The Story Lab

Melbourne, Australia, Victoria Australia

Advertising / Marketing / PR

I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles. Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising. I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...