pages 11–17 Pages 18–24 Pages 25–31
|02
The New Digital Majority
Big Shifts in Expectation
& Experience
Trends [#1 An Internet
of More Things]
Happening Now &
Around the Corner
+
+
+
+
Click to Return to
Table of Contents
INTERACTIVE //+
+ New Primary Screen
+ Moments of Influence
+ The Great Expectation
+ Mobile Use Statistics
+ User Expectations
+ Instant Gratification
Nation
+ High Impact Moments
+ The Good News
+ Our Goal
+ Our Mission
+ Cracking the Code
+ Adaptation
+ Beacon Bluetooth LE
+ The Rise of Impatience
14March
@12pm
The Park
Page 32
+ Let’s
Eat.
+ Let’s
Learn.
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3. [HxP] x GSW 2014
Digital Trends Report
Overview
01
+ The New Digital Majority
+ Big Shifts in Expectation & Experience
+ Trends #1 [An Internet of More Things]
+ Happening Now & Around the Corner
| 03

4. 2014 digital TRENDS report
x
A message from
Leigh Householder
Chief Innovation Officer
GSW
ENVELOPE ...................
CLICKTHE
| 04
+
+
+ +
+

5. In 2014, a whole bunch of digital trends will crest the adoption
curve to reach mass acceptance. From the number of people
who grew up with the internet, to the percent who access it on
the go, to big new shifts in how we use social media, this is the
year that digital minorities become digital majorities.
making this the year of
Source:[HxP]xGSW2014DigitalTrendsReport
Digital trends reach Their
THE digital minority majority
point
[HxP] x GSW // 2014 digital TRENDS report
2014tipping
Takeaway
Key
Digital Trends: A New Majority
| 05

6. 420Source: [HxP] x GSW 2014 Digital Trends Report
1there will be big shiftsin expectation and experience
for thisnew world of everyday, everywhere digital
[HxP] x GSW // 2014 digital TRENDS report
| 06

7. 81. An internet of more things
2. Social diaspora
3. Natives rule
4. My superimposed life
5. Printing pixels
6. The multi-tasking mob
7. Wear it. Share it. Compare it
8. Tossing our cookies
//Trends.2.Follow.
Source:[HxP]xGSW2014DigitalTrendsReport
[HxP] x GSW // 2014 digital TRENDS report
This will be
our focus
| 07
We’re following eight trends that
show the big shifts in expectation
and experience for this new world
of everyday, everywhere digital:

8. //in short
ADVANCES IN LOW-COST, LOW-POWER TECHNOLOGY WILL MAKE
2014 THE YEAR ALL OUR EVERYDAY THINGS GO DIGITAL.
//AN INTERNET OF MORE THINGS
DIGITAL
TREND
[ ]1
[HxP] x GSW // 2014 digital TRENDS report
Source:[HxP]xGSW2014DigitalTrendsReport
| 08

9. //what is the INTERNET OF THINGS?
the network of physical objects that contain embedded technology to
interact with internal states or the external environment.
Internet of Things(IoT):
WHY IT
TO
YOU
MATTERS
An Internet of MORE Things
Internet of EVERYThing(IoE):
advances in low-cost, low-power technology will make 2014 the year
all our everyday things go digital
The Internet of Everything is the intelligent connection of people,
process, data and things. The “IoE” builds on the foundation of the
"IoT" by adding network intelligence that allows convergence,
orchestration and visibility across previously disparate systems.
The Internet of Everything
brings together people,
process, data and things to
make networked connections
more relevant and valuable
than ever before – turning
information into actions that
create new capabilities,
richer experiences and
unprecedented economic
opportunity for businesses,
individuals and countries.
Sources: [HxP] x GSW 2014 Digital Trends Report and Cisco
| 09

