A guide that will take you through the basics of Twitter, from setting up your profile and learning the lingo to analyzing your results and finding the right tools for your business.

1. Presented By:
Akmela Priya. M
Charulatha. N
Ishwarya. M
Kanmani. E

2. Get started with Twitter
Twitter is an online social networking that enables
users to send and read "tweets", which are text
messages limited to 140 characters. Registered users
can read and post tweets, but unregistered users can
only read them.

3. Features
 Free database available for
marketing
 Can directly tweet to any member
 Personal marketing tool than a brand
marketing
 Twitter ads are expensive
comparatively

4. 5 things to have Potential Profile
 Profile Pic or Brand Logo
 Twitter Handle / Username
 Twitter Bio
 Location – City/Country
 Website/Blog/Profile Link

5. Twitter Terminologies
 # Hash tags - Terms that categorize your tweets and help
them go beyond your followers on the Twitter.
 RT Retweet – Forwarding anyone’s tweet to your followers
 @ Mention a user -When someone mentions you on Twitter,
it means they have used your @username in a tweet.
 DM Direct Message - A direct message is a private message
sent from one user to another. You can send direct messages
only to those who follow you and receive them only from
those you follow.

6. 
Favorite – Similar to bookmark your favorites
 Trends - Trends are the hot topics on Twitter based on
keywords and #hashtags.
 Via – When you see via @username, it usually means a link
is from that user’s website or that user is the author. It is the
way Twitter’s retweet button handles crediting a tweet from
a specific page or website.
 Twitter Chat – A Twitter chat is a discussion revolving
around one #hashtag.
 Twitter Lists – Twitter allows you to create lists of up to
500 people for private or public consumption.

7. Building an Audience
 Once you have set up your profile and post at least 10
tweets (because no one wants to follow an empty
profile), now start working on building your audience.
 The first goal is to get followers who already are
connected with you on other social networks or are
familiar with you, your business, or your brand.
 Add the official Twitter follow button on your website.
This way, visitors can follow you without leaving your
website.


8.  Use the official Twitter retweet button on your posts,
and make sure it is set to recommend that people
follow you after they tweet your content.
 Add your Twitter profile link to your email signature or
any other social networking sites like your LinkedIn
profile, Google+ profile , Pinterest and YouTube
channel.
 Let Twitter find people you know by importing your
contacts on Gmail, Hotmail, Yahoo, or AOL.

9.  Use Followerwonk to discover people on Twitter with
particular keywords in their profile (and/or located in
specific cities, states, or countries if you operate only
locally).
 When you read blog posts, tweet them and include Twitter
handles for the main blog owner and the author of the post.
Follow both accounts.
 When you interact with people on other social networks,
look at their profiles to see if they have a Twitter link. If you
can sneak it in to your engagement, just give them a text “I
follow you on Twitter.”

10. Engaging with your Audience
 The first and most important is replying to anyone who mentions
your @username in a tweet or sends you a direct message.
 Monitor tweets about your business by saving searches with your
brand name, unique product names, and your personal name.
 Ask simple questions to start engagement with your audience.
Getting feedback about your products/services, you can spark a
lot more engagement.
 Answering to the questions of your followers can help you build
even deeper relationships with them.
 Speaking about latest news in your industry.

11. Advertising with Twitter
If you want to get more exposure on Twitter, Twitter Ads
are the way to go. You have three types of ad
opportunities based on your budget.
 Promoted Tweets - Promoted Tweets – Spread the
reach of your messages on Twitter by promoting your
tweets. Promoted tweets show up for targeted users
in a variety of places, including the top of their
tweet streams. Also, these Tweets are moved to the
top of tweets on your profile & any media elements
you share, such as videos, are expanded
automatically.

12.  Promoted Accounts - Grow your followers with
Promoted Accounts. Promoted Accounts show up in
the left sidebar on Twitter under suggested follows
to your targeted users as well as in the suggestions
Twitter offers when you follow a similar account.
 Promoted Trends - For brands with large budgets,
Promoted Trends allows you to put a branded
hashtag trend at the top of Trending Topics. This
option is rumored to cost as much as $100K per day.

13. Enhancing Twitter account
with online tools
 Followerwonk – It will help you find people to
connect with on Twitter based on keywords in
their bio and location. You can sort or filter results
by number of followers, number they are
following, and tweets along with their authority
score.
 Buffer – Buffer allows you to schedule updates for
your Twitter, Facebook, and LinkedIn profiles.
Simply create a schedule and Buffer will send
them out to your selected accounts in the time
slots you allotted.