A presentation describing the process of planning a Search engine optimisation campaign with an SEO Roadmap.
Successful SEO Starts with a Plan!
Created by Chris Finnegan for www.SEOCopilot.com.au
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Seo Roadmap
1. Successful SEO Starts with a Plan
The SEO Roadmap
● What are your goals?
● Where are you now?
● What is the best way to get there?
The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
2. “Search engine optimization (SEO) is the
process of affecting the visibility of a website
or a web page in a search engine's "natural"
or un-paid ("organic") search results.”
Why should you care about SEO?
● 93% of online experiences begin with a Search Engine. [Search Engine Journal]
● 59% of consumers use Google every month to find a reputable, local business. [Search
Engine Watch]
● SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print
advertising) have a 1.7% close rate. [Search Engine Journal]
The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
3. What are your goals?
● Target Market
● Website Goals
● Keyword Research
Measurable, realistic goals get best results
The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
4. ● Google Ranking
● Website Visitors
● Website Audit
● Competitors
Where are you now?
Gauge your current SEO Performance
The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
5. ● Website Optimisation
● Building Authority
● Content Marketing
What is the best way to get there?
SEO is hard work, there are no magic bullets
The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
6. Resources
SEO Tools
Keyword Research Google Keyword Planner
Competitor Research Moz Toolbar
Website Audit Website Audit Tool
Website Traffic Google Analytics
Rank tracking Noble Samurai
SEO References
Google Webmasters Youtube Channel
Google SEO Starter Guide
Search Engine Land
Connect with Chris
Website www.SEOCopilot.com.au
Google+ https://plus.google.com/+ChrisFinnegan/
LinkedIn http://www.linkedin.com/pub/chris-finnegan/28/869/212
Twitter https://twitter.com/seocopilotau
The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au