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Presentation 3 marlene_schwartz
1. When Personal Responsibility Is
Not Enough:
Improving Children’s Diets
Through Public Policy
Marlene B. Schwartz, Ph.D.
Deputy Director
Rudd Center for Food Policy and Obesity
2. Overview
What influences our eating
How the food environment has changed
in the past 30 years
A public health view of obesity
What are “optimal defaults”?
Policy ideas from around the country
11. Teenage Milk and Soft Drink
Consumption Over Time
0
5
10
15
20
25
1977-78 1994-96 1977-78 1994-96
Drinks per
week
Milk
Soft Drinks
BOYS GIRLS
Source: USDA
12. Teenage Milk and Soft Drink
Consumption Over Time
0
5
10
15
20
25
1977-78 1994-96 1977-78 1994-96
Drinks per
week
Milk
Soft Drinks
BOYS GIRLS
13. Teenage Milk and Soft Drink
Consumption Over Time
0
5
10
15
20
25
1977-78 1994-96 1977-78 1994-96
Drinks per
week
Milk
Soft Drinks
BOYS GIRLS
14. Mounting evidence against sugar
sweetened beverages
Meta-analysis found significant
detrimental effects on weight, energy
intake, calcium, and risk of diabetes
Funding source of research matters
Each additional daily serving increases
risk of obesity by 60%
Vartanian, Schwartz & Brownell (2007) American Journal of Public Health
Ludwig et al (2001) Relationship between consumption of sugar sweetened drinks
and childhood obesity: A prospective, observational analysis. Lancet
15. Variety leads to increased
consumption
Sensory specific satiety
The “buffet” effect
The “dessert” effect
23. One Example – Pension Plans
Automatic enrollment
Employee must enroll
near 100%
< 50% in 1st
yr
Choi, Laibson et al, 2002
In Poterba (Ed). Tax Policy and the Economy
24. Another Example – Organ Donation
Johnson & Goldstein, Science, 2003
“Do defaults save lives?”
25. How can we design policies
that will create optimal
defaults for children’s eating?
26. CT Healthy Food Pilot Study
• Pilot schools removed all snacks and
beverages in 2004-2005 that did not
meet state nutrition guidelines
• Comparison schools remained the
same
• Food service directors were given lists
of “approved” beverages and snacks
27. Results on financial impact
On average, the pilot schools did not
lose money when they made the
changes
A la carte sales did go down
But, lunch sales went up
Wharton, C., Long, M., & Schwartz, M.B. (2008). Changing
nutrition standards in schools: The emerging impact on school
revenue. Journal of School Health.
28. Results
• Middle school students in pilot schools
• Ate more healthy snacks
• Drank more water
• Ate fewer unhealthy snacks
• Drank fewer unhealthy beverages
• No evidence of compensatory increases
in junk food at home
• No increase in body image concerns
Schwartz MB, Novak SA, Fiore S (2009) Health Education and Behavior
29. • When a la carte options are removed
entirely from elementary schools
• student consumption of unhealthy food at
school decreases
• Students do not compensate by eating
more of these foods at home
30. Total Ice Cream Consumption
0
0.5
1
1.5
2
2.5
3
3.5
2004 2005
School
Home
Year * Place Interaction (F = 56.1, p < .0001)
31. Total Potato Chip Consumption
0
0.5
1
1.5
2
2.5
3
3.5
2004 2005
School
Home
Year * Place Interaction (F = 60.3, p < .0001)
32. Total Frozen Dessert Consumption
0
0.5
1
1.5
2
2.5
3
3.5
2004 2005
School
Home
Year * Place Interaction (F = 18.5, p < .0001)
33. Total Cookie, Brownie & Donut
Consumption
0
0.5
1
1.5
2
2.5
3
3.5
2004 2005
School
Home
Year * Place Interaction (F = 4.8, p < .03)
35. Serving vs. Offering Fruit
0
10
20
30
40
50
60
70
80
90
100
Control schools
- took
Control schools
ate
Intervention -
took
Intervention -
ate
Juice
Fruit
36. Serving vs. Offering Fruit
0
10
20
30
40
50
60
70
80
90
100
Control schools
- took
Control schools
ate
Intervention -
took
Intervention -
ate
Juice
Fruit
37. Results
• Surprisingly, children who “chose” fruit
were just as likely to eat it as children who
were “served” fruit
• The proportion who ate fruit (once taken)
was the same: 70%
• As a result of this policy change, the
percent of children eating fruit went from
33% to 55%
Schwartz, M. (2007) International Journal of Behavioral
Nutrition and Physical Activity.
38. School Wellness Policies
• Required in 2006
• Allow districts to set their own policies
• Potential for change
• Impact has been mixed
39. Coding School Wellness Policies
Scored for “comprehensiveness”
and “strength” in 7 domains:
1. Nutrition Education
2. Standards for USDA Nutrition
Programs
3. Nutrition Guidelines for Competitive
Foods
4. Physical Education
5. Physical Activity
6. Communication & Promotion
7. Evaluation
40.
