1. • CONCEPTUAL ART
• Concept art is a form of visual art used to convey an idea for use in films, video games, animation,
comic books, or other media before it is put into the final product. Concept art usually refers to
world-building artwork used to inspire the development of media products, and is not the same
as visual development art, though they are often confused.
• Concept art is developed through several iterations. Multiple solutions are explored before
settling on the final design. Concept art is not only used to develop the work but also to show the
project's progress to directors, clients, and investors. Once the development of the work is
complete, concept art may be reworked and used for advertising materials
2. • Joseph Kosuth
• Joseph Kosuth (; born January 31, 1945), an American conceptual artist, lives in New York and London, after having resided in various cities
in Europe, including Ghent and Rome.
• Artworks: 'Titled Quotation (for L.C.),' from the Leo Castelli 90th Birthday portfolio, One and Three Chairs, The Square Root of Minus One
• Birthplace: Toledo, Ohio
• Associated periods or movements: Conceptual art
• Nationality: United States of America
Marcel Duchamp
Henri-Robert-Marcel Duchamp (; French: [maʁsɛl dyʃɑ̃]; 28 July 1887 – 2 October 1968) was a French-
American painter, sculptor, chess player, and writer whose work is associated with Cubism, Dada, and
conceptual art. He was careful about his use of the term Dada and was not directly associated with Dada
groups. Duchamp is commonly regarded, along with Pablo Picasso and Henri Matisse, as one of the three
artists who helped to define the revolutionary developments in the plastic arts in the opening decades of
the 20th century, responsible for significant developments in painting and sculpture. Duchamp has had
an immense impact on twentieth-century and twenty first-century art, and he had a ...more
Artworks: Nude Descending a Staircase, No. 2, La Boîte-en-valise (Box in a Suitcase), Why Not Sneeze,
Rose Sélavy?
Birthplace: Blainville-Crevon, France
Associated periods or movements: Dada, Surrealism, Conceptual art, Section d'Or
Nationality: France, United States of America
Art Forms: Sculpture, Painting
3. In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a
conceptual form of art, it means that all the planning and decisions are made beforehand and the execution is a
perfunctory affair. The idea becomes a machine that makes art.
Paragraphs on Conceptual Art by Sol LeWitt
As we know architecture is not a studio art, making it more
difficult to achieve the conceptual approach LeWitt strives for.
For example, Wall Drawing #260 I see as an example of a
genuine conceptual art where “…the execution is a perfunctory
affair.” An architect’s reality includes budgets, building codes,
utility, and client’s needs but even with all of these in the mix a
concept can still exist. The concept will brush against these
other constraints, but a conceptual architect will do her best to
maintain the concept, allowing it to bend but not break.
where do we find concepts? We can mine the project’s context
to develop architectural concepts that are rooted in the real
domain of the world. Conceptual invention can be derived from
site factors, program, climate, history, user requirements, social
relations, political frameworks, texts, pieces of art, among
others. There really should be no limitation on where a concept
comes from.
4. • INSTALLATION ART
• installation art is a term generally used to describe artwork located in three-dimensional interior space
as the word "install" means putting something inside of something else. It is often site-specific -
designed to have a particular relationship, whether temporary or permanent, with its spatial
environment on an architectural, conceptual, or social level. It also creates a high level of intimacy
between itself and the viewer as it exists not as a precious object to be merely looked at but as a
presence within the overall context of its container whether that is a building, museum, or designated
room. Artworks are meant to evoke a mood or a feeling, and as such ask for a commitment from the
viewer. The movement remains separate from its similar forms such as Land art, Intervention art, and
Public art yet there are often overlaps between them. The ideas behind a piece of Installation art, and
the responses it elicits, tend to be more important than the quality of its medium or technical merit.
Artists champion this genre for its potential to transform the art world by surprising audiences and
engaging viewers in new ways.
5. Electronic Superhighway: Continental U.S., Alaska, Hawaii (1995)
Artist: Nam June Paik
Nam June Paik's 1974 report to the Art Program of the Rockefeller Foundation
forecasted the emergence of what he called a "broadband communication network," an
electronic information "superhighway" - quite amazingly, this would become true by the
1990s with the rise of Internet connectivity. This interest in nascent technologies led
Paik to create many enormous, free standing structures out of TV screens, cable, DVD
players, and more. Multimedia experiences of this sort are a common theme in
Installation art, allowing the artist to command the viewer's attention in a blunt,
sensory-based way (Paik's creations are some of the first and innovative in this genre).
• Obliteration Room (2002)
• Artist: Yayoi Kusama
• Yayoi Kusama's Obliteration Room started out as a simple room, a completely
commonplace one barring the fact that it was entirely painted over in white. Curious
audience members were given a sheet of colored stickers made in accordance with the
artist's specifications, and then invited to place the stickers anywhere they liked in the
blank canvas of the room. Over the course of time the surfaces were transformed into an
explosion of color with thousands of conglomerated spots covering every available
surface.
6. APPLICATIONS
Wrapped Reichstag by Christo
• In 1995, artists Christo and Jeanne-Claude wrapped
the entire Reichstag building in Germany with more
than 100,000 meters of fireproof polypropylene fabric.
The building, which housed the first parliament of the
German Empire until it was severely damaged in 1933,
had stood in ruins for decades and became a symbol
for a divided Germany. The ‘Wrapped Reichstag’
installation was only up for two weeks, but drew five
million visitors. Onlookers described it alternately as
ethereal and graceful during the day, but ominous at
night.
Discarded Umbrella Installation at Channel 4
Building in London
Artist Stephanie Imbeau came up with a strikingly
creative idea to win Channel 4’s BIG4 public art
competition. Her entry, ‘Shelter’, was an installation that
involved constructing blocks of illuminated discarded
umbrellas. Though unconnected, when viewed from a
certain angle the blocks appeared as the number ‘4’. The
installation stood in front of the Channel 4 building in
London in March of 2009.