Integrating and Adapting Social & Behavior Change The Why, the What and the How -- Velu, shah, petraglia, lopez

1. Integrating and
Adapting SBC:The
Why, the What, and
the How
Joseph Petraglia,
Pathfinder
SanjanthiVelu, Johns
Hopkins Center for
Communication
Programs
Neha Shah,The Manoff
Group, Inc.
Debora B. Freitas López,
Chemonics International

2. Agenda
 Welcome and introductions (Debora)
 Integrating and Adapting Social & Behavior Change:The
Why, the What, and the How (Joseph Petraglia)
 Aligning Health Programming Using Behavioral Outcomes:
Changing Behaviors Is Everybody’s Business (Neha Shah)
 Integrated SBCC for Health and Development Programs:
Guidance and considerations based on promising practices
(Sanjanthi Velu)
 Discussion and Q&A