Did you know there is a visual language? There is a way to re-learn this innate skill to understand the abstract ways that the elements in a business, group or project relate.

1. VISUAL
LITERACY
THE ROLE OF
BY CDGOOD UROK123.COM

2. WHATIS
VISUALLITERACY
Educators are recognizing the
importance of helping
students develop visual
literacies in order to survive
and communicate in a highly
complex world.
Visual literacy is the ability to
read, comprehend, and write
visual language. It constructs
language and creates meaning
of everything we see.

3. THEKEY
ELEMENTS
BACKGROUND IS A FIELD OF ACTION
RELATE THE HOW NOT THE WHAT
FOCUS ON ABSTRACT
01
02
03

4. 01The negative space between the
elements on field is vital to
understanding how to read a
picture. It has a message and
allows every part to relate to the
whole. Every visual pattern has a
dynamic quality.
BACKGROUND
ISAFIELDOF
ACTION
NOT A THING TO
SET THINGS ON

5. 02
HOW not WHAT
THEFIELDOFACTION
WHERE
DESIGN
ELEMENTS
ARE
RELATING
Use the Arts Principles to
understand how things relate

6. UNITY
Arts Principles
PROPORTION
BALANCEMOVEMENT
RHYTHMEMPHASIS
VARIETY
HARMONY

7. 03
FOCUSONTHEABSTRACT
Visual Literacy stimulates you to look at situations differently and come up
with new solutions, that go beyond the realistic interpretation and
improve existing alternatives. Integrative thinking is key.
https://www.huffingtonpost.com/janet-odgis/

8. "IT'SAVISUALWORLD
ANDPEOPLERESPOND
TOVISUALS."
JOE SACCO

9. IN8LY U YOUR VISUAL LITERACY
ENCOURAGEMENT TEAM
226.978.4375
Call Dawn Good
Clients include
DOWNTOWN COMMUNITY HEALTH CENTRE
READING TERMINAL MARKET, Philadelphia
THEBRIGHTSPOT.CA
SPIRITED LEADERS
City of Mission British Columbia
EXITMATTERS.CA