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1. Facebook Mobile Advertising: Should
You Be Interested?

2. Facebook mobile advertising may be
coming soon, to a phone near you. The
question is – will it be worth the
investment? In the coming months,
Facebook will be rolling out yet
another new service, but marketers
want to know how much of an

3. impact these ads will have, should
they choose to invest in them. Today,
we investigate Facebook mobile ads,
and their true worth.

4. Mobile Advertising is The New Online
Advertising

5. You can see the instant appeal of
mobile advertising – it’s widespread
on games, apps and via sms. Facebook
has been thinking about launching its
own brand of mobile advertising –
sponsored stories that will show up in
mobile news feeds. If you own a smart
phone, you already understand just
how powerful this could be.

6. Millions of people have the Facebook
application on their phones. They are
directly notified about new posts via
their instant messaging system. If
Facebook goes ahead with their
sponsored news feed stories, this
means a whole new world of targeted
advertising, direct to the users eyes –
in the most personal way possible.

7. Facebook Ads VS Google and Apple
Ads

8. But will Facebook be able to sell their
ads, in light of the giant mobile
networks that Google and Apple have
been involved in for years? The answer
to that question is a resounding yes!
Even though Google currently holds
24% of the mobile market, and Apple
holds 15% – the world’s largest social
network has a lot to gain by entering
this mobile field.

9. Imagine a mobile network that has
direct access to 800 million people,
according to preferences and settings.
Marketers will be able to zone in on
potential customers, and reach out to
them in an exclusive manner. People
are already in ‘interactive’ mode when
they scan their news feeds. This means
more clicks must be in store.

10. Should I Be Watching Out For
Facebook Mobile Ads?

11. There are a lot of new technologies
and platforms being launched this
year, but Facebook mobile advertising
is definitely one you want to keep your
eye on. Early adopters will no doubt
experience an unprecedented
response on their adverts. Whether
these responses will convert into sales,
is another story. One thing is clear –
CPC ads cost you a little more, if you
want results.

12. Facebook has been unable to
comment on this new plan that they
have, to launch a mobile ads network.
It seems to us, that they are
approaching the new enterprise very
carefully, in case it goes belly up, like
some of their more recent pursuits.
Perhaps, we’ll see Google integrate
PCP adverts into Google+ timelines in
the future, and see Apple launching
their own social network.

13. They all seem to be converging into
the same fields, to dominate the social
sphere. Facebook earned nearly 90%
of their income last year through
advertising, so if they launch mobile
ads this year – they’ll definitely
experience a large leap in their overall
annual income. We can’t wait to see
what creative ideas the Facebook team
will come up with, to make ads
attractive to Facebook marketers!

14. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

15. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

16. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

17. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com