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Енергоефективність
- 1. Інформаційні кампанії з енергоефективності. Міжнародний досвід Green Hub 5 листопада 2015 Ірина Миронова
- 2. Програма енергозбереження Німеччини Правова рамка та жостке регулювання на національному рівні Економічні стимули через супсидії та позики Інформування та промотування енергоефективності, стимулювання зміни поведінки із залученням регіональних та місцевих інституцій, розвиток і впровадження системи Сертифікації будинків, поширення кращих практик
- 3. Міста – ключові агенти енергозбереження • 80% електроенергії споживається в містах, в яких проживає 50% людства • Комунальне господарство міста є значним споживачем електроенергії • На рівні міст впроваджуються державні стратегії енергоефективності, а відтак досвід міст потрібно використовувати для формування та корегування держстратегій • Міста потребують інформаційних матеріалів, довідників та інструкцій щодо впровадження енергоощадних заходів
- 4. http://www.adene.pt/ADENE.Portal Державна програма: Сертифікати енергоефективності будівель, ADENE, Португалія
- 5. •Флуорисцентна лампа – 6 ніш. "Lightning Warehouse" Бізнес: рітейлер освітлювальних приладів "Lightning Warehouse“, Ізраїль
- 6. Бізнес: BC Hidro, Канада Місяць розумної енергії у Ванкувері
- 7. Бізнес: "ENTEGA“, Німеччина Змарнована енергія є найбільшим джерелом енергії
- 9. ShrinkYourFoot.org ГО: “Зменши свою ступню”, США
- 10. • Дякую за увагу!
Editor's Notes
- Advertising campaign: "Lightning Warehouse: FORGET ABOUT REPLACING IT“ - рекламна кампанія Ізраїльської мережі магазинів освітлювальних приладів. Бізнес може дозволити собі більш радикальні засоби комунікації та реклами, які здатні викликати емоцію та дію. Енергозалежність – це життя під диктатурую. Дуже часто люди звикають так жити, вони у всіх своїх бідадах звинувачують диктаторів, але не готові вживати заходів для змін.
- Cutting Carbon Costs: Learning from Germany’s Energy Saving Program http://sticerd.lse.ac.uk/dps/case/cp/CCCsummary.pdf • Germany’s energy saving program is based on three pillars: o A clear legal framework and tight regulation at the national level, requiring energy efficiency upgrades to buildings and increased use of renewable energy sources among electricity providers; o Strong financial incentives through subsidies and loans to reduce energy consumption in the built environment at all levels of government. At the national level, these are provided via a public investment bank sponsored by the German government; o Information, promotion, and behavior change, working through regional and local bodies, developing enforceable standards through Energy Performance Certificates, and supporting model projects all over Germany DENA’s activities fall into five main categories:21 • Information and motivational campaigns to stimulate demand and spread information; • Training experts (engineers, architects, craftsmen) in new energy saving skills through documenting evidence and techniques, organizing events, and maintaining online databanks on: o measures to achieve target efficiency levels in different buildings; o refurbishment of rented homes; and o best practices for residential and non-residential buildings (new and existing) • Increasing transparency in all energy standards and certification (e.g., validated Energy Performance Certificates (EPC) , a voluntary Quality Mark, Energy Efficient Building Displays) • Developing and promoting model projects to demonstrate quality standards, implement best practice, and develop regional know-how • Simplifying methods and increasing the reliability of renovation. DENA plays a crucial role as a conduit of information, expertise, and practical know-how, but does not directly provide advice, deliver projects itself or handle funding for projects. Instead, DENA works with independent regional energy agencies to deliver specific projects. DENA sets out the standards, but regional agencies implement them and pass on the expertise to regional building organizations and professionals.
- Promoting Energy Efficiency Best Practice in Cities https://www.iea.org/publications/freepublications/publication/cities_bpp.pdf С40 Cities Climate Leadership group – 40 мегаміст з їх профайлами енергоспоживання та кейсами енергозбереження http://www.c40.org/ Сities are large and growing energy users; According to the UN-Habitat7 half the global population today lives in urban areas. However, town and city dwellers consume 80% of all commercial energy produced globally. And as a result, cities offer a huge resource for energy efficiency improvement. City Authorities (CAs) themselves use significant amounts of energy; For example, Sydney's local government spent around A$53 million on energy in 2006 to provide urban services for their population of around 4.3 million people. На балансі міста знаходяться школи, дитсадки, лікарені та полілінікі, місцеві адміністрації та регіональні представництва держорганів. CAs, are important implementing agents for national energy efficiency policy. Through their experience on the ground, CAs can provide important lessons in energy efficiency policy implementation. City Authorities are currently looking for guidance. As a result, several national governments and local government associations have developed a range of guidance material for CAs
- Saving Energy in Europe: 15 Good Practice Case Studies http://www.foes.de/pdf/2011-05-30%20Saving%20Energy%20in%20Europe%2015%20Good%20Practice%20Case%20Studies.pdf Цей кейс в статті зазначено як комунікаційний. Також там є про освітню програму для дітей на о. Кріт ADENE is the Portuguese energy agency responsible for administering the Energy Performance Certificates throughout Portugal. The main objective was to implement the Energy Performance Certificate as part of the Energy Performance of Buildings Directive and as a useful tool to achieve energy savings in households Видали 400 000 сертифікатів, понад 80% будівель охоплено. Значною мірою програма вдалась через залученість міст При ADENE створена Академія, що навчає енергозбереженню та енергоменеджменту
- Бізнес має більше ресурсів і досвіду в комунікаційних і маркетингових програмах. Наступні кілька прикладів про бізнес The brand name is "Lightning Warehouse" which is the #1 light chain store in Israel, known for selling decorative house lamps and bulbs. The agency was tasked to let people know about a "florescent sale" in a unique and creative way. The solution: The agency attached stickers to real bus stations and placed them over a burnt light bulb. The sticker read: "Fluorescent light bulb - 6 NIS. Lightning Warehouse" The campaign had great impact at the local market.
