Companies that evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization are more successful not only across their marketing initiatives but also with other internal and external success benchmarks, such as sales, employee advocacy, customer service, audience engagement, thought leadership, and hiring.
When content becomes an ingrained element of an enterprise’s culture, the culture functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process.
Based on my research report, co-authored with Jessica Groopman for Altimeter Group.
Table of Contents
Definition of a Culture of Content
Why the Culture of Content Is Emergent Now
The Anatomy of a Culture of Content: Inspiration, People, Processes, and Content