TRUST YOU vs OLERY

1. The
Good
ORM
Monitoring
company
Franck
Djeuda
-­‐
MBA
2

2. ORM
...
is
the
way
how
an
individual
or
an
organizaDon
assess,
build,
track
and
monitor
their
online
reputaDon.
It's
the
pracDce
of
making
an
individual
or
on
organizaDon
looking
how
they
want
to
look
in
the
internet.
(Best
or
not,
they
are
in
charge)

3.
OLERY
VS
TRUSTYOU

4. WHAT
DO
THEY
OFFER
TO
HOTELS
?
OLERY
TRUSYOU
Mission
Help
hotels
monitor
and
manage
their
reputaDon
Influence
traveller’s
decisions
What
they
do
?
ReputaDon
management
• Reviews
in
one
place
• Monitor
compeDDon
• Generate
reports
Feedback
management
Monitoring
Survey
And
MarkeDng
How
?
Olery
reputaion
Olery
feedback
Olery
Review
Data
ReputaDon
markeDng
ReputaDon
survey
ReputaDon
monitoring
Meta
reviews
API

5. WHY
IS
IT
IMPORTANT
TO
ROI
?
It’s
important
to
ROI
because
travel
reviews
maYers.
They
influence
travellers
and
have
posiDve
impact
on
travel
booking
decisions.
If
a
company
has
a
good
hand
on
his
ORM,
it
could
be
able
to
also
improve
guest
sa4sfac4on
and
possibly
their
stay.

6. MY
FINAL
CHOICE
I
will
finaly
choose
TrustYou
for
differents
reasons:
-­‐ First
I
found
that
trust
you
Webpage
is
more
intuiDve
and
simple
to
navigate.
-­‐ TrustYou
not
only
covered
reviews
score
but
also
influence
travelers
decisions
by
posiDve
review
correlates
with
a
willingness
to
spend
more
in
my
hotel
-­‐ Datas
–
the
datas
provide
is
accurate
and
hotels
can
also
make
their
own
analyse
-­‐ TrustYou
also
make
differents
analyses
between
all
the
service
of
my
hotel
–
so
hotel
can
use
this
to
precisly
improve
their
service

7. ORM
RELATED
TO
SOCIAL
MEDIA
• With
the
emergence
of
social
medias,
guests
can
greatly
influence
a
company
ORM
posiDvely
or
not
just
by
sharing
feelings
and
contents
about
a
brand.
• Some
hotels
today
doesn’t
use
or
make
choice
to
not
answer
to
guests
reviews
but
the
fact
that
these
reviews
affect
the
hotel's
ORM
and
in
the
same
Dme
the
baying
behavior
of
the
future
guests
is
undeniable

8. HOW
CAN
I
MAXIMISE
THE
UTILITY
OF
ORM
IN
MY
HOTEL
WEBSITE
?
• ORM
would
be
use
to
establish
and
build
a
relaDon
ship
with
guests.
By
providing
a
personalized
relaDonship,
creaDng
a
true
digital
experience
upon
contact
with
my
hotel.
• This
will
be
implemented
through
content
managed
as
a
brand,
but
to
go
beyond
by
being
proacDve
in
my
relaDonship.
Do
not
wait
for
a
bad
comment
before
acDng
but
taking
the
front.
• Maximise
UGC
– Hiring
a
real
Digital
manager
or
someone
with
great
digital
skills
– Define
a
real
long
term
digital
strategy
– Be
sure
to
keep
my
eyes
open
on
news
tools
– Make
decisions
thoughaul
on
the
choice
of
plaaorms
and
tools
that
I
will
put
in
place.

9. So,
by
now
you
know
what
Online
reputaDon
manage
is
…
THANKS
FOR
THE
READING