1. SHARE
THIS
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
SUPPORTED BY

2. Joining the
conversation
How the Guardian uses social
media to enhance its journalism
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON

3. Changing access to sources

4. Open journalism

5. Open journalism
 “It encourages participation”
 “It's open to the web … and collaborates with other material”
 “It recognises that publishing can be the beginning of the
journalistic process”
 “It recognises that journalists are not the only experts
 “It helps form communities of interest”

6. Changing relationship
with readers
Credit: Meg Pickard

7. Credit: Meg Pickard

8. New forms of storytelling

9. New forms of storytelling
Credit: beaconradio/Flickr

10. New forms of storytelling

11. What does this mean for
PR/communications?

Different access points to a story

Can become part of conversations with journalists

Content published not always the end point

Crowd-interrogation of information

Serving content to communities where they are

Don't just want reaction, want interaction

Thinking about stories and trends at a higher level

Timeliness still important