Macy's Herald Square in New York is redesigning their store layout with a new center case-line called Dolce Rosa Excelsa to feature products and create additional shopping space by adding columns and vitrines throughout the store as well as more isle space.

1. MACYS Herald Square New York, Dolce Rosa Excelsa

2. Center Case-line

4. Columns

5. Vitrines

6. Vitrines

7. Additional Isle Space

8. Additional Isle Space

9. Additional Isle Space