SHARETHISSOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDONSUPPORTED BY
Joining theconversationHow the Guardian uses socialmedia to enhance its journalismSOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LON...
Changing access to sources
Open journalism
Open journalism   “It encourages participation”   “Its open to the web … and collaborates with other material”  “It rec...
Changing relationship with readersCredit: Meg Pickard
Credit: Meg Pickard
New forms of storytelling
New forms of storytelling                  Credit: beaconradio/Flickr
New forms of storytelling
What does this mean forPR/communications?          Different access points to a story          Can become part of conver...
Upcoming SlideShare
Loading in …5
×

Share this presentation laura oliver

392 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
392
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Share this presentation laura oliver

  1. 1. SHARETHISSOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDONSUPPORTED BY
  2. 2. Joining theconversationHow the Guardian uses socialmedia to enhance its journalismSOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
  3. 3. Changing access to sources
  4. 4. Open journalism
  5. 5. Open journalism “It encourages participation” “Its open to the web … and collaborates with other material” “It recognises that publishing can be the beginning of thejournalistic process” “It recognises that journalists are not the only experts “It helps form communities of interest”
  6. 6. Changing relationship with readersCredit: Meg Pickard
  7. 7. Credit: Meg Pickard
  8. 8. New forms of storytelling
  9. 9. New forms of storytelling Credit: beaconradio/Flickr
  10. 10. New forms of storytelling
  11. 11. What does this mean forPR/communications?  Different access points to a story  Can become part of conversations with journalists  Content published not always the end point  Crowd-interrogation of information  Serving content to communities where they are  Dont just want reaction, want interaction  Thinking about stories and trends at a higher level  Timeliness still important

×