1. ‘New Chances to New Homes’
Proposed by
Executive Investments & Securities, L.L.C.
Chris Moll CEO
&
Al Moll COO
How do we fix the U.S. economy? What effect will government bail outs and new
regulations have on financial and real estate markets? Are we at the end of a recession or
will the economy continue to struggle in upcoming years? There are no easy answers to
these questions. There is no magic economic formula that will guarantee a solution to the
real estate, financial, and economic crisis that America is enduring today. Rather there
are purposeful plans and proposed solutions.
New Chances to New homes is an idea with a plan that will help in the efforts to
repair today’s economy. The purpose of New Chances to New Homes is to revitalize and
stimulate the local economy by offering financial services that will promote economic
growth and benefit the local Real Estate Market.
The proposed plan will contribute to five of the six livability principles, namely,
promote equitable, affordable housing (principal #2), enhance economic competiveness
(principal #3), support existing communities (principal #4), coordinate policies &
leverage investments (principle (#5), & value communities & neighborhoods (principal

2. #6), however, the primary focus and impact of the project will be on livability principal
#2; to promote equitable affordable housing and support existing communities.
As indicated, the primary livability principle addressed is to promote equitable
affordable housing, further; we will be able to keep housing costs low by seeking out and
investing specifically in foreclosures and short sale properties. Focusing on these
properties will provide unique advantages and benefits. Targeting and purchasing quality
properties at a substantially discounted price is intended serve safeguard the company,
and the client, against housing market fluctuations. This simultaneously benefits the
clients by allowing them to buy or have the option to buy properties that they would
otherwise be unable to attain and reside in, hence serving the function of providing
affordable equitable homes. In order to understand how the project will impact this
livability principal as well as livability principals 3, 4, 5, and 6 we will next need to
address the functionality, purpose, and proposed outcomes aspects of the work plan.
In order to address the work plan, leveraging, and collaboration; the purpose and
outcome will be addressed by describing in detail how the plan will work and benefit the
economy. Current local market conditions, regulation changes, and consumer demand as
well as historical data will be addressed and referred to in the following plan.
The primary purpose of ‘New Changes to New Homes’ is to provide affordable
quality housing to a target market. This will be achieved by using an innovative idea to
take & use unfavorable real estate market conditions as a catalyst to promote affordable

3. housing to a target market with the intent of maintaining real estate market values &
market values & increasing economic conditions in the long term.
This will be achieved by marketing to consumers who have who have the desire
& financial means to purchase a home, but do not qualify for conventional/conforming
mortgages and matching them with a quality home that is currently in foreclosure or
being sold as a short sale on the market. Once a home is matched with a qualified
applicant, our company, Executive Investments & Securities, L.L.C. will purchase the
home and sign a contract with the consumer that will be made in the form of one of the
two following options.
Option 1) the consumer will buy the property on a contract for deed basis. The
contract for deed rate and terms will be constructed in a way that will produce monthly
cash flow for the company
Option 2) the consumer will enter into a 1 year lease option upon expiration of the
lease option the customer will have the choice of the purchasing of the property or
renewing the lease option.
As a courtesy and benefit to the customer we will provide and recommend credit
counseling agencies that will help the client repair their credit so they can obtain a
conventional/conforming mortgage in the future and buy the home from Executive
Investments & Securities, L.L.C. using the basic plan above, the company will be used as
an entity that operates as a holding company as well as a private ‘hard’ money lender. To

4. clarify, the primary purpose & intent of the company is not mortgage lending, rather the
company’s long term objective is to serve as an intermediary that matches qualified target
market candidates with affordable quality housing that would not be available to them
without this program in place.
As addressed earlier, clients will have the option of either signing into a contract
for deed on the desired property or signing into a one year lease option. These options
provide the following opportunities for the client.
Option 1) Contract for Deed
The customer enters into a contract for deed on the property. This option serves
the purpose of allowing a consumer of limited financing options a way to get into the
home without money down. Essentially, the company will take the mortgage out on the
property and sell it immediately on a contract for deed basis to the client. This serves as
a financial lending intermediary for the client. Since the intention of the company is
short and mid term financing as a service during closing we will guide the customer on
how to obtain conventional mortgages with potentially lower rates in the future by
informing them of FHA and conventional programs that available with little or no money
down and referring them to a reputable credit counselor if they have credit repair needs.
Option 2) Lease Purchase option
The customer simply enters into a one year purchase option. Sometimes these
agreements are referred to as ‘rent to own’ programs, regardless of terminology, the
concept is the same. The customer will enter into a one year lease with the exclusive

