Personal Information
Organization / Workplace
Melbourne, Australia, Victoria Australia
Industry
Advertising / Marketing / PR
Website
about.me/paulchappell
About
I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles.
Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising.
I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...
Tags
content marketing
branded content
advertising
marketing
content
video marketing
digital marketing
branding
content strategy
business
content planning
agency
content is king
new media
strategy
storytelling
communications
digital strategy
trends
future
technology
online video
brand strategy
brand archetypes
innovation
adma
video site maps
social media
twitter
facebook
video
film
google
australia
conversion
melbourne
youtube
contests
video seo
See more
Presentations
(5)Likes
(44)The creative process for programmatic: A guide for marketers
IAB Europe
•
7 years ago
Brand Positioning Workshop
Beloved Brands Inc.
•
11 years ago
The lean brand in 999 words
Robert-Emmanuel Mayssat
•
9 years ago
[Report] Defining and Mapping the Native Advertising Landscape, by Rebecca Lieb
Altimeter, a Prophet Company
•
10 years ago
The State of Native Advertising
Joe Pulizzi
•
9 years ago
Native advertising masterclass
Rafat Ali
•
10 years ago
Why Content Marketing Fails
Rand Fishkin
•
9 years ago
What is a great digital creative brief
Julian Cole
•
11 years ago
Globalising Content for an International Audience
Typeset
•
9 years ago
Share this millennial study_2014
ShareThis
•
9 years ago
Culture of Content Webinar
Rebecca Lieb
•
9 years ago
Welcome to the Funnel - Social and Content Distribution Strategies
Jason Miller
•
9 years ago
The Next Generation Content Is The Product
Helge Tennø
•
8 years ago
Living in a Connected, Collaborative but “Dis-integrated” Society - Simone Cicero Keynote OuiShare Forum
Simone Cicero
•
8 years ago
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
Voice Agency
•
8 years ago
Archetype Overview with brand examples & character compass
Emily Hean
•
10 years ago
10 PowerPoint Templates That Don't Suck
Presentation Panda
•
8 years ago
Top 15 for '15: 2015 Marketing and Advertising Trends
HubSpot
•
8 years ago
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Joe Pulizzi
•
8 years ago
Strategic Brand Management
Filiberto Amati
•
9 years ago
Sample creative briefs
josue_cerda
•
12 years ago
Nathalie Nahai - The psychology behind persuasive storytelling
Nathalie Nahai
•
10 years ago
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
10 years ago
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integrated
Patty Radford Henderson
•
13 years ago
Digital Strategy 101
Bud Caddell
•
10 years ago
FYI Report Live: Adobe Digital Symposium 2013
Isobar Australia
•
10 years ago
Content Strategy: Content is King!
Karen McGrane
•
14 years ago
Death To Bullshit
Brad Frost
•
11 years ago
Content Strategy for Responsive Websites
Clarissa Peterson
•
11 years ago
Digital content trends 2013
Neil Perkin
•
11 years ago
Personal Information
Organization / Workplace
Melbourne, Australia, Victoria Australia
Industry
Advertising / Marketing / PR
Website
about.me/paulchappell
About
I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles.
Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising.
I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...
Tags
content marketing
branded content
advertising
marketing
content
video marketing
digital marketing
branding
content strategy
business
content planning
agency
content is king
new media
strategy
storytelling
communications
digital strategy
trends
future
technology
online video
brand strategy
brand archetypes
innovation
adma
video site maps
social media
twitter
facebook
video
film
google
australia
conversion
melbourne
youtube
contests
video seo
See more