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TRUSTED TOUCH PROTOCOLS
WHAT IS CUDDLING?
There are men and women throughout the country; some
with disabilities, terminal illnesses, trauma and/or Mental
health struggles. For whatever reason, they do not have
access to Relationships in their lives that allow touch.
WHO
THE BIG PROBLEM
There are men and women throughout the country; some with disabilities, terminal illnesses,
trauma and/or Mental health struggles. For whatever reason, they do not have access to
Relationships in their lives that allow touch.
Social Media Lack of Institutional Support
For Mental Health
Urbanization
PROBLEM ANALYSIS
THE UNIQUE SOLUTION
Screening and
Approval Processes
Extensive Training
and Mentoring
Ongoing Support and
Professional Development
Build a viable new healing modality poised for adoption by hospitals, assisted living homes, and disability support networks by
training qualified individuals such as nurses, social workers, and caregivers to administer safe and platonic touch..
COMPETITORS
Training Based
Amateur
Transaction Based
Professional
$2.5 M in cumulative earnings generated
TRACTION
200
10,000
600
Number of cuddlists Number of Sessions Unique Clients Per Month
VISION
The Global Cuddling Market: An Adjunctive Medicine Model
SALES
SALES STRATEGY
Existing cuddlist Interest Groups Professional organization
Director, Co-Founder
TEAM
Chris Hanson
COO
Madelon GuinazzoAdam Lippin
CEO, Co-Founder
Pricing Structure
Online Cuddlist Training
$150
One-time non-refundable fee
Current
Vertical 2
$10
A $10 monthly
subscription fee
charged to clients
that rebook
sessions
Cuddlist Membership
$40
Monthly Membership Fee
Vertical 3
10%
A 10%
transaction fee
charged to
rebook clients
Per Cuddlist Per Client Per Session
Projections: By Vertical
RevenueREVENUE 2018
$186,799
$396,865
$88,063
Vertical 1 Revenue Vertical 3 RevenueVertical 2 Revenue
$400,000
$300,000
$200,000
$100,000
$39,686
Projections: Monthly
Net IncomeNET INCOME
$26,190
$30,000
$20,000
$10,000
$21,632
$17,735
$14,371
$11,434
$8,839
$6,517
$540
$322$1827$2125
$5350
01.31.2018 02.28.2018 03.31.2018 04.30.2018 05.31.2018 06.30.2018 07.31.2018 08.31.2018 10.31.201809.30.2018 11.30.2018 12.31.2018
KPI
Assumptions
0.5% 476 350
Churn Practitioners Subscribers
Practitioner
Churn Rate
Cuddlist
Subscribers
User
Subscribers
Churn Rate
Applicable to
Practitioners
Cuddlist Subscribers
Projected for End of
FY 2018
Repeat User
Subscribers
Projected for End
of FY 2018
Financials 2017
Income Statement 2017
Net Revenue $95,733.11
Cost of Sales $477.19
Gross Profit $95,255.92
Total Expenses $117,187.21
Net Income $-21,931.29
Capital Uses
1
$30K
$30,000 for medical research and
development.
3
$50K
$50,000 for the creation of insurance/legal
support for practitioner
5
$60K
$60,000 delegated for runway for 6 months
of time.
2
$50K
$50,000 delegated for comp for 2018
4
$20K
$20,000 each for a total of $60,000 will be
delegated to Mobile App Porting,
Rebranding As A Wellness Platform and for
Institutional and Strategic Partnerships
Capital Uses
1
$30K
$30,000 for medical research and
development.
3
$50K
$50,000 for the creation of insurance/legal
support for practitioner
5
$60K
$60,000 delegated for runway for 6 months
of time.
2
$50K
$50,000 delegated for comp for 2018
4
$20K
$20,000 each for a total of $60,000 will be
delegated to Mobile App Porting,
Rebranding As A Wellness Platform and for
Institutional and Strategic Partnerships
MILESTONES
MILESTONES
May 2018 June 2018 Summer 2018 Fall 2018
Web
Application
Launch
Mobile
Application
Launch
Successful
Establishment
of New
Verticals
Acquire
Competitors
December 2018
Establish 10
Franchises in
Major North
American
cities
2019
Global Launch
EU, Australia,
Japan and South
Africa
2020
Receive Insurance
Coverage for
Practice of Touch
Therapy
Questions?

