3. 1993
BAIYA was founded by
Feng Yonglin in
Chongqing China
The company passed the
attestation of ISO9001
2002
2005
Overseas business started. We
gradually extend market to
the world
2010
Advanced production
equipment ”Fameccanica”was
imported from Italy
2012
• FREEMORE was
awarded ”China Famous
Trademark” by the SAIC
• BAIYA headquarters
relocated to a 5A grade
office building(2,000 ㎡)
2013
Sales amount reached
$200 million
Time Line
2000
New fund investment infused
fromHongKong, Baiya was
modified to be a joint venture
2014
BAIYA new industry zone
was put into building,
which will be operated in
October 2015
4. Invited the famous actress
Charlene Choi to be brand
spokesman of “FREEMORE”
2006
Invited the famous actress
Jiang Qinqin to be brand
spokesman of “Howdge”
2009
Invited the famous actress Fan
Bingbing to be brand
spokesman of “FREEMORE”
2010
Invited the famous actor Jiro
Wang to be brand spokesman of
“FREEMORE”
2013
Celebrity
Endorsement
5. FREEMORE Chongqing Famous Trademark
NEAT&SOFT Chongqing Famous Trademark
FREEMORE China Famous TrademarkFREEMORE won 2012 Spectrum Gold
Award by Brandcn.com
Good faith tax payment enterprise
Major tax-payer enterpriseHOWDGE China Famous Trademark
BAIYA won 2012 Spectrum Gold Award by
Brandcn.com
FREEMORE was awarded the title of high-tech
products of Chongqing
NEAT&SOFT was awarded the title of high-tech
products of Chongqing
HOWDGE was awarded the title of high-tech
products of Chongqing
Honor
6. Based in Chongqing, Baiya engages in research, development, manufacturing and
marketing of disposable personal hygiene products.
Established in 1993, registered capital of $32 million
Mondern manufacture center covering over 260000㎡,
employees around 2000
$200 million sales revenue in China. Our products are
distributed to the consumers by retailers, distributors and
e-commerce
Focus on providing best-value and high quality products
to partners and consumers
7. Product Line
Sanitary Napkin
Slim series FYD/FWD/FQC/FHC/FPC
3D Anti-leakage series FSB
Classic series NYC/NQC/NSC/NPC/NXA
Daily Liner
NDC/FHM/NDQ
Baby Diaper
Ultra-thin series GN/GMLK/GMW
Comfort series GS/GQ/GEF/GG
Dry series GZ/GD
Baby Nappy
GB/GR
FYD FWD FQC FHC FPC
FSB NYC NQC NSC NPC
NXA NDC FHM NDQ GN
GMLK GMW GS GQ
GQ
GEF
GG GZ GD GB GR
8. Raw
Materials
Dust-free paper: OJI KINOCLOTH CO.,LTD from
Japan
Wood pulp: International Paper from
America
Antileakage shields&ADL from PGI (Polymer
Group Inc.)
Surface layer made from ES fiber (Ethylene-
Propylene Side By Side) developed by Japanese
company-Chisso Corporation
SAP strategic partners:
Sumitomo Electric
Industries, Ltd.
NIPPON SHOKUBAI,
San-Dia Polymers, Ltd.
HENKEL is a leading solution provider for adhesives,
sealants and functional coatings worldwide(based in
Germany)
Magic tapes from 3M Company(Minnesota
Mining and Manufacturing Company)
9. Organization
chart
Manufactory
Overseas
Sales
R&D Dept.QA Dept.
Middle East&Africa
East Asia&Southeast Asia
South Asia
North America
South America&Oceania
Europe
Distributor
KA
E-commerce
Specialized infant store
Sanitary Napkin
Baby Diaper
Financial
Dept.
Domestic
Sales
Marketing management
Supporting
Evaluation
Test
QC
10. Our experience
We have over ten years experience in
product proposal and project follow-up,
ensure meeting the requirement of the
customers efficiently. For these years, we
have successfully cooperated with our
customers in operating dozens of overseas
projects.
Our achievements
We have established long-term and stable
communities of interests and strategic
partnerships with our partners. Through
continual cooperation, we grow together and
share success. We successfully provide the
first-rate OEM service to clients from more
than 30 countries worldwide and our OBM
projects are well-developed in many countries.
Our team
We have built professional team to serve
the overseas customers, including sales,
marketing and supporting. In addition, we
have specialized R&D, manufacturing, QA
as a team, serving for the overseas projects.
Our commitments
Overseas sales is committed to close
communication and excellent services to
our clients. Our goal is to be one of the top
suppliers of sanitary napkin and diaper in
the world.