10. TODAY’S CONNECTIONS ARE INEXPENSIVE, POWER-EFFICIENT, AND ABLE TO
QUICKLY CONNECT PRETTY MUCH ANYTHING TO THE INTERNET VIA Wi-Fi, OR TO
A MOBILE PHONE VIA A STANDARD CALLED BLUETOOTH LOW ENERGY.
Source: [HxP] x GSW 2014 Digital Trends Report
//AN INTERNET OF MORE THINGS
DIGITAL
TREND
[ ]1
[HxP] x GSW //
Happening now
around the corner//anticipatory computing replacing the webTHE INTERNET OF THINGS WILL BECOME AN INVISIBLE NAVIGATOR OF WHAT WE NEED FROM THE WEB. IT WILL SENSE OUR
ACTIONS, LOCATIONS, EMOTIONS, AND MORE TO SERVE UP JUST THE RIGHT CONTENT AT THE RIGHT MOMENT. OUR
THINGS THEMSELVES WILL START WORKING TOGETHER IN UNEXPECTED WAYS.
A PERSON’S SLEEP MONITOR MIGHT ALERT THE COFFEE POT TO START BREWING, WHICH MIGHT RESET THE THERMOSTAT,
DISARM THE HOME ALARM.
2014 digital TRENDS report
| 10

11. 02
+ New Primary Screen
+ Moments of Influence
+ The Great Expectation
+ Mobile Use Statistics
+ User Expectations
The Mobile
Landscape
|11

12. Mobile Has
Become the New
Primary Screen.
M
essage
I’m
#winning
Message
Don’t
be
first
@
being
second
Iot Take Over
Iot Take Over
Mobile has become the
primary screen for proactive
information seeking and
exchange across clinician
segments
| 12

13. Source:2013EpocratesMobileTrendsReport
Data suggests that the
Moments of Greatest Influence
are increasingly spent with a
Mobile Device
in Hand
Seeking Out
Clinical
Information...
| 13

14. The Mobile Landscape &
Source:hypdmedia.com
Alert
Alert
Be
Mobile-­‐capable.
Be
well-­‐integrated
into
the
Mobile
Landscape.
From social interactions to mobile payments,
consumers are moving their lives into the mobile space.
As they do, they expect companies to be both
mobile-capable and well-integrated into the mobile
landscape.
The Great Expectation.
| 14

15. That’s
Once
Every
Source:phonearena.com
Times Per Day.
150
6.5
Minutes
On Average, People Check Their Phones
#mobileaddiction is real.
#mobileaddiction
| 15
F.O.M.O.Do you have or j.O.M.O.?

16. Number of Apps Available
in the Apple App Store & Google Play
Million.
Every Smartphone Runs
By , the
Mobile App Market
Will Increase to
More Than
Downloads.Apps.
Sources:blog.apptopia.com//blog.flurry.com
//travopia.com//phonearena.com//kictanet.or.ke
41
1.5
2015
89Billion
On Average,
| 16

17. The movement to mobile is not slowing down, and companies must take notice.
Simply having an App is no longer sufficient, as users expect Apps to be:
Meeting
Great
Expectation.
// Intuitive // Reliable
// Integrated into Their Mobile Lifestyles
the
Sources:blog.apptopia.com//blog.flurry.com//
//travopia.com//phonearena.com//kictanet.or.ke
| 17

18. 03
+ Instant Gratification Nation
+ High Impact Moments
+ The Good News
Instant
Gratification
Nation
|18

19. Our smartphones have set an expectation for
instant gratification.
The Pew Research Center’s Internet & American
Life Project found that people under the age of 35
are suffering from a “need for instant gratification
and loss of patience.” Ouch.
Source:[HxP]xGSW2014ConsumerTrendsReport
[HxP] x GSW //2014 COnsumer TRENDS report
| 19
NOWInstant Gratification Nation
The

20. TICK TOCK race against the clock
The Rise of Consumer Impatience
Research suggests that the
majority of customer will will wait
no longer than 5 minutesfor help
Source:liveperson.com
before walking out of a store.
Consumers are just more impatient
now-a-days.
| 20

21. G Ne in
76seconds
Today’s customers
will wait no longer
than 76 seconds to
receive help online.
Source: liveperson.com
| 21

