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2009 06 07 brand building for beginner part 2.1
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Cholakarn Visutipitakul
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Exercise of defining brand personality.
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2009 06 07 brand building for beginner part 2.1
1.
บุคคลิกของแบรนด์คืออะไร? what is
brand personality? 44
2.
ถ้าเราเปรียบแบรนด์เป็นคน แล้วคนๆนั้นมี บุคคลิกอย่างไร?
45
3.
Greyhound Cafe เรียบเท่
นำสมัย เก๋ๆ ออกขรึม 46
4.
vanilla industry หวานเจี๊ยบ
RETRO นำสมัย แฟชั่น 47
5.
Lord Jim หรูหรา
เป็นทางการ ฝรั่ง 48
6.
I-Berry สนุกสนาน สดใส
เริงร่า 49
7.
น้อมจิตต์ไก่ย่าง ไม่ถือตัว ง่ายๆ
ไม่มีพิธีรีตอง บ้านๆ 50
8.
สมบูรณ์โภชนา เก่าแก่ ต้นตำรับ
สมัยนิยม 51
9.
ชายสี่หมี่เกี๊ยว บ้านๆ ไม่เรื่องมาก
ไม่ถือตัว กันเอง ติดดิน 52
10.
คนมีฐานะดี น่าเชื่อถือ การศึกษาสูง
สังคมสูง 53
11.
เด็กมหาวิทยาลัย หรือเพิ่งจบใหม่ แนวๆมันส์ๆับชีวิต
54
12.
คนเมือง ทำงานได้ไม่นาน รสนิยมดี
ช่างเลือก 55
13.
คนเมือง วัยทำงาน สร้างเนื้อสร้างตัว
56
14.
ครบครัวอบอุ่น จริงใจ ไว้ใจได้
57
15.
บ้านๆ ทำมาค้าขาย รายได้ไม่สูง
58
16.
เข้าใจตลาดและการแข่งขัน คิดให้รอบคอบ ว่าสินค้าเราแข่งกับใครบ้าง?
คู่แข่งทางตรง คู่แข่งทางอ้อม จุดแข็งของคู่แข่ง จุดอ่อนของคู่แข่ง จุดเด่นของคู่แข่ง บุคคลิกแบรนด์คู่แข่ง 59
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