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Search engine optimization is not Rocket Science. It requires a basic understanding of how search engines work.
Remember, the search engines like Google, are trying to offer up the most relevant search results for users. This is how they make money through advertising. So it’s all about being relevant in the eyes of Google and the other search engines.
That said, it’s not easy. It requires some hard work. SEO isn’t a one-time fix. It requires an ongoing effort if you’re going to consistently rank high in the search engines.
The search engines like Google and Bing reward web pages with the right combination of ranking factors, or “signals.” SEO is about ensuring the content on your website generates the right type of signals.
In this presentation we cover the most important signals, both on-page and off-page, that impact your website rankings.