1. Mission
W42ST is a hyperlocal media brand celebrating the residents,
workers, visitors, and businesses of Hell’s Kitchen. We use
high-quality print content and digital engagement to build genuine
trust, making us intimately connected and invested in the fastest
growing, most authentic area of New York City.

2. Community
The personalities, the
tastemakers, and the
movers and shakers who
make up the fabric of our
neighborhood.
Eating and
drinking
The latest dining
experiences, cocktails,
craft beer, wine and more.
What's going on
Bringing the best of Off
Broadway theater, cabaret,
to our culture-hungry
readers.
Our Editorial
Lifestyle
Street style, designer fashion,
Features
Interviews and insight.
Real estate
News, views, and
inspirational interiors.

3. Distribution & Readership
89,629
Total population
$137,161
Average household income
$1,037,043
Average household net worth
162.1
Cost of living index
(US average is 100)
37 Median age
75%
or greater (New York Metro area
average is 45%)
18New skyscrapers under
construction or proposed in the
next 10 years (creating 15,000
new apartments)
22New towers going up at
Hudson Yards, immediately
(Skyscraper Source Media)
MAP KEY
RESIDENCIES
RESTAURANTS, BARS & CAFES
RETAIL
PROFESSIONAL
HOTEL
AUTOMOBILE
HEALTH & BEAUTY
ARTS & THEATERS
STREET TEAM
TERMSANDCONDITIONSAVAILABLEONREQUEST
SOURCES: ONBOARD INFORMATICS 2014 & CITY-DATA.COM.
Consumer spending in Hell's Kitchen
200
175
150
125
100
75
50
25
TOTALHOUSEHOLD
EXPENDITURES
CLOTHING
ENTERTAINMENT
FOOD
HOUSEHOLD
FURNISHINGS
TRANSPORTATION
GIFTS
NATIONAL
AVERAGE
157 161 158
152
163
145
179
MAGAZINE %
34% RESIDENCIES
11% RESTAURANTS,
BARS & CAFES
11% RETAIL
5% PROFESSIONAL
13% HOTEL
1% AUTOMOBILE
2% HEALTH & BEAUTY
2% ARTS & THEATERS
21% STREET TEAM
20,000 magazines distributed monthly

4. Rate card
Terms
* All rates are net
* Premium positions +20%
* Calendar, availability, and rates subject to change based on strategic opportunities, reader and market needs
Please contact: sales@w42st.com or (646) 535 4407
calendar & rate card
OPEN x 3 x 6 x 12
Full Page $3,020 $2,700 $2,350 $2,150
Half Page $1,625 $1,450 $1,250 $1,150
Quarter Page $1,000 $850 $725 $600
"If you think you know #hellskitchen, you are
wrong! I’ve lived there long enough and still
thanks to @w42st I discover new stuff."
Alisa, W42ST reader
JAN 2016
Fitness & New Year & healthy living
ARTWORK DEADLINE Thu, Dec 17, 15
ON THE STREETS Tue, Jan 5, 16
FEB 2016
Valentine’s Day - Romance & date ideas
ARTWORK DEADLINE Fri, Jan 15, 16
ON THE STREETS Thu, Jan 28, 16
MAR 2016
Spring & St Patrick’s Day
ARTWORK DEADLINE Fri, Feb 12, 16
ON THE STREETS Thu, Feb 25, 16
APR 2016
Earth Day - the “Green Issue”
ARTWORK DEADLINE Fri, Mar 18, 16
ON THE STREETS Thu, Mar 31, 16
MAY 2016
The “Food Issue”
ARTWORK DEADLINE Fri, Apr 15, 16
ON THE STREETS Thu, Apr 28, 16
JUN 2016
Travel - local and global
ARTWORK DEADLINE Fri, May 13, 16
ON THE STREETS Thu, May 26, 16
JUL 2016
The “Outdoors Issue” - 4th July
ARTWORK DEADLINE Fri, Jun 17, 16
ON THE STREETS Thu, Jun 30, 16
AUG 2016
The “Families Issue” - back to school
ARTWORK DEADLINE Fri, Jul 15, 16
ON THE STREETS Thu, Jul 28, 16
SEP 2016
The “Style Issue” - NY Fashion Week
ARTWORK DEADLINE Fri, Aug 12, 16
ON THE STREETS Thu, Aug 25, 16
OCT 2016
Halloween/Comic Con
ARTWORK DEADLINE Fri, Sep 16, 16
ON THE STREETS Thu, Sep 29, 16
NOV 2016
Thanksgiving special
ARTWORK DEADLINE Fri, Oct 14, 16
ON THE STREETS Thu, Oct 27, 16
DEC 2016
Holidays and gift guide
ARTWORK DEADLINE Fri, Nov 18, 16
ON THE STREETS Thu, Dec 1, 16
JAN 2017
Fitness & New Year & healthy living
ARTWORK DEADLINE Thu, Dec 15, 16
ON THE STREETS Tue, Jan 3, 17
Editorial
Calendar