Overseas Marketing Team
11. Magie Festival
Domestic
Marketing
Team
Over 600professional salesmen, 550distributors
Marketing in 27provinces
2.27 billion pieces of sanitary napkins sold in 2014
328 million pieces of baby diapers sold in 2014
$190 million sales revenue in 2014
12. EXHIBITION
As an exhibitor of Canton Fair
and CBME every year, we
provide customized and
superior services, and establish
business relationship with
importers and distributors.
NEW PRODUCT
LAUNCH
Cover southwest, northwest and
central China regions.
13. Our products have been sold in
36 supermarkets and lead the
sales share.
ADVERTISEMENT
Advertising effect of our key
brand“Freemore” ranks 1st in
the industry, it ads in the most
popular TV channel-HNTV at
prime time.
14.
15. We built our own flagship store on the most
popular E-commerce online platforms, such as
Tmall, JD, etc.
High quality, low price and good after-sale
service earned good reputation
E-Commerce
16. Zhang Xinchu
R&D Senior Engineer
2009-2012, as senior engineer worked for
products research in P&G Baby Care Category.
More than 6 years experience of product
research and design. Lead the R&D team to
launch products in EMEA, AAI and Latin
America countries.
Wei Jun
R&D Senior Engineer
Having more than 20 years experience in
Research&Materials Development, the owner
of three invention patents.
In past 20 years, Baiya has got 186
patents, including 3 invention
patents and a number of utility
model patents.
It is proven that we have solid
product development and design
capability to enable best consumer
satisfaction.
R&D Team
17. •Ultra-thin design:
Ultra-thin core is Baiya’s leading edge innovative technology which
provides best absorbent performance. It also gives more comforts to
consumers during wearing.
• Superior product fit:
Product fit is one of our key areas because we know it is vital important
that our products can support baby’s movement to explore the new
world freely. The picture shows one of our test capabilities to maximize
product dimensions and material performance.
R&D Team
FREEMORE were awarded the title of
high-tech products of Chongqing
NEAT&SOFT were awarded the title
of high-tech products of Chongqing
HOWDGE were awarded the title of
high-tech products of Chongqing
18. QA Team
More than 53 experienced engineers in QA Dept.,
many of them have 10 years experience in quality control
Product qualified rate reached 99.76% in 2014
Advanced experimental instruments and Independent
Microbiology Laboratory, including tensile testers, stereoscopic
microscopes, coefficient of friction testers, textile thickness
gauges, thermostatic-humidistat cultivating box, lasting
adhesive tester, etc.
The most valuable treasure we care is high responsible,
experienced engineers and workers. They pay high attention
to every piece of products on every single process
19. • Baiya’s quality gained great recognition of customer and high praise from market
• Quality Management System Certification (ISO9001:2008)
• EEC certification 76/768/compliant
QA Team
Raw material
Inspection
Process
Inspection
Product
Inspection
Warehouse
Inspection Shipment
20. Baiya has excellent
manufacturing
capabilities, process and
quality management
Baiya focuses on details,
the perfect product is
our persistent pursuit
We use top-class
equipment and raw
materials of the world
to ensure delivering
the best quality
products to our clients
One new large scale
manufacturing base will
be put into operation
this year
Manufactory
21. Product Category
Production Line Capacity
(line) (million pcs)
Sanitary Napkin 17 1900
Baby Diaper 5 330
Present
Manufactory
There are 770 workers in our
present manufactory, which
occupies 26,000square meters
construction area
22. Sanitary Napkin
Production Line
All sanitary napkin
production lines are
“HCH” brand with full
servo drive. The world
advanced level
equipment can control
accuracy in 2mm.
Production Line
Production
Capacity
Sanitary napkin line 800pcs/min./line
Panty liner line 2000pcs/min./line
23. Diaper Production
Line
“Fameccanica” baby
diaper production lines
imported fromItaly
“Dynatec” glue sprayers
imported from USA
guarantee high quality
baby diapers in details.
Production Line Capacity
Fameccanica baby diaper production line 450-800pcs/min.
24. Packing
Equipment
Full automatic packing
equipment from“Tomita”
and “Zaodao”of Japan
prevent secondary
pollution and reduce
human cost.
Equipment Name Capacity
Full automatic packing equipment 50-60 bags/min.
25. Warehouse
Our warehouse is located in
the center of manufacturing
workshops, equipped with
advanced logistics equipment
and management, ensures
highest production and
efficient delivery.
26. Product Category
Production Line Annual Production Capacity
(line) (million pcs)
Sanitary Napkin 40 5320
Baby Diaper 20 1930
Automated
high-rise warehouse
9,000㎡
New Base
There will be 1,000 workers in
our new base, which will occupy
260,000㎡ construction area,
including: automated high-rise
warehouse, top-class production
line, high-efficiency logistic
center, independent
microbiology lab and R&D
center
27. SOCIAL
RESPONSIBILITY
Various campus activities are
held in 218 universities,
attracted more than 20,000
college students to participate
Baiya never stops bringing
specific and significant activities
to improve customer's present
and future