- Power Smart Month, BC Hydro: Smart Condo Crates To launch Power Smart Month BC Hydro, the energy provider for British Columbia, Canada, engaged smak to develop and execute a campaign idea that would increase talkability around the campaign which looks to promote energy efficiency in the home and workplace. smak proposed an idea where the public could peek into two homes and spot the difference between living energy-efficiently and living wastefully. smak took two shipping containers and converted them into bright BC Hydro-branded liveable condos. The spaces were furnished with a living room and kitchen area including a refrigerator, computer and television. The condos were placed in a high-traffic location in downtown Vancouver and during the course of four days, residents and commuters observed two actors living inside. The condos were connected to digital counters which allowed people to watch the energy consumption differences between the two lifestyles. The condos were part of an integrated media execution and provided a colourful and impactful vehicle to generate discussions around BC Hydro’s Power Smart Month. Advertising Agency: smak, Vancouver, Canada Creative Director: Claire Lamont Additional credits: Leanne Atienza Published: October 2010
- „Der Stromfresser“ („The electricity hog“), an art installation set from Oct. 29th till Nov 9th, 2010 on one of the busiest places in Hamburg – to raise awareness for the topic „energy efficiency“ and position ENTEGA as the company that doesn‘t just provide green energy but makes people think.The igloo was build from 322 fridges. 5,60 meters high, 11 meters wide, 24 hours open. Cold outside, warm inside – due to the rejected heat of the running fridges. The message: WASTEFULNESS IS THE BIGGEST SOURCE OF ENERGY. With more efficient use of energy, Germany could save 40%
- IT компанія в США допомагає постачальникам електроенергії аналізувати і виставляти рахунки за спожиту ее, де порівнює енергоспоживання між сусідами і дає рекомендації щодо енергоощадних заходів Відео з кейсом на TED https://www.ted.com/talks/alex_laskey_how_behavioral_science_can_lower_your_energy_bill?language=en
- Освітньо-просвітницькі проекти від ГО. Он-лайн калькулятори розроблені для різних країн на основі показників енергоспоживання країн. Цікаві і для дорослих і для дітей. Заповнити можнаhttp://footprint.wwf.org.uk/ http://store.shrinkyourfoot.org/carbon-footprint-calculator ShrinkYourFoot.org has elements that will appeal to all types of visitors—no matter their shade of green. Fun, interactive games and animated educational videos clearly explain the issues in layman’s terms. Measure Your Footprint At ShrinkYourFoot.org, visitors can find a detailed yet user-friendly carbon calculator and best practices to live with greater efficiency and sustainability in mind. Through these tools, ShrinkYourFoot.org can help answer common questions about energy, such as: What is a carbon offset? Do they work? How can I offset the energy used by my company? How can I reduce my personal carbon footprint? Then, Make Your Footprint Smaller Education is just the first step toward a reduced carbon footprint. ShinkYourFoot.org also helps consumers and businesses take concrete action in the form of: Tax-deductible carbon offsets An emissions tracker, enabling users to track the growth/reduction of their carbon footprints over time A downloadable worksheet designed to help businesses assess their corporate carbon footprint Invest in a Greener Future All purchases made at ShrinkYourFoot.org are invested in the development of new sources of renewable energy, watershed restoration and energy education All of the renewable energy sources funded by offsets are endorsed by three leading environmental organizations, including The Natural Resources Defense Council, and are certified by Green-e Climate, one of the nation’s leading independent certifiers of carbon offsets. ShrinkYourFoot.org has elements that will appeal to all types of visitors—no matter their shade of green. Fun, interactive games and animated educational videos clearly explain the issues in layman’s terms. Measure Your Footprint At ShrinkYourFoot.org, visitors can find a detailed yet user-friendly carbon calculator and best practices to live with greater efficiency and sustainability in mind. Through these tools, ShrinkYourFoot.org can help answer common questions about energy, such as: What is a carbon offset? Do they work? How can I offset the energy used by my company? How can I reduce my personal carbon footprint? Then, Make Your Footprint Smaller Education is just the first step toward a reduced carbon footprint. ShinkYourFoot.org also helps consumers and businesses take concrete action in the form of: Tax-deductible carbon offsets An emissions tracker, enabling users to track the growth/reduction of their carbon footprints over time A downloadable worksheet designed to help businesses assess their corporate carbon footprint Invest in a Greener Future All purchases made at ShrinkYourFoot.org are invested in the development of new sources of renewable energy, watershed restoration and energy education All of the renewable energy sources funded by offsets are endorsed by three leading environmental organizations, including The Natural Resources Defense Council, and are certified by Green-e Climate, one of the nation’s leading independent certifiers of carbon offsets.