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Cuddlist Pitch Deck

  • 2. WHAT IS CUDDLING? There are men and women throughout the country; some with disabilities, terminal illnesses, trauma and/or Mental health struggles. For whatever reason, they do not have access to Relationships in their lives that allow touch. WHO
  • 3. THE BIG PROBLEM There are men and women throughout the country; some with disabilities, terminal illnesses, trauma and/or Mental health struggles. For whatever reason, they do not have access to Relationships in their lives that allow touch. Social Media Lack of Institutional Support For Mental Health Urbanization PROBLEM ANALYSIS
  • 4. THE UNIQUE SOLUTION Screening and Approval Processes Extensive Training and Mentoring Ongoing Support and Professional Development Build a viable new healing modality poised for adoption by hospitals, assisted living homes, and disability support networks by training qualified individuals such as nurses, social workers, and caregivers to administer safe and platonic touch..
  • 6. $2.5 M in cumulative earnings generated TRACTION 200 10,000 600 Number of cuddlists Number of Sessions Unique Clients Per Month
  • 7. VISION The Global Cuddling Market: An Adjunctive Medicine Model
  • 8. SALES SALES STRATEGY Existing cuddlist Interest Groups Professional organization
  • 9. Director, Co-Founder TEAM Chris Hanson COO Madelon GuinazzoAdam Lippin CEO, Co-Founder
  • 10. Pricing Structure Online Cuddlist Training $150 One-time non-refundable fee Current Vertical 2 $10 A $10 monthly subscription fee charged to clients that rebook sessions Cuddlist Membership $40 Monthly Membership Fee Vertical 3 10% A 10% transaction fee charged to rebook clients Per Cuddlist Per Client Per Session
  • 11. Projections: By Vertical RevenueREVENUE 2018 $186,799 $396,865 $88,063 Vertical 1 Revenue Vertical 3 RevenueVertical 2 Revenue $400,000 $300,000 $200,000 $100,000 $39,686
  • 12. Projections: Monthly Net IncomeNET INCOME $26,190 $30,000 $20,000 $10,000 $21,632 $17,735 $14,371 $11,434 $8,839 $6,517 $540 $322$1827$2125 $5350 01.31.2018 02.28.2018 03.31.2018 04.30.2018 05.31.2018 06.30.2018 07.31.2018 08.31.2018 10.31.201809.30.2018 11.30.2018 12.31.2018
  • 13. KPI Assumptions 0.5% 476 350 Churn Practitioners Subscribers Practitioner Churn Rate Cuddlist Subscribers User Subscribers Churn Rate Applicable to Practitioners Cuddlist Subscribers Projected for End of FY 2018 Repeat User Subscribers Projected for End of FY 2018
  • 14. Financials 2017 Income Statement 2017 Net Revenue $95,733.11 Cost of Sales $477.19 Gross Profit $95,255.92 Total Expenses $117,187.21 Net Income $-21,931.29
  • 15. Capital Uses 1 $30K $30,000 for medical research and development. 3 $50K $50,000 for the creation of insurance/legal support for practitioner 5 $60K $60,000 delegated for runway for 6 months of time. 2 $50K $50,000 delegated for comp for 2018 4 $20K $20,000 each for a total of $60,000 will be delegated to Mobile App Porting, Rebranding As A Wellness Platform and for Institutional and Strategic Partnerships
  • 16. Capital Uses 1 $30K $30,000 for medical research and development. 3 $50K $50,000 for the creation of insurance/legal support for practitioner 5 $60K $60,000 delegated for runway for 6 months of time. 2 $50K $50,000 delegated for comp for 2018 4 $20K $20,000 each for a total of $60,000 will be delegated to Mobile App Porting, Rebranding As A Wellness Platform and for Institutional and Strategic Partnerships
  • 17. MILESTONES MILESTONES May 2018 June 2018 Summer 2018 Fall 2018 Web Application Launch Mobile Application Launch Successful Establishment of New Verticals Acquire Competitors December 2018 Establish 10 Franchises in Major North American cities 2019 Global Launch EU, Australia, Japan and South Africa 2020 Receive Insurance Coverage for Practice of Touch Therapy