The Art of Skywriting - The Demise of the Tag Cloud

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The document discusses tag clouds and their usage. It notes that while tag clouds were initially popular, they have usability and accessibility issues. Specifically, tags of different sizes attract varying levels of attention, and it can be difficult to search for or find specific tags. The document explores alternatives to traditional tag clouds like grouping tags by topic or using buttons instead of text. It also suggests combining tag clouds with search to help overcome some of their limitations.

Technology Entertainment & Humor

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The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com

The Art of Skywriting - The Demise of the Tag Cloud

The Investigation

The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com

ﬁ

The Art of Skywriting - The Demise of the Tag Cloud

ﬁ

5

The Art of Skywriting - The Demise of the Tag Cloud

ﬁ

The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com

The Prosecution

The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com

Suspect No. 1

The Art of Skywriting - The Demise of the Tag Cloud

11

The Art of Skywriting - The Demise of the Tag Cloud

Suspect No. 2
11

The Art of Skywriting - The Demise of the Tag Cloud

Suspect No. 3

The Art of Skywriting - The Demise of the Tag Cloud

Suspect No. 4

The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com

Suspect No. 5

The Art of Skywriting - The Demise of the Tag Cloud

Suspect No. 6

The Art of Skywriting - The Demise of the Tag Cloud

• Large tags attract attention
• People scan for tags
• Centre tags attract attention
• Upper left quadrant gets
more attention
• Suboptimal support for
searching for speciﬁcs

The Art of Skywriting - The Demise of the Tag Cloud

The Defense

The Art of Skywriting - The Demise of the Tag Cloud

ﬂ

The Art of Skywriting - The Demise of the Tag Cloud

17

The Art of Skywriting - The Demise of the Tag Cloud

• Uses popular search keyword
terms into a Tag Cloud
• Has same display and usability
issues
• Information base larger with
better weighted distribution
• Open to trending

The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com

• Take a topic of interest
• Display Tag Cloud for that topic
of related and subtopics
• Increase information ﬁndability
on small population tags
• Increase serendipitous ﬁnd

The Art of Skywriting - The Demise of the Tag Cloud

The Verdict

The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com

The Community

?

The Art of Skywriting - The Demise of the Tag Cloud

The Community

The Users
?

The Art of Skywriting - The Demise of the Tag Cloud

The Designers

The Community

The Users
?

The Art of Skywriting - The Demise of the Tag Cloud

The Designers
The Search Engines

The Community

The Users
?

The Art of Skywriting - The Demise of the Tag Cloud

The Designers
The Search Engines

The Community

Our Differences
The Users
?

The Art of Skywriting - The Demise of the Tag Cloud

The Designers
The Search Engines

The Community

People with
Accessibility Issues
Our Differences
The Users
?

The Art of Skywriting - The Demise of the Tag Cloud

WE ARE
GUILTY
The Art of Skywriting - The Demise of the Tag Cloud

• Index or Button Clouds
• Combine with Search
• Overcome Accessibility Issues
• Explanation of the Tag Cloud
• Text Clouds
• Topical Grouping

The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com

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The Art of Skywriting - The Demise of the Tag Cloud

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30. Suspect No. 1 The Art of Skywriting - The Demise of the Tag Cloud

31. 11 The Art of Skywriting - The Demise of the Tag Cloud

32. Suspect No. 2 11 The Art of Skywriting - The Demise of the Tag Cloud

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34. Suspect No. 3 The Art of Skywriting - The Demise of the Tag Cloud

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41. Suspect No. 6 The Art of Skywriting - The Demise of the Tag Cloud

42. The Art of Skywriting - The Demise of the Tag Cloud

43. The Art of Skywriting - The Demise of the Tag Cloud

44. The Art of Skywriting - The Demise of the Tag Cloud

45. • Large tags attract attention • People scan for tags • Centre tags attract attention • Upper left quadrant gets more attention • Suboptimal support for searching for speciﬁcs The Art of Skywriting - The Demise of the Tag Cloud

46. The Art of Skywriting - The Demise of the Tag Cloud

47. The Defense The Art of Skywriting - The Demise of the Tag Cloud

48. The Art of Skywriting - The Demise of the Tag Cloud

49. The Art of Skywriting - The Demise of the Tag Cloud

50. The Art of Skywriting - The Demise of the Tag Cloud

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52. ﬂ The Art of Skywriting - The Demise of the Tag Cloud

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66. • Uses popular search keyword terms into a Tag Cloud • Has same display and usability issues • Information base larger with better weighted distribution • Open to trending The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com

67. The Art of Skywriting - The Demise of the Tag Cloud

68. • Take a topic of interest • Display Tag Cloud for that topic of related and subtopics • Increase information ﬁndability on small population tags • Increase serendipitous ﬁnd The Art of Skywriting - The Demise of the Tag Cloud

71. ? The Art of Skywriting - The Demise of the Tag Cloud

72. The Community ? The Art of Skywriting - The Demise of the Tag Cloud

73. The Community The Users ? The Art of Skywriting - The Demise of the Tag Cloud

74. The Designers The Community The Users ? The Art of Skywriting - The Demise of the Tag Cloud

75. The Designers The Search Engines The Community The Users ? The Art of Skywriting - The Demise of the Tag Cloud

76. The Designers The Search Engines The Community Our Differences The Users ? The Art of Skywriting - The Demise of the Tag Cloud

77. The Designers The Search Engines The Community People with Accessibility Issues Our Differences The Users ? The Art of Skywriting - The Demise of the Tag Cloud

78. The Art of Skywriting - The Demise of the Tag Cloud

79. WE ARE GUILTY The Art of Skywriting - The Demise of the Tag Cloud

81. • Index or Button Clouds • Combine with Search • Overcome Accessibility Issues • Explanation of the Tag Cloud • Text Clouds • Topical Grouping The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com

82. The Art of Skywriting - The Demise of the Tag Cloud

83. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • The Art of Skywriting - The Demise of the Tag Cloud

The Art of Skywriting - The Demise of the Tag Cloud

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