2. Robot that Organizes Room Casey Kellogg
Assignment One: Research
“Getting „hallucinating‟ robots to
arrange your room for you”
http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
3. Robot that Organizes Room Casey Kellogg
Assignment One: Research
• “They‟ve taught robots where in a
room you might stand, sit, or work, and
to place objects by “hallucinating”
imaginary people”
http://english.peopledaily.com.cn/200704/25/images/robot1.jpg
4. Robot that Organizes Room Casey Kellogg
Assignment One: Research
• Researchers found “the best results
came from combining human context
with object-to-object relationships”
http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
5. Robot that Organizes Room Casey Kellogg
Assignment One: Research
• “Robots are envisioned to assist people
with a wide range of activities such as
domestic chores and much more”
http://rstb.royalsocietypublishing.org/content/364/1535/3527.full
6. Robot that Organizes Room Casey Kellogg
Assignment One: Description of Future Product or
Service
“Robot capable of assisting humans”
7. Robot that Organizes Room Casey Kellogg
Assignment Two: Naming Process
Selected words from original post:
personal, assist, technical, robotics
Generated name possibilities:
RoboTECHAssister (combines technical and
robotics)
BotAssister (combination of robot and assist)
Selected Name:
RoboTECHAssister
Justification:
Allows the purpose of the product to be revealed
without spelling it out. It is creative and
triggers curiosity of product.
8. Robot that Organizes Room Casey Kellogg
Assignment Two: Brand Character Diagram
Language/Persona Tone
Helpful Direct
Fun Personal
Smart Technical
Organized Analytical
RoboTECH
Assister
Language Purpose
Robotics Enable
Complex Assist
Efficient Engage
Accurate Simplify
