2. RATIONAL
PERFORMANCE
SPIRITUAL
PHYSICAL
EMOTIONAL
INTUITIVE
SOCIAL
SENSATE
FUNCTIONAL
NON-FUNCTIONAL
BRAND EQUITY
1
2
3
4
6
5
7
8
Charm City Cakes aims
for the highest possible
“wow factor” with every
cake they are entrusted
with to custom design.
Charm City Cakes wants
to make any special
occasion experience more
memorable and spectacu-
lar with the cakes they
design and create.
Charm City Cakes loves
happy endings. They
want to surpass design
expectations with every
finished custom cake they
present.
Charm City Cakes is not
your typical cake bakery.
They have passion and
genuinely love what they
do. These drives are
shown through their
custom cake creations.
Charm City Cakes has an
open and friendly
atmosphere. Even though
casual dressed, they work
hard to plan, organize,
and execute amazing
custom cakes.
Charm City Cakes is all
about individuality and
self-expression. They are
open to transform ideas
into ediable works of art
in custom cake form.
Charm City Cakes is
associated with their
image logo and owner
Duff Goldman. Including
his team of artistic friends
who do not come from
culinary backgrounds.
Charm City Cakes makes
custom cakes ranging
from traditional to non-
traditional designs in any
shape and size possible to
fulfill cake dreams.

12. Landing
Page:
Rollover
images
dividing
into
smaller
different
cakes

13. Landing
Page:
Endless
reveal
of
different
cakes,
eventually
too
small
to
see.
Clicking
the
middle
will
direct
to
the
website.

15. Ace
of
Cakes
Mobile
App
Game
Ace
of
Cakes

16. Loading
Main
Menu
Mode
Menu

17. Adventure
Levels
Challenge
Create
user
account
to
save
&
share
through
Facebook
Show
which
levels
are
locked
or
Unlocked
Point
of
the
game
is
to
match
the
given
cake
image

18. Game
Preview
Complete
Helps
you
remember
the
cake
Check
mark
for
comple?on
Touch
to
change
the
blocks