Content marketing is a true give-and-take proposition: If you want those in your target audience to notice and take action on your brand’s content, you need to give them a desirable experience in exchange. That includes creating the types of content that will best suit their needs and distributing them through the channels your audience prefers most.
The decisions you make here affect your content’s ability to perform: Choose unwisely, and even your best content assets might disappoint you.
Over the past eight years, our Benchmarks, Budgets, and Trends research (http://cmi.media/research) has covered the tactics content marketers use most, as well as those they feel are most critical to their success. In this preview of our latest e-book, we’ve shared additional insights, along with practical guidance to help you make the most of the tactics you choose.
We hope you’ll find The 2018 Guide to Essential Tactics to be an indispensable decision-making resource, supporting your quest to reach epic-level success with content marketing.