5. right to buy the property from the company after one year. At the end of the term, our
clients will also have the option to renew the lease option for another year assuming
payments were made on time during the first year; however, we will encourage the client
to consider buying after one year by offering a housing rebate incentive program.
The housing rebate incentive program will simply state the consumer will have
the option of buying the home at 5% less than appraised value in one year assuming
that this discounted price is not less than the original purchase price. According to the
Article by published on Zillow.com entitled ‘Price Differences Between Foreclosures and
Non-Foreclosures’ by Chief Economist Dr. Stan Humphries the median sales price on
foreclosures in 2009 sold on the market in the Phoenix Metropolitan area at 71% of
market value. Since the company will be targeting these homes, a five percent discount
in one year’s time will more than likely still be above the original purchase price
safeguarding the company from potential losses, while still providing an incentive for
the customer to do business with us.
The next step deemed the work plan is a portion of the project that measures
outcomes and outputs. In the case of Executive Investments & Securities, L.L.C. we
have written pro forma financial statements for the next fiver years of business. The pro
forma estimates were designed with conservative, attainable sales goals in mind. 1st
year
estimates have been projected based on data gathered from 2005, during which time
Executive Investments & Securities, L.L.C. was a viable, profitable entity contracted in

6. conjunction with the parent company Trinity Mortgage, Inc. and did business as Trinity
Mortgage.
On average, the company brokered two to three mortgages a month during the
first year of production. Using this as a guide, our first year sales projections are in line
with this with a goal of 2 new clients a month, to keep projections as accurate as possible,
we have included implemented an initial 90 day grace period in anticipation of no sales
into our first year projections, since during the first 90 days of operations we will be
developing marketing, qualifying candidates, and developing integral relationships with
point of contact individuals at affiliate companies that we will be working collaboratively
with.
In order to address and minimize any foreseeable financial or operating problems,
we will incorporate and supplement the original marketing techniques the company used
in 2005. To market to our target population we will have a marketing plan that consists
of three aspects
1) We will run a half page ad in the phone book marketing to individuals looking
to buy property.
2) We will do direct marketing in key area codes
3) Word of mouth and traditional networking strategies will be implemented
with affiliates such as realtors, banks, colleagues, etc.
Prior to addressing details of planned budgeting, and other financials, we will briefly
revert to the purposes and outcomes of the project, to dialog and address the additional
contributions to other livability. Principles noted on Page 1, Paragraph 3, of the proposal.
As stated, livability principle #2, promoting equitable, affordable housing is our primary

7. purpose and focus. However, the New Chances to New Homes project will additionally
contribute to liability principles (#3), (#4), & (#5) in the following ways.
#3 Enhance Economic Competitiveness Our work plan provides financial and housing
services to the interested persons of all incomes, races, and ethnicities by seeking out and
placing these parties in quality, equitable, affordable housing of which would be
otherwise unattainable with the unique financing and investment options made available
through New Chances to New Homes. The program expands business to local real estate
markets by investing in and placing residents in select homes currently on the market,
providing to enhance and collaborate with local businesses and services, name banks,
financial institutions, realtors, title companies, and related financial affiliates. This
expansion will additionally support existing communities (livability principle #4) by
providing funding other related services into existing residential communities with the
planned outcome of sustainable real estate market value and growth in what is currently a
depreciated real estate market brought forth by recent recessive economic years,
specifically 2006, 2007, 2008, 2009, and 2010. During a period of over inflated real
estate values, commonly referred to as a real estate “bubble”.
Leveraged investment combined with corporate and federal policy (livability
principal #5), removes collateral barriers by working in conjunction with locally
government regulated businesses such as realtors, banks, title companies, and credit
consumer advocacy agencies. The accountability and effectiveness of government and
economic growth by helping the catalyst of our company practice and pro???? Increases
and contributing to local real estate markets which will ultimately create sales, property,
and employment tax revenue. Accountable parties on all levels of both government and

8. private sectors, not solely, but perhaps most apparently related and interested financial
and regulatory affiliates.
Executive Investments & Securities, L.L.C. budget proposal & projections are
based off the