41. Unhealthy a la carte snacks
Elementary Schools
0
10
20
30
40
50
60
70
80
90
2006 2007
State Standards
Local Standards
42. Unhealthy a la carte snacks
Middle Schools
0
10
20
30
40
50
60
70
80
90
2006 2007
State Standards
Local Standards
43. Unhealthy a la carte snacks
High Schools
0
10
20
30
40
50
60
70
80
90
2006 2007
State Standards
Local Standards
44. Conclusions
• Wellness policies made some
improvements
• Greater changes require state action
• Implementation unclear
• Need state oversight
48. Cereal facts
• Cereals marketed to children have 85% more
sugar, 65% less fiber, and 60% more sodium
• $156 million per year marketing to children
• The average preschooler sees 642 cereal ads
per year
• There are healthy cereals, but few are
marketed to children
49. The influence of pre-
sweetened cereal on
children’s breakfast
consumption
50. Key Questions
• How does consumption of high- vs. low-
sugar cereals differ?
• How does overall cereal, sugar, fruit, juice,
and milk consumption vary as a function of
cereal type?
51. Procedure
• Children in summer camp
• Randomly assigned to condition
• Chose one of the three possible cereals
• Given entire box to pour
• Also given
• 1% low-fat milk
• orange juice
• cut strawberries and bananas
• packets of table sugar
• Instructed to eat as much / as little as they liked
52. Grams consumed
0
10
20
30
40
50
60
70
80
(n = 19) (n = 14) (n = 24) (n = 29)
High sugar Low sugar High sugar Low sugar
5-7 years 5-7 years 8-12 years 8-12 years
Grams
Cereal (less sugar content) Sugar in cereal Sugar from packets
Recommended Serving
Size = 30 grams
53. • More refined sugar (24 g vs. 13 g)
• Comparable calories (345 vs. 383)
• Comparable milk consumption (2/3 cup)
• Less likely to put fruit on cereal
• 8% in high-sugar condition
• 54% in low-sugar condition
High vs low-sugar meals
54. Conclusions
• Children will eat low-sugar cereals
when they are available
• When eating low-sugar cereals, children
eat the appropriate amount of cereal,
less sugar, more fruit, and comparable
milk and calories
55. More Policy Ideas
Menu labeling
• Child care environment
• After-school environment
• Improve food access in underserved
neighborhoods
• Tax unhealthy foods / subsidize
healthy foods
• Eliminate food marketing to children
56. Watch out for….
• Diffusion of responsibility
• “(fill in the blank) did not cause childhood
obesity”
• “Changing (fill in the blank) will not
solve the obesity problem”
• “You can’t legislate behavior”
• “It’s about personal responsibility”
57. Framing the debate
• Personal responsibility vs. Nanny state
• There are no true “choices”
• Default options already exist
• Need to optimize the default
58. Policies are needed
to create an environment that
supports personal responsibility,
instead of undermining it
-stigma is defined as negative attitudes that color interpersonal interactions
-lots of ways to look at these negative attitudes and I want to talk a little about one approach that we are using at Yale
-to help you become familiar with the kinds of tasks we do, I am going to ask you to participate in a brief research project that involves classifying words related to insects and flowers then I’ll run you through the tasks that demonstrate particular attitudes and beliefs toward people who are overweight which we have been using with the general public
-stigma is defined as negative attitudes that color interpersonal interactions
-lots of ways to look at these negative attitudes and I want to talk a little about one approach that we are using at Yale
-to help you become familiar with the kinds of tasks we do, I am going to ask you to participate in a brief research project that involves classifying words related to insects and flowers then I’ll run you through the tasks that demonstrate particular attitudes and beliefs toward people who are overweight which we have been using with the general public
-stigma is defined as negative attitudes that color interpersonal interactions
-lots of ways to look at these negative attitudes and I want to talk a little about one approach that we are using at Yale
-to help you become familiar with the kinds of tasks we do, I am going to ask you to participate in a brief research project that involves classifying words related to insects and flowers then I’ll run you through the tasks that demonstrate particular attitudes and beliefs toward people who are overweight which we have been using with the general public
-stigma is defined as negative attitudes that color interpersonal interactions
-lots of ways to look at these negative attitudes and I want to talk a little about one approach that we are using at Yale
-to help you become familiar with the kinds of tasks we do, I am going to ask you to participate in a brief research project that involves classifying words related to insects and flowers then I’ll run you through the tasks that demonstrate particular attitudes and beliefs toward people who are overweight which we have been using with the general public
-stigma is defined as negative attitudes that color interpersonal interactions
-lots of ways to look at these negative attitudes and I want to talk a little about one approach that we are using at Yale
-to help you become familiar with the kinds of tasks we do, I am going to ask you to participate in a brief research project that involves classifying words related to insects and flowers then I’ll run you through the tasks that demonstrate particular attitudes and beliefs toward people who are overweight which we have been using with the general public
HER Working Group 1
Reviewed model policies, CT Action Guide, and existing coding systems