22. TICK TOCK EYES on the clock
77%of people want things done
as quickly as possible
78%of people will return to a
brand site if their needs are met
in a simple and efficient way
Source:liveperson.com
The Age of the Time Strapped Consumer
|22

23. There are key moments in the
customer’s digital journey where assistance
can help them complete their goal and
have a high impact on the bottom line.
H Gh iMPACT
Momentsmatter
of consumers say they need help most
when they have questions about a product.
42%
Source:liveperson.com
| 23

24. The Good NewsThis doesn’t have to be you.
It’s easy to avoid the Focker
treatment with the right
engagement.
84%of consumers say
could make them a
lifetime customer
onE positive experience
Brand
| 24

25. 04
+ Our Goal
+ Our Mission
+ Cracking the Code
+ Adaptation
Our Goal &
Mission
#speakpeople
|25
+ Beacon Bluetooth LE

26. Our
GOALin the Era of the New Digital Majority
At GSW, our goal is to have our clients prepared for the
future of information consumption.
We do so by providing information & access to the latest trends
and emerging technologies that can catapult their brands to the
forefront of healthcare innovation
LEADING TO Better PATIENT OUTCOMES.
to make authentic human connections & change behaviors
| 26

27. How do you become the
healthcare communications
leader in building human
connections?
by turning insights into
brand experiences that
transform people into
success stories.
is part of our
mission
GOAL
Our
| 27

28. 09085376782
because instructions & information
aren’t enough to motivate change.
Health and humans
are missing each other.
00192863700
02876630940
At GSW we help crack the
human code—we seek out
the irrational motivations and
embrace the truth that all of
our clients’ customers are
humans first. We do it by
speaking a language industry
hasn’t spoken in a long time.
| 28

29. Speak People
| 29

30. #SpeakPeople
| 30
//how do we adapt to consumers new
expectations built on day-to-day
experiences with technology & culture?

31. x
An emerging technology that connects what we are seeing with where we are seeing
it, directly and in real-time. It’s an intuitive, cost efficient option for adapting to new
consumer expectations delivering the right content, at the right time, every time.
2014 digital TRENDS report
BEACON BLUETOOTH LE TECHNOLOGY:
| 31
//STAY
CONNECTED
HEALTH
+
Humans

32. 14+ Do you have questions on the information in this deck?
+ Please contact Chrissy Stanojev
+ chrissy,stanojev@gsw-w.com or stop by her desk
Let’s Eat.
Let’s Learn.
|32
march
12NOON
A GSW 2014 Spotlight on Emerging Technology
[HxP] x GSW 2014 Digital Trends Report
#1 Trend: “AN INTERNET OF MORE THINGS”
BEACON BLUETOOTH LE ::::::::::::::::::::::::::::::::
THE
PARK

33. Do you ever get the feeling that healthcare and people
are just missing each other? Healthcare is full of “do this”
and “take that” directives. And, people… well, people
are full of good intentions, everyday missteps, and hope
that it will get better.
The kinds of experiences we need to build today –
to get people off the sidelines, to change behavior, to
earn commitment – arenʼt healthcare-marketing-as-usual.
Instead, theyʼre innovative approaches that engage
people in new ways.
Hereʼs the real challenge, though: We live in a world
of rapidly changing expectations. But, our approval
processes arenʼt as fast. Theyʼre long and rely more
on insulating risk than innovating experience.
The opportunity is finding the smart risks, the ones
that can truly change our marketplaces. To prepare
for where the world is going – not just respond to
where itʼs been.
Thatʼs where trends come in.
We look at trends to understand our customersʼ new
expectations for brand interactions. The ones built on
their day-to-day experiences with technology, culture,
and media.
This year, weʼve uncovered actionable trends in
four key areas: consumer, digital, marketing and
healthcare. Weʼll use those trends to systematically
point to new opportunities for healthcare marketers
and spur innovation.
Weʼll ask, “What Could Be?” for healthcare brands
and customers. And deliver bold new solutions that
change that business-as-usual game.
A Message from Leigh Householder,
Our GSW Chief innovation officer.
Leigh Householder
Chief Innovation Officer
GSW
| 33Return to Previous Slide