Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Inbound Marketing - helping professionals raise their profiles and develop effective relationships
Industry
Advertising / Marketing / PR
Website
www.wellersaccountants.co.uk
About
I am a Marketing leader who works with professional advisors. I help them communicate in a manner that is unique, but authentic, differentiating so as to challenge perceptions and change how people view accounting and accountants.
Working with business advisors is both interesting and challenging. This is because in an industry where competitors offer very similar services and products, being distinct from other firms is crucial to success.
The problem for professionals is that they tend to be trained in a homogenized fashion meaning differentiation is not something that comes naturally. That means they are inclined to follow and do the same as others.
Tags
culture
research & development
business sale
due diligence
advisors
business advisors
ip
intellectual property
business structure
business plan
business succession
purchase a business
merger
acquisition
disposal
business value
business valuation
growing business
small business
entrepreneur
commute
retain staff
property ladder
beliefs
values
startups
sme
scaleups
professional services
mission statement
employee engagement
culture deck
business
accounting
growth potential
financial performance
switzerland structure
buy-to-let
taxes
landlords
seis
enterprise management incentives
patent box
seed enterprise investment scheme
emi
tax relief
enterprise investment scheme
eis
r&d tax credits
start-up
startup
customers
hospitality proprietors
digital marketing
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- Presentations
- Documents
- Infographics