Mobile coupons have become the all new rage in the sector of mobile marketing, making marketers ponder how these coupons can be used to boost the ROI of every mobile campaign to a great extent.

1. Increase Conversions of Promotional Campaigns To an Unbelievable Extent
with Mobile Coupons
Mobile coupons have become the all new rage in the sector of mobile marketing,
making marketers ponder how these coupons can be used to boost the ROI of
every mobile campaign to a great extent. The task is not difficult per se, since all
you have to do is send a few mobile discount coupons to the customers’ phones,
allowing them to redeem the offers in the coupons at your retail store. Sounds
simple, right? The only problem is with the timing. What if you send out coupons
in the morning and the customer walks by your store in the evening? By that time,
it is quite likely that the customer will have forgotten about the coupon, or worse
– may have received a coupon from your competitor!
This is where retail mobile apps come in handy
The solution to this rather vexing problem is actually quite simple – get in touch
with a mobile app developer to build an app that can send mobile discount
coupons to customers’ phones when they are close to your shop – you know,
across the street, right around the corner, and so on. That way, your customers
will receive coupons on their phones as push notifications when they have your
shop in their line of sight. If a customer needs a particular product and find you
offering a discount on the exact product, would he (or she) visit any other store?
10 bucks say No!

2. Question is – how do you find out which types of products customers wish to
buy?
The answer is in asking customers to sign up the first time they use your app.
Never ask too many questions at this step, or you may put off the customer. What
you DON’T need to ask include his (or her) address (unless you plan to deliver
products to their homes), date of birth (seriously, why would you even need
this?) and the number of people in the customer’s family. What you DO need to
ask include the customer’s name and his (or her) preferred products. That way,
you can be assured that a septuagenarian won’t receive deals on roller skates or
skimpy lingerie and a teenager won’t receive mobile coupons for walking sticks or
hearing aids.
Now for the million­dollar question – how do you build apps that?
Well, there are mobile app platforms available out there, which already offer this
functionality. All you need to do is license such a platform and have the app built
by a reputed developer. Be sure that the platform can tap into the GPS of the
mobile device and communicate with a database containing the phone numbers of
interested customers in the back end; otherwise the plan won’t work at all.
Mobile Coupons are great tools for increasing the rate of conversions of your
marketing campaigns like crazy. Just be sure to license the proper kind of mobile
app platform to build the app that you will use to send mobile discount coupons
to customers. The rest should fall into place without much hassle.